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This profile was last updated on 3/14/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Bright B. Simons

Wrong Bright B. Simons?

Honorary Director of Development ...

Email: b***@***.com
Local Address:  Ghana
Company Description: The company behind Western Forms is a medium-sized family-owned business in Kansas with no experience delivering on a project this massive. In fact, it increasingly...   more

Employment History

Board Memberships and Affiliations


  • African Leadership Institute
113 Total References
Web References
Mr. Bright B. Simons, ..., 14 Mar 2015 [cached]
Mr. Bright B. Simons, Vice-President & Head of Research
Bright Simons | Responsible Development in a Polycentric World, 26 June 2014 [cached]
Bright Simons
Bright Simons
Bright Simons Bright Simons is president of the mPedigree Network, where he pioneered a system that allows consumers to instantly check whether their medicines are counterfeits or not by sending a free text message. He is honorary director of development research at IMANI; a member of the World Economic Forum's Global Agenda Councils (on Data and development), Young Global Leaders, and Technology Pioneers Communities; a TED and Ashoka fellow; and a Brain Trust member of the Evian Group at IMD. He is a recipient of numerous awards, ranging from an Archbishop Desmond Tutu Award, Marie Curie and Commonwealth Vision Grants to a PPARC Scholarship in Gamma Ray Astronomy. Bright is consulted on innovation strategy by international organizations such as the World Bank, UNECA, USAID, and the Commonwealth; and is a member of the United Nations taskforce on innovative models in healthcare. He is a Global Fellow of the Salzburg Global Seminar, where he also served on the 2011 faculty for healthcare. Bright is furthermore a member of the Advisory Board of IC Publications, one of the world's leading publishers focused on Africa and the African diaspora; of the Microsoft for Africa Advisory Council; and of the Sanofi Digital and Africa 2.0 Advisory boards.
About Us |, 1 Oct 2013 [cached]
Bright B. Simons Mr. Bright B. Simons is a director at IMANI. Bright is a recipient of multiple Social Entrepreneurship awards from OIKOS International, the Claudio Ciuchiarelli Foundation and Hong Kong University of Science and Technology.
As an academic research fellow, he has been honored with Marie Curie Scholarships from European Forum for Social Research (2005-2006), and the United Kingdom Particle Physics and Astronomy Research Council. Bright is a committed academic and net worker who believes firmly in the vision of IMANI and
His experience stems from a multidisciplinary range of interests in the media arts, political economy and social innovation. In 2008, he was named a Technology Pioneer by the World Economic Forum, and an Inventor-Fellow by Ashoka and TED.
After the awards I get to ..., 23 June 2013 [cached]
After the awards I get to speak to Bright Simons, the man behind the ingenious system that is helping to tackle the serious blight of counterfeit drugs in Africa.
"African mobile phone users do not have contracts," says Mr. Simons. "They use top-up scratch cards. So people are very used to using scratch cards this."
One criticism of using SMS, rather than voice, is that it implies a certain level of literacy for the user. Mr. Simons says this was considered, but in trials it turned out not to be an issue.
By tapping into existing social patterns Mr. Simons said resistance to the new approach was very low. "Had we started this in Europe our marketing costs would have been sky-high. But in Africa people trust their particular pharmacist. And so it means that people will follow the system in their pharmacist tells them. If a consumer gets a NO message it means the pharmacist is selling fake medicines," Mr. Simons said. "That is a criminal offence. Most pharmacists will replace the drug."
While others have tried high-tech approaches, such as RFID chips, or laser holograms, mPedigree is a fraction of the cost and uses existing technologies.
Working with Hewlett-Packard, trials were launched in Ghana and Nigeria this summer, says Mr. Simons, mPedigree's chief strategist. Other countries including Kenya, Uganda and Tanzania, have all expressed interest. The mobile network operators have agreed to pay for the costs of the SMS messages.
Across the developing world, especially in west Africa, counterfeit drugs are a serious problem. According to Mr. Simons, 45% drugs in Nigeria are fake.
Bright Simons, CEO, ..., 11 April 2012 [cached]
Bright Simons, CEO, mPedigree
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