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This profile was last updated on 5/31/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Bright B. Simons

Wrong Bright B. Simons?

Chief Strategist

Phone: +233 *********  
Email: b***@***.net
Local Address:  Accra , Ghana
Company Description: mPedigree is proving a very useful means of raising awareness about counterfeit issues in the region. For Bright Simmons, President of the mPedigree Network, the...   more

Employment History

Board Memberships and Affiliations


  • African Leadership Institute
114 Total References
Web References
After the awards I get to ..., 23 June 2013 [cached]
After the awards I get to speak to Bright Simons, the man behind the ingenious system that is helping to tackle the serious blight of counterfeit drugs in Africa.
"African mobile phone users do not have contracts," says Mr. Simons. "They use top-up scratch cards. So people are very used to using scratch cards this."
One criticism of using SMS, rather than voice, is that it implies a certain level of literacy for the user. Mr. Simons says this was considered, but in trials it turned out not to be an issue.
By tapping into existing social patterns Mr. Simons said resistance to the new approach was very low. "Had we started this in Europe our marketing costs would have been sky-high. But in Africa people trust their particular pharmacist. And so it means that people will follow the system in their pharmacist tells them. If a consumer gets a NO message it means the pharmacist is selling fake medicines," Mr. Simons said. "That is a criminal offence. Most pharmacists will replace the drug."
While others have tried high-tech approaches, such as RFID chips, or laser holograms, mPedigree is a fraction of the cost and uses existing technologies.
Working with Hewlett-Packard, trials were launched in Ghana and Nigeria this summer, says Mr. Simons, mPedigree's chief strategist. Other countries including Kenya, Uganda and Tanzania, have all expressed interest. The mobile network operators have agreed to pay for the costs of the SMS messages.
Across the developing world, especially in west Africa, counterfeit drugs are a serious problem. According to Mr. Simons, 45% drugs in Nigeria are fake.
Bright Simons, CEO, ..., 11 April 2012 [cached]
Bright Simons, CEO, mPedigree
Bright B. ... [cached]
Bright B. Simons
Bright B. Simons
Bright B. Simons
Bright B. Simons is the Director of Development Research at IMANI, and the Coordinator of the mPedigree Network. He performs a range of functions for IMANI related to social marketing, research and coordinating alliances. These duties have involved speaking engagements around the world and led to numerous quotations in the international press, ranging from opinions in the Asian Times to appearances on the BBC. In 2009, he joined the World Economic Forum's Technology Pioneer Community at Davos. Bright, a TED and Ashoka Fellow, is a member of the Evian Group, and an active member of other development-focused societies in Africa and elsewhere, including the Global Agenda Council on the Future of Mobile Communications of the World Economic Forum. He is a recipient of numerous awards, ranging from Marie Curie and Commonwealth Vision Grants to a PPARC Scholarship in Gamma Ray Astronomy.
Bright ..., 29 Dec 2014 [cached]
Bright Simons
Bright Simons is a technology innovator, development activist and social entrepreneur. He is President of the mPedigree Network, a system that empowers consumers to instantly verify with a free text message whether their medicines are safe and not counterfeit. Prior, he was a Senior Fellow at the IMANI Centre for Policy and Education in Ghana. Bright is a member of the World Economic Forum's Network of Global Agenda Councils and Technology Pioneers communities. He is also an Ashoka Fellow, TED Fellow, Tech Museum Laureate and a Brain Trust member of the Evian Group at IMD. In 2010, he was conferred with an Archbishop Desmond Tutu Award by the African Leadership Institute.
Global Innovation Competition, 27 Feb 2014 [cached]
Bright Simons
Bright Simons is president of the mPedigree Network, where he pioneered a system allowing consumers to send text messages to check whether their medicines are counterfeit or not. Simons is the honorary director of development research at IMANI, a member of the World Economic Forum's Global Agenda Councils on Data and Development for Young Global Leaders and Technology Pioneers. He is also a TED and an Ashoka Fellow, and a Brain Trust member of the Evian Group at IMD.
Bright Simons has received many awards; most notably, an Archbishop Desmond Tutu Award and a Marie Curie and Commonwealth Vision Grant for a PPARC Scholarship in Gamma Ray Astronomy. He is regularly called on to advise international organisations, such as the World Bank, UNECA, USAID and the Commonwealth, on innovation strategy, and he is a member of the UN taskforce on innovative models in healthcare. In addition, Simons is a Global Fellow of the Salzburg Global Seminar. He is an active board member for a number of bodies, including IC Publications, a leading publisher in the area of Africa and the African Diaspora, Microsoft's Africa Advisory Council and the Sanofi Digital and Africa 2.0 Advisory boards.
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