Decision Support Manager, Novartis
Brad has worked in the pharmaceutical industry since 1991, working with both US domestic and international markets ranging from Europe to Egypt to Brazil.
main projects in that time have been taking data from varying sources and making it understandable and usable in various levels of an organization.
previous organization, he
created reports used by sales management at area, region, and district levels.
work has been focused on using standard office applications to feed data into MS Excel and MS Powerpoint presentations focused on executive summaries.
has also had a great deal of success developing a tool that will allow him to create a mirror image of an Excel Graph in Powerpoint, with just one click.
He has worked with Xponent Weekly and Monthly data segmented by region, district and territory, as well as some physician level data.
time at Novartis
has also given him the opportunity to work with IMS National NPA
and NSP data.
By gathering client requirements and developing appropriate stepping stones in a project, he's
created reporting tools, such as the Launch Tracker, that can be managed and run by end users of various levels of computer ability.
has also been involved in Social Media / New Media since April 2005 and has done multiple interviews and production for his
own show, as well as produced segments for several other PodCasts.
As a member of Novartis' Social Media Catalyst Team, he works with various Social Media organizations and is researching Social Marketing and Social Media in Customer Relationship Management, Word of Mouth Marketing, and Direct to Consumer Marketing.