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Cirrus Logic develops high-precision, analog and mixed-signal integrated circuits for a broad range of innovative customers. Building on its diverse analog and signal-processing patent portfolio, Cirrus Logic delivers highly optimized products for a variety of... more.
China Suppliers, Manufacturing Companies in China - About Tradesparq
President Brian is responsible for platform services and product management at Tradesparq. With over 12 years of experience in B2B marketplaces and international trade, Brian was a General Manager at Global Souces (NASDAQ: GSOL) where he was responsible for advertising services, product management, telesales and marketing. In 2010, Brian and Michael Kleist established Tradesparq. Brian has a master's degree in international management from Middlebury Institute of International Studies. He is fluent in Mandarin Chinese.
Brian Hager, President and Founder of Tradesparq added that, "Working closely with ONEPIP will certainly provide an added value service to our customers, and enable us to enrich the trading experience we offer to clients.
Creating a Social Network for Global Trade: An Insiderâ€™s Perspective | contextChina
Brian Hager, co-founder and president of Tradesparq
Brian Hager and Michael Kleist met while both were employed by Global Sources, a business-to-business (B2B) manufacturers directory headquartered in Hong Kong. By 2010, Hager and Kleist had turned the idea into action, founding Tradesparq - "The Social Network for Global Trade. On the contrary, according to Hager, the Shanghai-based company is projected to become the second largest B2B platform in the world in terms of content - number of suppliers and product listings - by mid-2014, behind only Alibaba.com. I spoke to Hager recently about the limitations of traditional B2B marketplaces, the methods used by Tradesparq to overcome these limitations, and, more generally, the process of setting up a tech company in China as a foreigner. Hager refers to traditional B2B online trade platforms such as Alibaba.com and Global Sources as "Web 1.0". They have lots of content, making it easy for buyers to locate suppliers in their field, but, Hager notes, the sheer amount of content they have also makes it almost impossible for an inexperienced buyer to filter out the good suppliers from the bad ones. Here, Hager offers an example. You don't, according to Hager. From their own experience working on B2B platformers, Hager and Kleist knew that the due diligence process was eased by personal connections with information on the suppliers of interest. According to Hager, the number of business inquiries occurring on Tradesparq is growing rapidly. The fact that Hager and Kleist created Tradesparq is fascinating enough. Hager noted that he is frequently asked that question and that he thinks the challenges of starting a company in China are overblown, stating that "there are a lot of advantages to starting a company in China. In Tradesparq's case, he said, this included proximity to suppliers and access to talented developers. As for the red tape associated with being a foreigner starting a tech company in China, Hager said "it is just part of doing business here," adding that "it's really not a big deal, you just need good partners to help you along. Hager pointed out that he and Kleist aren't exactly anomalous - he personally knows several foreigners who have set up wholly foreign-owned enterprises (WFOEs) in China.
Advice for Finding & Manufacturing Products in China with Brian Hager, CEO of Tradesparq
Brian, please introduce yourself...
"Tradesparq's platform, which already includes more than 700,000 products and nearly 100,000 suppliers, uses proprietary search engine technology to match results from product searches to contacts within buyers' networks, down to second-level connections," said Brian Hager, co-founder of Tradesparq.