Last week, Brian Whittemore, operations director of WRKO-AM (680), unveiled his effort in that regard, a weeknight entertainment and lifestyle program, "Taste of Boston Tonight."
Covering everything from shopping and restaurants to how much to pay a baby sitter, the 7-10 p.m. program is a freewheeling chat fest with a distinctly Boston flavor. (It also bumped the syndicated talk host Michael Savage back to a 10 p.m.-1 a.m. slot.)
Aiming to include "everything that involves what you would do in the evening to relax and be entertained," Whittemore
says, the program is already looser than its cumbersome name, with light features on holiday shopping (including an interview with Brookline sex-shop entrepreneur Kim Airs) and the Museum of Science's
"Star Wars" exhibit.
Conceived two months ago by Whittemore
, the show's scope and format are still developing and at some point will include reporters filing stories on clubs, restaurants, and the dating scene.
"It's part of my effort to bring WRKO back to local positioning," says Whittemore
..."When you're talking about something (over the radio) you should be talking about the place in which you live," said Brian Whittemore, who took the helm as the station's operations director in August.
"‘Boston This Morning' is a unique program which combines news and talk, and presents local issues in an exciting, informative, and entertaining manner every weekday morning, and not just for 10 minutes at a time," said WRKO Operations Director Brian Whittemore
"We're bringing together three business heavy-hitters to create a must-listen package for anyone in Boston business," said WRKO Operations Director Brian Whittemore