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This profile was last updated on 11/12/13  and contains information from public web pages.

Dr. Brian F. Blake

Wrong Dr. Brian F. Blake?

Senior Consultant

Phone: (330) ***-****  HQ Phone
Email: b***@***.com
Action Based Research LLC
2966 W BATH RD
AKRON, Ohio 44333
United States

Company Description: Formed in 1997, ABR was created to provide a variety of high level, multivariate analyses for many industries including healthcare, banking and financial...   more
Background

Employment History

  • Expert In Decision Science Disciplines
    Action Based Research LLC
  • Professor of Psychology and Director of the Consumer-Industrial-Research
    Cleveland State University
  • Director of the Consumer Industrial Research Program
    Cleveland State University
  • Director of the Consumer-Industrial Research Program
    Cleveland State University
  • Principal
    TRIAD Research Group

Education

  • Ph.D. Senior Consultant
  • PH.D.
9 Total References
Web References
Action Based Research: About Us: Contact Our Team
www.actionbasedonline.com, 12 Nov 2013 [cached]
Brian Blake, Ph.D. Senior Consultant bblake@actionbased.com
...
Brian Blake, PH.D. - Senior Consultant
Brian is an expert in decision science disciplines. He is particularly well-versed in the use of multivariate statistical analysis, market simulation models for management decision making, and psychometric measurement techniques.
As a principal at Triad Research Group, and its predecessor, Tactical Decisions Group, he developed an array of unique services for national clients.
Following nine years as a professor at Purdue University (from which he had received his Ph.D.), Brian joined Cleveland State University as Professor of Psychology and Director of the Consumer-Industrial-Research Program. Brian has authored over 130 papers for marketing textbooks, trade papers (such as Marketing News and Agri-Marketing) and journals (including Journal of Marketing Research, Journal of Consumer Affairs, and Journal of Applied Psychology).
He has been a featured speaker and has taught numerous "mini-clinics" on research techniques at national conferences of the American Marketing Association, National Agri-Marketing Association, and American Psychological Association, among others.
Action Based Research | Meet The Team
www.actionbased.com, 3 July 2008 [cached]
Brian Blake - Senior Consultantbblake@actionbased.com
Brian is an expert in decision science disciplines.He is particularly well-versed in the use of multivariate statistical analysis, market simulation models for management decision making, and psychometric measurement techniques.
As a principal at Triad Research Group, and its predecessor, Tactical Decisions Group, he developed an array of unique services for national clients.One of these is Action Based Research's SPENDINGSTYLE SEGMENTATION SYSTEM described here on this Web site.
Following nine years as a professor at Purdue University (from which he had received his Ph.D.), Brian joined Cleveland State University as Professor of Psychology and Director of the Consumer-Industrial-Research Program.Brian has authored over 130 papers for marketing textbooks, trade papers (such as Marketing News and Agri-Marketing) and journals (including Journal of Marketing Research, Journal of Consumer Affairs, and Journal of Applied Psychology).
He has been a featured speaker and has taught numerous "mini-clinics" on research techniques at national conferences of the American Marketing Association, National Agri-Marketing Association, and American Psychological Association, among others.
Cross-National Differences in Website Appeal: A Framework for Assessment
www.ascusc.org, 24 Jan 2004 [cached]
Brian F. Blake
...
Blake, Neuendorf, and Valdiserri (2003) have shown that domain-specific innovativeness can explain the variety of products shopped for online, and can do so even when one's demographic characteristics, experience with the Internet, and the prevalence of online shopping in one's social milieu are controlled.
...
For example, Blake, Neuendorf, Valdiserri, and Hughes (2004) found that consumers' innovativeness predicted differences among individuals in the overall frequency of online shopping, and did so within an independent sample drawn from each of the Asian, European, and North American nations studied.
...
Since the frequency of one's use of the Internet can influence the manner in which one shops online (e.g., Blake, Neuendorf, & Valdiserri, 2003; Citrin et al., 2000; Goldsmith, 2001), differences among nations in the desire for website features may be traceable to Internet experience per se.
...
Illustratively, since online shoppers with high domain specific innovativeness are more prone to shop online (e.g., Blake et al., 2003; Citrin et al., 2000; Goldsmith, 2000; 2001) practitioners can tailor the features of a website to fit the most likely buyers, the innovators (Blake, Neuendorf, & Valdiserri, 2004; Citrin et al., 2000; Goldsmith, 2001), whatever their nation of residence.
...
Blake, B. F., Neuendorf, K. A., & Valdiserri, C. M. (2003).
...
Blake, B. F., Neuendorf, K., & Valdiserri, C. (2004, in press).
...
Blake, B. F., Neuendorf, K. A., Valdiserri, C. M., & Hughes, J. (2004).
...
Brian F. Blake (Ph.D., Purdue University) is Director of the Consumer Industrial Research Program at Cleveland State University, and Professor of Psychology.A consumer psychologist with over 25 years of business experience, he has been a partner in two sizeable market research firms, with clients including such national companies as Merck & Co., Land o' Lakes, Blue Cross-Blue Shield, and American Greetings.His scholarly work has appeared in such publications as Journal of Marketing Research, Journal of Applied Psychology, Journal of Research in Personality, Journal of Personality and Social Psychology, and Internet Research. Address: Department of Psychology,Cleveland State University,Cleveland, OH 44115.Tel: 216-687-2531
Yahoo - Cleveland AMA Event Presents Never-Before-Seen Research Findings on International Web Marketing
biz.yahoo.com, 15 Nov 2001 [cached]
The event will feature Brian Blake, Ph.D., Director of the Consumer-Industrial Research Program (CIRP) at Cleveland State University, and Kim Neuendorf, Ph.D., Director of the Communications Research Center, also at Cleveland State University.
Social and Behavioral Sciences: Psychology
www.clevelandstate.org, 13 Oct 2002 [cached]
Brian F. Blake
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