Brad is the president and founder of BrandForward, Inc.
brings an unequalled level of expertise in branding to his
clients, leading them in the collaborative discovery process that results in strong brands.
expertise as director of brand management and marketing for Hallmark Cards, Inc.
and as vice president of marketing for Element K
, a leading e-learning company.
tenure as Hallmark's
chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award.
At Element K
moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years.
Brad's clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities.
has helped position Bangkok, Thailand as a global fashion capital and downtown Tampa as an up-and-coming place to live in southwest Florida.
Recognized as one of the world's foremost experts on brand management and marketing, Brad
is a much sought after speaker and writer.
A keynote speaker at several major conferences a year, he
writes extensively for the business press and academic journals and is regularly quoted in trade publications.
has been interviewed by CNN, Entrepreneur magazine, Fox News, Investor's Business Daily and The Bloomberg Money Show
He has been a guest lecturer at many universities including Stanford University, Northwestern University, Vanderbilt University, Rensselaer Polytechnic Institute, RIT, University of Rochester, University of Kansas and University of Missouri at Kansas City.
In addition, he
has conducted brand management and marketing workshops throughout the world, from Accra, Barcelona, Basel, Brussels, Jakarta, Milan, Moscow, San Juan, Toronto and Vienna to Almaty, Bangkok, Bogotá, Dubai, Kiev, Kuala Lumpur, New York, Singapore, Vancouver and Zurich.
has been the American Management Association's
featured speaker on measuring corporate brand value.
He was a member of The Conference Board's working group on Managing the Corporate Brand and APQC's Brand Building & Communication Benchmarking Study sponsor group.
chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building.
He is a founding member of the World Class Branding Association.
He was a facilitator of Unilever's North American brand management and marketing planning.
has authored two books on brand management: The Brand Management Checklist and Brand Aid, which are available throughout the world and have been translated into several languages.
books are used by several universities to teach brand management.
publishes a controlled circulation newsletter to thousands of marketers throughout the world and coauthors www.BrandingStrategyInsider.com
, one of the top 10 branding blogs on the Internet with more than 30,000 daily readers.
has conducted hundreds of marketing research studies and assisted numerous advertising/marketing agencies develop, sell and deliver brand management capabilities.
Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.
Brad was a member of the Advertising Council of Rochester's board of directors and won their Lantern Award.
He sits on the local Boy Scout council's advisory board and serves on the marketing committees of several non-profit organizations including the George Eastman House International Museum of Photography and Film and the Rochester Area Community Foundation.
He is a past president of the Writers & Books and Harvard Business School Club of Rochester boards.