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2015-06-29T00:00:00.000Z

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Wrong Brad VanAuken?

Brad VanAuken

President and Founder

BrandForward , Inc

HQ Phone: (585) 624-2043

BrandForward , Inc

145 Pond Road

Honeoye Falls, New York 14472

United States

Company Description

BrandForward specializes in brand research. We can help you with anything from customer benefit analysis, brand asset assessment and logo research to corporate image studies, brand equity measurement and brand extension studies. BrandForward partners and ... more

Background Information

Employment History

Vice President of Marketing
Element K

President
Writers & Books

Chief Brand Advocate
Hallmark Cards Nederland B.V.

Director of Brand Management and Marketing
Hallmark Cards Nederland B.V.

Project's Chief Brand Strategist
The Blake Project

Partner, Chief Brand Strategist
The Blake Project

Chief Brand Strategist
The Blake Project

President
Brand Forward , Inc.

Chief Brand Strategist
Brand Forward , Inc.

President
Harvard Business School Club

Affiliations

Founding Member
World Class Branding Association

Board Member
Writers & Books

Board Member
The Advertising Council of Rochester

Education

MBA

Harvard Business School

BS degree

Rensselaer Polytechnic Institute

BS
Management and Harvard Business School
Rensselaer Polytechnic Institute

Web References (187 Total References)


Brad VanAuken • The Blake Project

www.theblakeproject.com [cached]

Brad VanAuken

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Brad VanAuken
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Brad VanAuken "The power of brands lies in focus." Brad VanAuken
Brad is The Blake Project's Chief Brand Strategist. He brings an unequalled level of expertise in branding to his clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company.
During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years.
Brad's clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and FootJoy as the number one shoe and glove brand in golf.
Recognized as one of the world's foremost experts on brand management and marketing, Brad is a much sought after speaker and writer. A keynote speaker at several major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications. He has been a guest expert on CNN, Fox News, Investor's Business Daily, The Bloomberg Money Show and other respected outlets. Brad has been the American Management Association's featured speaker on measuring corporate brand value. He was a member of The Conference Board's working group on Managing the Corporate Brand and APQC's Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association. He is a facilitator of Unilever's North American brand management and marketing planning.
He has authored two books on brand management: The Brand Management Checklist and Brand Aid, which are available throughout the world and have been translated into several languages. His books are used by several universities to teach brand management. Brad coauthors The Blake Project's blog, BrandingStrategyInsider.com, one of the top 50 marketing blogs on the Internet according to Advertising Age with 30,000+ marketers visiting daily.
Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.
Interesting facts about Brad VanAuken:
Brad is an oil painting student and an art collector. Brad has written a book of aphorisms (Life: An Unfolding), which is available on Amazon.com. Brad teaches a course entitled "Discovering your Truth, Living your Truth" Brad loves to read and has a personal library of over 6,000 books, mostly non-fiction, on a wide variety of topics. To keep in shape, Brad swims, skis, kayaks, sails, scuba dives, hikes and lifts weights.


Brad VanAuken - Chief ...

brandmoney.businessradiox.com [cached]

Brad VanAuken - Chief Strategist The Blake Project

On March 21, BrandMoney talks with Brad VanAuken, chief brand strategist at the Blake Project. Brad brings an un-equalled level of expertise in branding to clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company.
During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years.
Brad’s clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and The Nature Conservancy as the answer for saving the last great places on earth to name a few.
Recognized as one of the world's foremost experts on brand management and marketing, Brad is a much sought after speaker, writer and consultant. A keynote speaker at some 20 major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications. He has been a guest expert on CNN, Fox News, Investor’s Business Daily, The Bloomberg Money Show as well as other notable outlets.
Brad has been the American Management Association’s featured speaker on measuring corporate brand value. He was a member of The Conference Board’s working group on Managing the Corporate Brand and APQC’s Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association.
He has authored two books on brand management: The Brand Management Checklist and the best selling book Brand Aid, the first comprehensive and practical, ‘how-to’ guide on building winning brands. He co-authors The Blake Project’s blog, BrandingStrategyInsider.com, one of the top 50 marketing blogs on the Internet according to Advertising Age with more than 25,000+ daily visitors.


