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4337 Tennyson St.
Denver, Colorado 80212
We try to craft the very highest quality product we can, so while we can put Rx lenses into just about any frame, we'd like to help you find the set-up which will give you the best optics in a style you like. This is our business, and we're experts at wha ... more
"It's not worth it if you have just one line or just 20 sunglasses,"
"For instance, the kayakers need really good eyewear,water is seven times as thick as air." For even more extreme sports,
We strive to sell quality and stick to retail pricing, and you just cant compete with knockoffs and people willing to make $5 off a product, says Hunter.
So, in 2004, we took the online sales option off our site.
BALANCING BRICKS CLICKS: The Internet is cool, and every optical shop should have a site with their hours, information about the business and staff, and links to the products they carry, says Hunter.
It works for usabout 20 percent of our overall business comes from the Internet, with people calling in to get the frames theyve seen on our website.
As far as selling directly online, Hunter says that its a big effort.
Its a lot of work; its really a full-time gig to do it right.
TOP TIP: For those interested in boosting in-store sales by adding product links onto their website, Hunter suggests highlighting.
We dont list everything from every manufacturer,
The Sweet Spot
It is worthwhile having this type of product in the dispensary, says Hunter, who adds that while
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