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Background Information

Employment History

Formerly with Global Sources

General Manager

Global Sources Ltd

Product Marketing Manager

Cirrus Logic Inc.

Marketing Manager

LuxSonor Semiconductors , Inc.


Founder, President and Board Member
Tradesparq Ltd


master's degree
international management
Middlebury Institute of International Studies

Web References (25 Total References)

China Suppliers, Manufacturing Companies in China - About Tradesparq

www.tradesparq.com [cached]

Brian Hager

Brian is responsible for platform services and product management at Tradesparq. With over 12 years of experience in B2B marketplaces and international trade, Brian was a General Manager at Global Souces (NASDAQ: GSOL) where he was responsible for advertising services, product management, telesales and marketing. In 2010, Brian and Michael Kleist established Tradesparq.
Brian has a master's degree in international management from Middlebury Institute of International Studies. He is fluent in Mandarin Chinese.

The Wu Way » Reviews

www.thewuway.net [cached]

- Brian Hager, Client Service Center General Manager, Global Sources

Global Sources "Verified Supplier" community

www.corporate.globalsources.com [cached]

- Brian Hager, General Manager of Global Sources Client Service Center

- Brian Hager, Client ...

www.thewuway.net [cached]

- Brian Hager, Client Service Center General Manager, Global Sources

Creating a Social Network for Global Trade: An Insider’s Perspective | contextChina

contextchina.com [cached]

Brian Hager, co-founder and president of Tradesparq

Brian Hager and Michael Kleist met while both were employed by Global Sources, a business-to-business (B2B) manufacturers directory headquartered in Hong Kong.
By 2010, Hager and Kleist had turned the idea into action, founding Tradesparq - "The Social Network for Global Trade.
On the contrary, according to Hager, the Shanghai-based company is projected to become the second largest B2B platform in the world in terms of content - number of suppliers and product listings - by mid-2014, behind only Alibaba.com.
I spoke to Hager recently about the limitations of traditional B2B marketplaces, the methods used by Tradesparq to overcome these limitations, and, more generally, the process of setting up a tech company in China as a foreigner.
Hager refers to traditional B2B online trade platforms such as Alibaba.com and Global Sources as "Web 1.0". They have lots of content, making it easy for buyers to locate suppliers in their field, but, Hager notes, the sheer amount of content they have also makes it almost impossible for an inexperienced buyer to filter out the good suppliers from the bad ones. Here, Hager offers an example.
You don't, according to Hager.
From their own experience working on B2B platformers, Hager and Kleist knew that the due diligence process was eased by personal connections with information on the suppliers of interest.
According to Hager, the number of business inquiries occurring on Tradesparq is growing rapidly.
The fact that Hager and Kleist created Tradesparq is fascinating enough.
Hager noted that he is frequently asked that question and that he thinks the challenges of starting a company in China are overblown, stating that "there are a lot of advantages to starting a company in China. In Tradesparq's case, he said, this included proximity to suppliers and access to talented developers.
As for the red tape associated with being a foreigner starting a tech company in China, Hager said "it is just part of doing business here," adding that "it's really not a big deal, you just need good partners to help you along. Hager pointed out that he and Kleist aren't exactly anomalous - he personally knows several foreigners who have set up wholly foreign-owned enterprises (WFOEs) in China.

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