Brad Vanauken, Chief Brand Strategist, The Blake Project
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This profile was last updated on 10/29/14 and contains information from public web pages and contributions from the ZoomInfo community.
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Chief Brand Strategist

Local Address: Tampa, Florida, United States
The Blake Project
31320 Via Colinas # 118
Westlake Village , California 91362
United States

Company Description: At The Blake Project we design, manage and build brands that drive revenue through differentiated customer experiences. That could mean delivering one or more of...   more
Background

Employment History

Board Memberships and Affiliations

  • Board of Directors, Vice President, President
    Writers & Books
  • Executive Board Member
    Otetiana Council, BSA
  • Board Member, Vice President, President, Immediate President
    Harvard Business School Club of Rochester
  • Executive Committee, Vice Chairman, Chairman, Immediate Chairman
    Massawepie Staff Alumni Association
  • Camp Visitation Team Chairman, National Camping School Instructor, Marketing Committee Member
    Northeast Region
  • Board Member
    The Advertising Council of Rochester
  • Restoring Creation Enabler
    Presbytery of Genesee Valley
  • Stephen Minister
    Mendon Church
  • Founding Member
    World Class Branding Association
  • Founder and President, Board of Directors
    Cities in a Park
  • Advisory Board Member
    World Center for Global Community
  • Executive Board Member
    Heart of America Council, BSA
  • Diversity Resource Committee
    Rose Brooks Center
  • Sponsor
    Greater Kansas City Science & Engineering Fair
  • Board of Directors, Vice President
    Rensselaer Polytechnic Institute
  • National Alumni Admissions Committee Member and Chairman
    Rensselaer Polytechnic Institute
  • Student Senator, Senate Student Services Committtee Chairman, Class Council, Student Representative To Long Range Planning Committee, Capital Campaign Student Committee Chairman, Student Representative To Budget Task Force
    Rensselaer Polytechnic Institute
  • Edison Best New Products Awards Judges Panel
    American Marketing Association
  • Advisory Council Member
    Keller Graduate School of Management
  • Board of Directors Executive Committee
    Kansas City Chapter of Young Audiences
  • Advisory Commitee Member
    Arts Partners
  • Metropolitan Funding Task Force
    Kansas City Consensus
  • Student Association President, Standard Bearer, Salutatorian
    John Marshall High School
  • Student Advisory Board, Vice Chairperson
    Rochester Board of Education
  • Student Advisory Committee
    Rochester / Monroe County Youth Bureau Board
  • Youth Board Vice President
    Hope Lutheran Church
  • Chapter Chief
    Order of the Arrow, Otetiana Council, BSA

Education

  • MBA , General Management
    Harvard Business School
  • Bachelor of Science , Management
    Rensselaer Polytechnic Institute