International Livestock Congress - BEEF 2014: Getting Our Piece of Global Markets - July 9, 2014 - Calgary, Alberta, Canada

www.ilccalgary.com [cached]

Brad VanAuken Partner, Chief Brand Strategist

...
Brad will present a variety of ways to create brand-loyal customers using many different brand examples. He will then focus on how to achieve this in the beef industry given its unique threats and opportunities.
Biography Brad VanAuken, president and founder of BrandForward, Inc. and partner and chief brand strategist for The Blake Project, has crafted strategy for more than 150 brands throughout the world. Previously, Brad was the vice president of marketing for Element K, a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award. Recognized as one of the world's leading experts on brand management and marketing, Brad is a much sought after speaker and writer. He has been interviewed by ADWEEK, CNN, Entrepreneur magazine, Fox News, Investor's Business Daily and The Bloomberg Money Show and has been a guest lecturer at many universities including Stanford University, Northwestern University, Rensselaer Polytechnic Institute, University of Rochester and University of Kansas. He wrote the best-selling brand book Brand Aid. His blog, www.BrandingStrategyInsider.com, is read by tens of thousands of marketers throughout the world. In 2009, Invesp identified him as one of the top 100 marketers. Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.


Brand | Cool Marketing: resources, branding-101

www.brandcoolmarketing.com [cached]

by Brad VanAuken

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This content has been compiled over a career in branding by our chief brand strategist, Brad VanAuken. If you like what you read here, we recommend you try his two books, Brand Aid and The Brand Management Checklist.
...
This popular article by Brad VanAuken, chief brand strategist for Brand | Cool, netted out the contents of an entire career-and two books-on branding. We've made it even shorter and sweeter here.


:: BrandForward ::

www.brandforward.com [cached]

Brad VanAuken

Brad is the president and founder of BrandForward, Inc. Brad brings an unequalled level of expertise in branding to his clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his expertise as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company.
During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years.
Brad's clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and downtown Tampa as an up-and-coming place to live in southwest Florida.
Recognized as one of the world's foremost experts on brand management and marketing, Brad is a much sought after speaker and writer. A keynote speaker at several major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications. He has been interviewed by CNN, Entrepreneur magazine, Fox News, Investor's Business Daily and The Bloomberg Money Show.
He has been a guest lecturer at many universities including Stanford University, Northwestern University, Vanderbilt University, Rensselaer Polytechnic Institute, RIT, University of Rochester, University of Kansas and University of Missouri at Kansas City. In addition, he has conducted brand management and marketing workshops throughout the world, from Accra, Barcelona, Basel, Brussels, Jakarta, Milan, Moscow, San Juan, Toronto and Vienna to Almaty, Bangkok, Bogotá, Dubai, Kiev, Kuala Lumpur, New York, Singapore, Vancouver and Zurich.
Brad has been the American Management Association's featured speaker on measuring corporate brand value. He was a member of The Conference Board's working group on Managing the Corporate Brand and APQC's Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association. He was a facilitator of Unilever's North American brand management and marketing planning.
He has authored two books on brand management: The Brand Management Checklist and Brand Aid, which are available throughout the world and have been translated into several languages. His books are used by several universities to teach brand management.
Brad publishes a controlled circulation newsletter to thousands of marketers throughout the world and coauthors www.BrandingStrategyInsider.com, one of the top 10 branding blogs on the Internet with more than 30,000 daily readers.
He has conducted hundreds of marketing research studies and assisted numerous advertising/marketing agencies develop, sell and deliver brand management capabilities.
Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.
Brad was a member of the Advertising Council of Rochester's board of directors and won their Lantern Award. He sits on the local Boy Scout council's advisory board and serves on the marketing committees of several non-profit organizations including the George Eastman House International Museum of Photography and Film and the Rochester Area Community Foundation. He is a past president of the Writers & Books and Harvard Business School Club of Rochester boards.

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