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This profile was last updated on 8/28/14  and contains information from public web pages and contributions from the ZoomInfo community.

Founder and President

Phone: +86 ***********  
Email: b***@***.com
Local Address:  China
Tradesparq Ltd
181 Johnston Road Tai Yau Building Suite 1613
Wan Chai ,
Hong Kong


Employment History

  • Chief Executive Officer
    Tradesparq Ltd
  • General Manager
    Tradesparq Ltd
  • Manager, Client Service Center, Taiwan
    Global Sources
  • General Manager, Content Development, Client Service Centers
    Global Sources
  • General Manager, China Global Sources Online
    Global Sources
16 Total References
Web References
Brian Hager, President and ..., 1 June 2014 [cached]
Brian Hager, President and Founder of Tradesparq added that, "Working closely with ONEPIP will certainly provide an added value service to our customers, and enable us to enrich the trading experience we offer to clients.
Brian Hager, chief executive ..., 14 Jan 2011 [cached]
Brian Hager, chief executive of Tradesparq, touts the use of matching capabilities as an efficient method to save traders' advertising costs.
"As we began to see the rises of Facebook and LinkedIn, we realised that there was a great opportunity to utilise the social media network to match potential buyers and suppliers," he said.
Tradesparq was founded by Hager and Michael Kleist, both of whom were former executives with US Nasdaq-listed Global Sources, an online trading company that specialises in mainland China.
"What we focus on is being the collection point for a buyer or a seller to view the reputation of potential trade partners and to manage the reputation," Hager said.
Hager said the market suffered well-documented problems over supplier quality and reliability.
"Tradesparq wants to be a clearing house of information about the suppliers," he said. "We believe we are doing it in a different way."
On, a search for a supplier of a certain product may result in thousands of candidates.
"We winnow that down to a dozen top-rated firms that you can check for references against your social network," Hager said.
Tradesparq now has 650,000 products from 82,000 suppliers. It expected to handle 3.5 million enquiries this year, Hager said. About 2 per cent of the enquiries would lead to transactions, he estimated.
A stronger yuan, rising labour costs and weaker external demand have dented Chinese exports in the past few years. But Hager believed Western buyers still welcomed Chinese-made products and that opportunities abound.
Interview of Brian Hager, ... [cached]
Interview of Brian Hager, Founder of Tradesparq
Tradesparq Interviewed by ICS Shanghai
Interview of Brian Hager, Founder of Tradesparq
"Tradesparq's platform, which already ..., 16 July 2012 [cached]
"Tradesparq's platform, which already includes more than 700,000 products and nearly 100,000 suppliers, uses proprietary search engine technology to match results from product searches to contacts within buyers' networks, down to second-level connections," said Brian Hager, co-founder of Tradesparq.
Creating a Social Network for Global Trade: An Insider’s Perspective | contextChina, 3 Feb 2014 [cached]
Brian Hager, co-founder and president of Tradesparq
Brian Hager and Michael Kleist met while both were employed by Global Sources, a business-to-business (B2B) manufacturers directory headquartered in Hong Kong.
By 2010, Hager and Kleist had turned the idea into action, founding Tradesparq - "The Social Network for Global Trade.
On the contrary, according to Hager, the Shanghai-based company is projected to become the second largest B2B platform in the world in terms of content - number of suppliers and product listings - by mid-2014, behind only
I spoke to Hager recently about the limitations of traditional B2B marketplaces, the methods used by Tradesparq to overcome these limitations, and, more generally, the process of setting up a tech company in China as a foreigner.
Hager refers to traditional B2B online trade platforms such as and Global Sources as "Web 1.0". They have lots of content, making it easy for buyers to locate suppliers in their field, but, Hager notes, the sheer amount of content they have also makes it almost impossible for an inexperienced buyer to filter out the good suppliers from the bad ones. Here, Hager offers an example.
You don't, according to Hager.
From their own experience working on B2B platformers, Hager and Kleist knew that the due diligence process was eased by personal connections with information on the suppliers of interest.
According to Hager, the number of business inquiries occurring on Tradesparq is growing rapidly.
The fact that Hager and Kleist created Tradesparq is fascinating enough.
Hager noted that he is frequently asked that question and that he thinks the challenges of starting a company in China are overblown, stating that "there are a lot of advantages to starting a company in China. In Tradesparq's case, he said, this included proximity to suppliers and access to talented developers.
As for the red tape associated with being a foreigner starting a tech company in China, Hager said "it is just part of doing business here," adding that "it's really not a big deal, you just need good partners to help you along. Hager pointed out that he and Kleist aren't exactly anomalous - he personally knows several foreigners who have set up wholly foreign-owned enterprises (WFOEs) in China.
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