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Wrong Brad VanAuken?

Brad V. VanAuken

Partner, Chief Brand Strategist

The Blake Project

Email: b***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The Blake Project

31320 Via Colinas #118

Westlake Village, California,91362

United States

Company Description

The Blake Project is a strategic brand consultancy with extensive experience helping brands gain an advantage in the mind of the customer. With proven proprietary tools and techniques we help brands break through complex marketing challenges, moving them from ... more.

Find other employees at this company (32)

Background Information

Employment History

President

BrandForward , Inc


Adjunct Professor

Rochester Institute of Technology


Chief Brand Strategist

Brand Cool Marketing Inc


Director of Brand Management and Marketing

Hallmark Cards Nederland B.V.


Vice President of Marketing

Element K is now Skillsoft


Affiliations

Genesee RiverWatch

Board Member


World Class Branding Association

Founding Member


Writers & Books

Board Member


George Eastman House International Museum of Photography and Film

Marketing Committees


Rochester Area Community Foundation

Marketing Committees


Advertising Council of Rochester , New York

Board Member


National Speakers Association

Member


Vancouver Board of Trade

Board Member


Keller Graduate School of Management

Member, Advisory Board


Mendon Presbyterian Church

Member


Global HBS Clubs Network

Official Member


Education

BS degree

RPI


BS degree

Rensselaer Polytechnic Institute


MBA

Harvard Business School


Web References(184 Total References)


Emotional Connection • The Blake Project

www.theblakeproject.com [cached]

Brad VanAuken leads The Blake Project's emotional connection workshops, drawing on his considerable experience in building emotional connections as Hallmark's chief brand advocate.


Robert Strand • The Blake Project

www.theblakeproject.com [cached]

Brad VanAuken


Home - BrandMoney

brandmoney.businessradiox.com [cached]

On March 21, BrandMoney talks with Brad VanAuken, chief brand strategist at the Blake Project.
Brad brings an un-equalled level of expertise in branding to clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as ... [more]


Brad VanAuken • The Blake Project

www.theblakeproject.com [cached]

Brad VanAuken
Brad VanAuken Brad VanAuken "The power of brands lies in focus." Brad VanAuken Brad is The Blake Project's Chief Brand Strategist. He brings an unequalled level of expertise in branding to his clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company. During his tenure as Hallmark's chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years. Brad's clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and FootJoy as the number one shoe and glove brand in golf. Recognized as one of the world's foremost experts on brand management and marketing, Brad is a much sought after speaker and writer. A keynote speaker at several major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications. He has been a guest expert on CNN, Fox News, Investor's Business Daily, The Bloomberg Money Show and other respected outlets. Brad has been the American Management Association's featured speaker on measuring corporate brand value. He was a member of The Conference Board's working group on Managing the Corporate Brand and APQC's Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association. He is a facilitator of Unilever's North American brand management and marketing planning. He has authored two books on brand management: The Brand Management Checklist and Brand Aid, which are available throughout the world and have been translated into several languages. His books are used by several universities to teach brand management. Brad coauthors BrandingStrategyInsider.com, one of the top 50 marketing resources on the Internet according to Advertising Age with 45,000+ marketers visiting daily. Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School. Interesting facts about Brad VanAuken: Brad is an oil painting student and an art collector. Brad has written a book of aphorisms (Life: An Unfolding), which is available on Amazon.com. Brad teaches a course entitled "Discovering your Truth, Living your Truth" Brad loves to read and has a personal library of over 6,000 books, mostly non-fiction, on a wide variety of topics. To keep in shape, Brad swims, skis, kayaks, sails, scuba dives, hikes and lifts weights.


Partners • The Blake Project

www.theblakeproject.com [cached]

Brad VanAuken
Brad VanAuken Brad VanAuken


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