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Wrong Bret Hunter?

Bret Hunter

Chief Executive Officer

Sports Optical Inc

HQ Phone:  (303) 455-3369

Direct Phone: (303) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Sports Optical Inc

5721 Logan Street

Denver, Colorado,80216

United States

Company Description

We try to craft the very highest quality product we can, so while we can put Rx lenses into just about any frame, we'd like to help you find the set-up which will give you the best optics in a style you like. This is our business, and we're experts at what we ... more

Find other employees at this company (20)

Web References(23 Total References)


Eyecare Business -

www.eyecarebusiness.com [cached]

BRET HUNTER is the owner of Sports Optical in Denver, CO, a sports eyewear mecca for professional and weekend warrior athletes who take their vision performance seriously.
He also has a shooting and safety eyewear division called Tactical Rx. "Get with the reps and pick out a program-Rx program and types of frames-that best fits your patients and your needs," suggests Hunter. "You need to talk to them about what position they're going to be in, so you can see how they'll be looking through their lenses," says Hunter. But it really comes down to personal preference," says Hunter. Hunter doesn't recommend polarized lenses for environments where it's important to see the glare reflecting off ice, such as mountain climbing and skiing (in certain icy conditions). If you don't know much about the sport, just ask them about it," says Hunter. "Like all customers, you'll get some people who don't want to spend a lot of money, and others who want the best of the best," says Hunter.


www.eyecarebusiness.com

According to Bret Hunter, owner of the Denver-based Sports Optical-where 75% to 80% of customers walk out the door with Rx sunwear-having a good selection of Rx-able sunglasses is your first key move.
"It's not worth it if you have just one line or just 20 sunglasses," he says. Hunter adds that he also asks customers if they drive in the morning or at a time when they experience glare and direct sunlight. "Almost everybody drives a car and experiences glare, so driving glasses are a pretty easy sell," he says. "Almost all of our lenses are packaged," says Hunter, who notes that his average frame and lens sale for Rx sunwear ranges from $400 to $600. "A mirror is an add-on, but we don't charge for UV and we don't charge for a scratch coating-we try to make it easier for the person," says Hunter. Hunter also promotes the many benefits of polarized lenses to Rx sunwear customers.


www.eyecarebusiness.com

We sold two specific lines products online for some time and it was very lucrative, but that arena has been saturated, says Bret Hunter, Sports Optical owner, who notes that he began selling online in 1998 and, at the time, began by getting one or two sales a day via the website.
By 2000, the site was buzzing with daily online orders, but by 2004, the online market had become filled with discounters and counterfeiters. We strive to sell quality and stick to retail pricing, and you just cant compete with knockoffs and people willing to make $5 off a product, says Hunter. So, in 2004, we took the online sales option off our site. BALANCING BRICKS CLICKS: The Internet is cool, and every optical shop should have a site with their hours, information about the business and staff, and links to the products they carry, says Hunter. It works for usabout 20 percent of our overall business comes from the Internet, with people calling in to get the frames theyve seen on our website. As far as selling directly online, Hunter says that its a big effort. Its a lot of work; its really a full-time gig to do it right. TOP TIP: For those interested in boosting in-store sales by adding product links onto their website, Hunter suggests highlighting. We dont list everything from every manufacturer, he says.


The Sweet Spot

www.eyecarebusiness.com [cached]

Performance eyewear veteran Bret Hunter, owner of Denver-based Sports Optical, says its a smart jump.
It is worthwhile having this type of product in the dispensary, says Hunter, who adds that while his current average frame price is about $150 to $200 in his sports sunwear assortment, about 10 percent exceeds $250. TRY THEM ON. While online purchasing has taken a nip at the sports eyewear market as a whole, Hunter says its important to explain to customers just how important it is to try performance glasses on. Have them try it on so they can actually feel the difference associated with higher-end glasses, he says. We usually sell higher-end performance frames with progressive lenses with all the extras, so were selling them for $650, says Hunter, who notes that about 95 percent of the sports eyewear he sells today is accompanied by a prescription lens.


Tennyson Street Denver - Home

www.tennysonst.com [cached]

At 4337 Tennyson Street, Bret Hunter owner of Sports Optical is the maker of the worlds best sports lenses.
And its not just him saying so.


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