Biography

  • Brad VanAuken is president of BrandForward, Inc. and chief branding strategist for The Blake Project. Brad brings an unequalled level of expertise in branding to his clients, leading them in the collaborative discovery process that results in strong ...
187 Total References
Web References
Brad VanAuken • The Blake Project
www.theblakeproject.com, 29 Oct 2014 [cached]
Brad VanAuken
...
Brad VanAuken
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Brad VanAuken "The power of brands lies in focus." Brad VanAuken
Brad is The Blake Project's Chief Brand Strategist. He brings an unequalled level of expertise in branding to his clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company.
During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years.
Brad's clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and FootJoy as the number one shoe and glove brand in golf.
Recognized as one of the world's foremost experts on brand management and marketing, Brad is a much sought after speaker and writer. A keynote speaker at several major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications. He has been a guest expert on CNN, Fox News, Investor's Business Daily, The Bloomberg Money Show and other respected outlets. Brad has been the American Management Association's featured speaker on measuring corporate brand value. He was a member of The Conference Board's working group on Managing the Corporate Brand and APQC's Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association. He is a facilitator of Unilever's North American brand management and marketing planning.
He has authored two books on brand management: The Brand Management Checklist and Brand Aid, which are available throughout the world and have been translated into several languages. His books are used by several universities to teach brand management. Brad coauthors The Blake Project's blog, BrandingStrategyInsider.com, one of the top 50 marketing blogs on the Internet according to Advertising Age with 30,000+ marketers visiting daily.
Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.
Interesting facts about Brad VanAuken:
Brad is an oil painting student and an art collector. Brad has written a book of aphorisms (Life: An Unfolding), which is available on Amazon.com. Brad teaches a course entitled "Discovering your Truth, Living your Truth" Brad loves to read and has a personal library of over 6,000 books, mostly non-fiction, on a wide variety of topics. To keep in shape, Brad swims, skis, kayaks, sails, scuba dives, hikes and lifts weights.
Brad VanAuken - Chief ...
brandmoney.businessradiox.com, 13 June 2012 [cached]
Brad VanAuken - Chief Strategist The Blake Project
On March 21, BrandMoney talks with Brad VanAuken, chief brand strategist at the Blake Project. Brad brings an un-equalled level of expertise in branding to clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company.
During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years.
Brad’s clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and The Nature Conservancy as the answer for saving the last great places on earth to name a few.
Recognized as one of the world's foremost experts on brand management and marketing, Brad is a much sought after speaker, writer and consultant. A keynote speaker at some 20 major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications. He has been a guest expert on CNN, Fox News, Investor’s Business Daily, The Bloomberg Money Show as well as other notable outlets.
Brad has been the American Management Association’s featured speaker on measuring corporate brand value. He was a member of The Conference Board’s working group on Managing the Corporate Brand and APQC’s Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association.
He has authored two books on brand management: The Brand Management Checklist and the best selling book Brand Aid, the first comprehensive and practical, ‘how-to’ guide on building winning brands. He co-authors The Blake Project’s blog, BrandingStrategyInsider.com, one of the top 50 marketing blogs on the Internet according to Advertising Age with more than 25,000+ daily visitors.
International Livestock Congress - BEEF 2014: Getting Our Piece of Global Markets - July 9, 2014 - Calgary, Alberta, Canada
www.ilccalgary.com, 24 May 2014 [cached]
Brad VanAuken Partner, Chief Brand Strategist
...
Brad will present a variety of ways to create brand-loyal customers using many different brand examples. He will then focus on how to achieve this in the beef industry given its unique threats and opportunities.
Biography Brad VanAuken, president and founder of BrandForward, Inc. and partner and chief brand strategist for The Blake Project, has crafted strategy for more than 150 brands throughout the world. Previously, Brad was the vice president of marketing for Element K, a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award. Recognized as one of the world's leading experts on brand management and marketing, Brad is a much sought after speaker and writer. He has been interviewed by ADWEEK, CNN, Entrepreneur magazine, Fox News, Investor's Business Daily and The Bloomberg Money Show and has been a guest lecturer at many universities including Stanford University, Northwestern University, Rensselaer Polytechnic Institute, University of Rochester and University of Kansas. He wrote the best-selling brand book Brand Aid. His blog, www.BrandingStrategyInsider.com, is read by tens of thousands of marketers throughout the world. In 2009, Invesp identified him as one of the top 100 marketers. Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.
Brand | Cool Marketing: resources, branding-101
www.brandcoolmarketing.com, 26 Feb 2010 [cached]
by Brad VanAuken
...
This content has been compiled over a career in branding by our chief brand strategist, Brad VanAuken. If you like what you read here, we recommend you try his two books, Brand Aid and The Brand Management Checklist.
...
This popular article by Brad VanAuken, chief brand strategist for Brand | Cool, netted out the contents of an entire career-and two books-on branding. We've made it even shorter and sweeter here.
:: BrandForward ::
www.brandforward.com, 28 April 2014 [cached]
Brad VanAuken
Brad is the president and founder of BrandForward, Inc. Brad brings an unequalled level of expertise in branding to his clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his expertise as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company.
During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years.
Brad's clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and downtown Tampa as an up-and-coming place to live in southwest Florida.
Recognized as one of the world's foremost experts on brand management and marketing, Brad is a much sought after speaker and writer. A keynote speaker at several major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications. He has been interviewed by CNN, Entrepreneur magazine, Fox News, Investor's Business Daily and The Bloomberg Money Show.
He has been a guest lecturer at many universities including Stanford University, Northwestern University, Vanderbilt University, Rensselaer Polytechnic Institute, RIT, University of Rochester, University of Kansas and University of Missouri at Kansas City. In addition, he has conducted brand management and marketing workshops throughout the world, from Accra, Barcelona, Basel, Brussels, Jakarta, Milan, Moscow, San Juan, Toronto and Vienna to Almaty, Bangkok, Bogotá, Dubai, Kiev, Kuala Lumpur, New York, Singapore, Vancouver and Zurich.
Brad has been the American Management Association's featured speaker on measuring corporate brand value. He was a member of The Conference Board's working group on Managing the Corporate Brand and APQC's Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association. He was a facilitator of Unilever's North American brand management and marketing planning.
He has authored two books on brand management: The Brand Management Checklist and Brand Aid, which are available throughout the world and have been translated into several languages. His books are used by several universities to teach brand management.
Brad publishes a controlled circulation newsletter to thousands of marketers throughout the world and coauthors www.BrandingStrategyInsider.com, one of the top 10 branding blogs on the Internet with more than 30,000 daily readers.
He has conducted hundreds of marketing research studies and assisted numerous advertising/marketing agencies develop, sell and deliver brand management capabilities.
Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.
Brad was a member of the Advertising Council of Rochester's board of directors and won their Lantern Award. He sits on the local Boy Scout council's advisory board and serves on the marketing committees of several non-profit organizations including the George Eastman House International Museum of Photography and Film and the Rochester Area Community Foundation. He is a past president of the Writers & Books and Harvard Business School Club of Rochester boards.
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