It just depends on what they are doing," says Bret Hunter, owner of Eyetech Sports Optical, a sports eyewear-focused dispensary in Lakewood, Colo.
"For instance, the kayakers need really good eyewear,water is seven times as thick as air."
For even more extreme sports, he
recommends a Grilamid frame with flexibility."You want durability and coverage," he
Make it fit.Trained optical professionals can emphasize the true advantage of properly fitting eyewear."I am selling fit, not brand.When you are getting bounced around, you need your eyewear to stay put," Hunter
Sierra Shades' Dolan agrees that fit is at the forefront of sports eyewear sales."You are selling to get the right fit and appropriate lens color and other features, such as anti-fog, lens coatings, and interchangeable lenses," she
Ask customers to bring their helmets in with them, if their sport requires one, and take the time to adjust frames to fit properly.
Provide an education.While sports shops may know sports, optical dispensaries can explain how optical features will help improve sport performance. Hunter
discusses specific needs for the customer's sport."For those who are backcountry snowboarding, I ask if they tend to fog up their goggles or not," he