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Partner, Chief Brand Strategist
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31320 Via Colinas #118
Westlake Village, California,91362
The Blake Project is a strategic brand consultancy with extensive experience helping brands gain an advantage in the mind of the customer. With proven proprietary tools and techniques we help brands break through complex marketing challenges, moving them from ... more.
Chief Brand Strategist
Director of Brand Management and Marketing
Vice President of Marketing
Element K is now Skillsoft
World Class Branding Association
Writers & Books
George Eastman House International Museum of Photography and Film
Rochester Area Community Foundation
Advertising Council of Rochester , New York
National Speakers Association
Vancouver Board of Trade
Keller Graduate School of Management
Member, Advisory Board
Mendon Presbyterian Church
Global HBS Clubs Network
Rensselaer Polytechnic Institute
Harvard Business School
Emotional Connection â€¢Â The Blake Project
Brad VanAuken leads The Blake Project's emotional connection workshops, drawing on his considerable experience in building emotional connections as Hallmark's chief brand advocate.
Robert Strand â€¢Â The Blake Project
Home - BrandMoney
On March 21, BrandMoney talks with Brad VanAuken, chief brand strategist at the Blake Project.
Brad brings an un-equalled level of expertise in branding to clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as ... [more]
Brad VanAuken â€¢Â The Blake Project
Brad VanAuken Brad VanAuken "The power of brands lies in focus." Brad VanAuken Brad is The Blake Project's Chief Brand Strategist. He brings an unequalled level of expertise in branding to his clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company. During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years. Brad's clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and FootJoy as the number one shoe and glove brand in golf. Recognized as one of the world's foremost experts on brand management and marketing, Brad is a much sought after speaker and writer. A keynote speaker at several major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications. He has been a guest expert on CNN, Fox News, Investor's Business Daily, The Bloomberg Money Show and other respected outlets. Brad has been the American Management Association's featured speaker on measuring corporate brand value. He was a member of The Conference Board's working group on Managing the Corporate Brand and APQC's Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association. He is a facilitator of Unilever's North American brand management and marketing planning. He has authored two books on brand management: The Brand Management Checklist and Brand Aid, which are available throughout the world and have been translated into several languages. His books are used by several universities to teach brand management. Brad coauthors BrandingStrategyInsider.com, one of the top 50 marketing resources on the Internet according to Advertising Age with 45,000+ marketers visiting daily. Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School. Interesting facts about Brad VanAuken: Brad is an oil painting student and an art collector. Brad has written a book of aphorisms (Life: An Unfolding), which is available on Amazon.com. Brad teaches a course entitled "Discovering your Truth, Living your Truth" Brad loves to read and has a personal library of over 6,000 books, mostly non-fiction, on a wide variety of topics. To keep in shape, Brad swims, skis, kayaks, sails, scuba dives, hikes and lifts weights.
Partners â€¢Â The Blake Project
Brad VanAuken Brad VanAuken