"Everybody knows the Aegean Sea islands ... but there is another Greece that few people have seen," said Brigitta Papastavrou, president and CEO of Agrotouristiki SA, a semi-state organisation trying to build up a network of alternative tourism destinations around the country.
"Right now, visitors to the Greek countryside can only spend money on food and accommodation.But in Italy and Spain, you can find something on which to spend your money even in the smallest village."
Greece has a rare advantage in combining different types of landscape over relatively short distances, says Papastavrou
"We recently took 60 tour operators around the Yiannena
region in northwestern Greece, to the ravines, rivers and monasteries, and they were amazed that so many sights could be found over such a small radius," she
"Signs for visitors are extremely bad ... they create insecurity ... and people can really get lost," Papastavrou