USA Today vice president of advertising Bruce Dewar said that it's standard industry practice to work with advertisers on placement, though he said that, to his knowledge, BP has not made any specific requests to avoid placing its ads near spill coverage.
"We will work with an advertiser if there is going to be a clear direct conflict that is going to be embarrassing to both of us," said Dewar
also said the BP
is getting a bulk rate on ads there too.
is spending at a level that is definitely earning them some discount," he