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Background Information

Employment History

Founder and Chairman
Bruce T. Halle Family Foundation


Discount Tire Co

Board of Trustees Member
HOBY Korea

Board of Governors Member

SR. Chairman of the Board Discount Tire Company , Inc.


Entrepreneurial Fellow
University of Arizona


bachelor's degree
business administration

business administration degree

Eastern Michigan University

honorary degrees

Queen Margaret University

honorary doctorate

Eastern Michigan University

received honorary degrees

Web References (194 Total References)

Donated by employees, vendors and the ...

www.hallefamilyfoundation.org [cached]

Donated by employees, vendors and the Bruce T. Halle Family Foundation in honor of the 50th anniversary of Bruce T. Halle and Discount Tire, this grant will:

Discount Tire's culture of strong ...

www.azcentral.com [cached]

Discount Tire's culture of strong customer service and treating employees like "family" comes from founder and Chairman Bruce T. Halle, 80, who remains actively involved with the company.

Halle is a self-made billionaire who is unassuming, down-to-earth and generally shuns the limelight. With an estimated net worth of $3 billion, he ranked 110th on Forbes magazine's 2010 list of the 400 richest Americans. He collects Latin American art and owns the world's largest collection of vintage tire posters, many of which are on display at the company's Scottsdale headquarters
While he is one of the great American business success stories, most of the publicity he has received recently has come from his philanthropic endeavors. Even in helping others, he is more comfortable working behind the scenes.
Last March, the Arizona Board of Regents honored Bruce and Diane Halle with the Regents' Award for Outstanding Service to Higher Education.
Principal: Bruce T. Halle, founder and chairman.
Bruce Halle opens the first Discount Tire location in Ann Arbor, Mich.

Grants | Komak Cares

www.komakcares.org [cached]

Bruce T. Halle, the founder of Discount Tire, the Bruce T. Halle Family Foundation and those at Discount Tire /America's Tire value giving back to their community.

Discount Tire Job Application - GreatAutoJobs.com

www.greatautojobs.com [cached]

Founded in 1960 by Bruce T. Halle, Discount Tire operates a chain of automotive specialty retail stores in the United States. Discount Tire stands as one of the largest reduced-price tire retailers in the country.

Tire Stores | Billionaire Secrets

billionairesecretsexposed.com [cached]

The first thing you have to understand about Bruce Halle is that he doesn't love tires.

That might sound like a contradictory statement, considering that Halle is the founder and owner of Discount Tire, someone who became one of the richest residents on the Forbes 400 list by building and operating more than 800 tire stores. On the surface, you'd expect the man to have some passion for tires.
Look below the surface, however, and you'll find the path to predictable, sustainable success. Even better, the lessons learned as Halle built an empire are applicable immediately in almost any business and any career.
Halle could have been voted "Least Likely to Succeed" in school. A poor student, he barely escaped from high school and needed extra time to get through college. His two business ventures after college both crashed and burned, leaving him with a mountain of debt, a family to feed, and essentially no marketable skills.
Undaunted, Halle opened his first Discount Tire store a few hundred feet from a Goodyear Tire dealer. All he had in stock were six tires-four of them retreads-that represented the remnants of his last failed venture.
Halle hired people who wanted to be part of a team and believed in service to others. In fact, he built the company around its employees more than he built it around customers or tires.
In one of his first stores, Halle added wheel alignments to the product mix. Why not?
Similarly, Halle is willing to hit the reset button if a good employee is promoted beyond his level of competence, moving that employee back to a position where he can add value to the organization. These practices build enormous employee loyalty and commitment to the mission.
How can we apply these rules as we embark on our business journeys? Rule No. 1 is to apply your passion in the right place. Bruce Halle applied his passion to building relationships and paying forward through his employees, rather than focusing on tires and spreadsheets. Whether we're well-established entrepreneurs or newly minted MBAs, the lessons are simultaneously simple and profound. The customer pays the bills and the employees make the customers happy-or not. Address those priorities with passion and the results can be superb-even if you're starting out with just six tires and no plan.
Michael Rosenbaum is the founder of Quadrant Five, a consulting group that emphasizes customer-focused growth, and the author of five books, including Six Tires, No Plan, which tells the story of Bruce Halle, the unlikely billionaire behind Discount Tire, who made his fortune with some surprisingly simple strategies-most of which revolve around not tires, but people.

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