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This profile was last updated on 9/20/11  and contains information from public web pages and contributions from the ZoomInfo community.

Brett Be. Elliot

Wrong Brett Be. Elliot?
 
Background

Employment History

  • Managing Director
    Kookaburra
  • Managing Director
    Kookaburra U.K.
14 Total References
Web References
After 121 years in business, the ...
mysportslink.net, 20 Sept 2011 [cached]
After 121 years in business, the Kookaburra brand is still flying high and a change at the top sees Brett Elliot succeed his father Rob who is stepping back after more than 42 years with the company and 20 years as Group Managing Director.
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Changeover day was July 1, with Brett returning from many years in the UK, the past decade as chief of Kookaburra Reader where he oversaw the integration into the business of ball-manufacturing acquisitions and preparations for London 2012 Olympic Games.
Reports Rob, "The board identified Brett as the right person to take on the role - providing a nice continuity - and I will retire, although staying on as a director, and I hope there will be a role for me advising on local and international issues.
Established as AG Thompson in 1890 by an immigrant leather worker, and with three members of the Thompson family playing important roles in the business, the Kookaburra brand is predominantly cricket - equipment, footwear apparel and accessories, with field hockey as a sport which is seen as having substantial growth potential globally.
Brett Elliot had arrived in Melbourne to take up his new role little more than a day before he spoke with Sportslink. He reported being jetlagged but excited about taking on the top job.
He says, "The issue of succession is always a vitally important one in a family company - we are fifth generation - and timing had been under discussion for some time. It had to be the right time for Rob, and the right time for the business," reports Brett.
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Brett attributes the global brand's success to the brand-building and market development - "we invest heavily in our products, put it first, and our innovation and quality shine through.
"We have maintained our good reputation and focused on leading the industry in service to our customers," he says.
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Brett sees his role as group managing director as a global one, focusing on international issues.
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Says Brett, "We want to have the best players in India too, but values are skyrocketing, boosted by sportswear brands such as Adidas and Nike signing top players to sell apparel, and our strategy is to choose young players and try to keep them for life.
Among the global challenges faced by Kookaburra - and Brett acknowledges that the brand is certainly not alone! - is the "harder time retail is having world-wide. Europe has tough years ahead which will impact on Australia too and we have to understand that our customers are finding it tough and we must work with them to help them survive."
Says Brett, Kookaburra is well-positioned to maintain its growth and potential but there are significant challenges world-wide.
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And this is an issue Brett has seen first hand, playing village cricket in Rutland and with his two teenage sons who are keen cricketers too.
• Will his sons follow into the family business? This is not a given, says Brett, depending on their skills and job opportunities here when they reach the right ages.
Meanwhile Brett says, there are three Thompson cousins playing vital roles in manufacturing for Kookaburra Sport, including Ross Thompson as head of cricket ball production and Peter Thompson head of R&D.
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• Field hockey is a growing sport in Europe, reports Brett, with Kookaburra as number two in England and a successful and growing distributor in the Netherlands which is the centre of European hockey. Spain and German markets are growing too, he says.
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Among the positives of the return to Australia for Brett and his family, is the much closer access to a beach and the opportunity to enjoy his favourite sports of kiteboarding and windsurfing.
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His annual visit to the UK and South Africa in the northern summer started in early July with official handover to Brett happening in Corby, Northamptonshire, rather than Melbourne which remains Kookaburra's home and major manufacturing facility. "All our roots are here," Rob says.
Pictured: Rob Elliot (left) hands over the bat to son and successor Brett
Press Release - Global Crick Brand Kookaburra Demonstrates Local Trend for Online Reinvention
s2o.co.uk, 10 Sept 2009 [cached]
Brett Elliot, Managing Director of Kookaburra, commented:
RICKYPONTING [dot] NET - The Ricky Ponting Site
www.rickyponting.net, 16 Feb 2006 [cached]
Brett Elliot, managing director of Kookaburra U.K., wasn't immediately available for comment.
Brett Elliot, Managing ...
www.sgb-sports.com, 5 Nov 2009 [cached]
Brett Elliot, Managing Director of Kookaburra Reader in the UK, spoke with SGB's Paul Clapham about the brand, its position and its future...
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Brett Elliot: Kookaburra has always been perceived as an innovative dynamic brand.
BluSky Stratedgy - Strategic Marketing, Marketing Plans, Market Research - BluSky Marketing, East Midlands Marketing Consultancy
www.bluskymarketing.com, 7 Nov 2010 [cached]
They provided a fresh approach and real clarity to the structure of the range which contributed to one of our most successful launches in recent history"Brett Elliot, Managing Director, Kookaburra Sports
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