Bruce Blythe, Chief Executive Officer, CMI
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This profile was last updated on 5/16/14 and contains information from public web pages and contributions from the ZoomInfo community.
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Bruce T. Blythe

Wrong Bruce T. Blythe?

Chief Executive Officer

CMI
2299 Perimeter Park Drive
Atlanta, Georgia 30341
United States

Company Description: CMI is a privately owned marketing information company headquartered in Atlanta, GA, with virtual offices in New York and Washington. Founded in 1989, CMI provides...   more
Background

Biography

  • Bruce T. BlytheChief Executive OfficerBruce Blythe is CEO of Crisis Management International, Inc., aworldwide organization of crisis management specialists, businesscontinuity planners, and former FBI and Secret Service agents.He has worked with hun...
187 Total References
Web References
About Us
www.amlechouse.com, 16 May 2014 [cached]
MR. BRUCE BLYTHE - INTERNATIONAL CRISIS MANAGEMENT ADVISOR
Bruce is the CEO of Crisis Management International and has worked with hundreds of Fortune 500 companies in crisis prevention, preparedness and response. He is a former Marine, a Clinical Psychologist and has been personally involved in crises such as the 1993 World Trade Centre bombing, the Oklahoma City bombing, Hurricanes Andrew and Katrina and multiple workplace shootings. He is the author of Blindsided: A Manager's Guide to Catastrophic Incidents in the Workplace, August 2002, published by Portfolio, on corporate crisis preparedness and response. He has spoken as an industry expert on CNN, ABC's 20/20, CBS' 48 Hours, CNBC, NPR and in The Wall Street Journal and USA Today. Bruce is also Chairman of the Crisis Care Network (http://www.crisiscare.com/) which operates across the US and responds to about 800 critical incidents per month.
Crisis Management International - Catalyst Summit: Risk
www.cmiatl.com, 21 Dec 2013 [cached]
Written by CMI Founder/CEO Bruce Blythe, it's a fascinating, easy-to-read guide that draws on Blythe's 20+ years of experience as a pioneer in crisis management.
News and articles Catalyst Summit: Risk from January 2003 issue of Catalyst
Predictions for the future of terrorism, growing expectations among American workers since 9/11, and practical guidelines for preparing your business and your family in the event of a disaster were the core topics presented by Bruce Blythe, founder and CEO of Crisis Management International (CMI), at the latest Catalyst Summit on risk.
Risk implies the potential for danger and consequence, and Blythe is not stranger to either. He has trekked deep into the jungle of Ecuador to save kidnapping victims and hostages. After Hurricane Andrew, Blythe's firm provided relief to 28 companies, simultaneously. He assisted after the bombing of the Murrah Federal Building in Oklahoma City, helped businesses recover from the 1993 World Trade Center bombing and following the 9/11 attacks, he and his firm assisted more than 200 companies and government entities.
Blythe also has served as an expert source for numerous news outlets including CNN, CBS, NBC, The Wall Street Journal, Newsweek, Business Week, Fast Company, Smart Money, and USA Today, and he is the author of Blindsided: A Manager's Guide to Catastrophic Incidents in the Workplace.
"While disaster can come from many places, [terrorism] seems foremost on people's minds," said Blythe. When a disaster hits, it affects the core assets of any organization. First and foremost, that can mean people, he said. "[Disaster] can also affect your reputation. It can affect your business operation. It can affect your facility, and financially it's a hit."
According to Blythe, 2002 was a year of preparedness. "I'm aware of at least one national law firm that is now in the process of putting together a literal opinion about what companies should be doing to be prepared," he said. "The new legal term I've come across if 'the negligent failure to plan.' That is, companies that are not taking the time to really take a look at their obligations to be prepared for crises and disasters may very well be found negligent."
Expectations among American workers of employers' preparedness increased dramatically in 2002, according to Blythe. "There is a strong, unspoken expectation out there," explained Blythe.
...
"Most crises don't come out of the blue," suggested Blythe. "They may seem like it at the time, but most are predictable. Risk is something people choose to disassociate from, however, we must "purposely open our minds" and ask, "What would I do, if? "Take a look at your foreseeable risks, form the probable to the severe," he said, adding that composing a plan, as well as a contingency plan, is key to surviving a crisis.
Crisis Management International - Negligent Failure to plan: The next liability frontier?
www.cmiatl.com, 21 Dec 2013 [cached]
Written by CMI Founder/CEO Bruce Blythe, it's a fascinating, easy-to-read guide that draws on Blythe's 20+ years of experience as a pioneer in crisis management.
News and articles Negligent Failure to plan: The next liability frontier? by Bruce Blythe, CEO, & Terri Butler Stivarius
...
Bruce Blythe, clinical psychologist and CEO of Crisis Management International, Inc., a worldwide network of mental health professionals and former FBI agents, has worked with hundreds of companies dealing with the human side of crisis response and recovery. His job is to prepare companies for potential crises and help businesses and shell shocked executives pick up the pieces, assisting employees, families, customers and stockholders in virtually every aspect of post crisis response and recovery. Blythe is also a consultant to the FBI and He was a presenter at the Conference board's 2002 Corporate security and Crisis Management Conference in November 2002.
He is the author of BLINDSIDED: A Manager's Guide To Catastrophic Incidents in the Workplace, released August 2002, published by Portfolio, an imprint of Penguin Putnam, NYC
Crisis Management International - Integrated Crisis Management Defined
www.cmiatl.com, 21 Dec 2013 [cached]
Written by CMI Founder/CEO Bruce Blythe, it's a fascinating, easy-to-read guide that draws on Blythe's 20+ years of experience as a pioneer in crisis management.
News and articles
The Human Side of Crisis Management Bruce T. Blythe, CEO, Occupational Hazards, July 2004
...
Bruce T. Blythe, CEO of Crisis Management International, and author of "Blindsided: A Manager's Guide to Catastrophic Incidents in the Workplace," heads a worldwide network of crisis consultants. He has worked with hundreds of companies dealing with business continuity planning, crisis preparedness, response and recovery.
Crisis Management International - Integrated Crisis Management Defined
www.cmiatl.com, 21 Dec 2013 [cached]
Written by CMI Founder/CEO Bruce Blythe, it's a fascinating, easy-to-read guide that draws on Blythe's 20+ years of experience as a pioneer in crisis management.
...
"A lot of companies try to build a brand so they are widely recognizable and stand above the crowd," said Bruce Blythe, chief executive of Crisis Management International in Atlanta.
...
Blythe, the Atlanta crisis consultant, encourages corporations to think like a terrorist. "If you wanted to go after your company, why would you want to and how would you do it? he asked. "You don't want to diminish your brand, but in what way are you a bigger target than you ought to be?"
Blythe has had some clients, whom he declines to name, who have taken their names off buildings to reduce their visibility.
Others have taken another look at their product offerings and tried to distance the corporate entity from anything that could be a potential target.
"A generic example might be a food company that produces kosher food along with other lines," Blythe said. "They might review their packaging to see how overtly it identifies the parent company."
Blythe said the biggest demand in the past few years has been from customers who want to integrate marketing with security, human resources and business continuity planners.
"They want to take an integrated approach to protecting themselves, while still getting their message out," Blythe said.
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