Brad HarramanVice President of Marketing Brad Harraman joined the e-Rewards team in July 2001 and is responsible for maintaining the existing relationship with current e-Rewards membership, as well as developing a strategic approach to acquiring qualified new members into the program. Prior to joining e-Rewards, Brad worked for 10 years in a variety of direct marketing and CRM capacities in both corporate and agency settings.
Most recently, Vice President of Marketing for Relationship Management Programs, Inc.
, where he
oversaw the marketing communications and new member acquisition efforts for the United Airlines'
Silver Wings Plus® program - a 16-year-old fee-based membership program with more than 800,000 leisure travelers over the age of 55.Brad started his career with Brierley & Partners, a loyalty-marketing agency, where he managed the Neiman Marcus and Brinks Home Security relationships for the agency.Brad is a graduate of Southern Methodist University in Dallas, Texas.