While the need for specific hardware, such as RFID-reading gates, at one time placed limitation on these sorts of systems, today "some of the devices that people are carrying, like their mobile phones, are allowing for that infrastructure not to be as necessary," said Brian Lagestee, PSAV's senior vice president of revenue management, who is interviewed in the Intersection video.
"When you're on site at an event and you want an attendee to do something or experience something or get content," Lagestee
said, "these interactive technologies can trigger the interaction with attendees.
It's about having those trigger points for attendees."
Now RFID technology can help attendees do everything from access public transportation to pay for sessions and refreshments.
But two major goals remain, according to Lagestee
: sharing specific content that you wouldn't send out in an email blast, and better understanding what attendees are doing, to help manage overall pacing and costs.
It's important to outline your needs and goals in your RFP, Lagestee
said, and then have different technology providers offer solutions.