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2015-09-10T00:00:00.000Z

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Brad Breininger

Principal and Strategist

Zync Communications Inc

Direct Phone: (416) ***-****       

Zync Communications Inc

282 Richmond Street East Suite 200

Toronto, Ontario M5A 1P4

Canada

Company Description

Zync is a progressive, personable and energetic marketing and communication agency. We offer a full range of professional services - strategy, design, writing, and much more. From marketing campaigns, to brand identity, to web design and content, Zync c ... more

Find other employees at this company (23)

Background Information

Employment History

Vice President of Partnerships
American Marketing Association

Vice President of Partnerships
Toronto Chapter

Partner
Northern Lights Agency

Vice President
AMA Toronto

Education



Film & Television

Web References (60 Total References)


by Brad Breininger - Nov 28 ...

www.commercelab.ca [cached]

by Brad Breininger - Nov 28 '13

...
Brad Breininger
...
Brad Breininger
For more than 20 years, Brad has been leading integrated brand, communication and marketing campaigns for some of the most dynamic and respected global brands. As founding partner and strategist at Zync, he is focused on helping organizations identify and harness their brand, and translate market potential into innovative solutions and strong, successful opportunities. - See more at: http://zync.ca/profile/#sthash.HH8XVTRr.dpuf


Communicate Magazine

www.communicatemagazine.co.uk [cached]

Brad Breininger, principal and strategist at Zync, says, "We mapped it all out for them early on, and worked to make the site interactive, modular and updateable.


"They looked to gamification, and part ...

www.itworldcanada.com [cached]

"They looked to gamification, and part of the reason for it was to engage people outside the Olympics," said Brad Breininger, principal and strategist at Zync.

...
"Ideally, you gather a whole bunch of points that you put at the top of the leaderboard, which tell you where you rank alongside your friends on Facebook," Breininger said.
The organization is hoping that the website will give them a more sophisticated set of metrics about visitors than it has had in the past. Originally, it focused on unique visits, but as its social media and gamification push has rolled out, it has added another layer, said Breininger. It will be useful to understand which fans are focused on which kinds of contests and badges, he added.


"They looked to gamification, and part ...

www.itworldcanada.com [cached]

"They looked to gamification, and part of the reason for it was to engage people outside the Olympics," said Brad Breininger, principal and strategist at Zync.

...
"Ideally, you gather a whole bunch of points that you put at the top of the leaderboard, which tell you where you rank alongside your friends on Facebook," Breininger said.
The organization is hoping that the website will give them a more sophisticated set of metrics about visitors than it has had in the past. Originally, it focused on unique visits, but as its social media and gamification push has rolled out, it has added another layer, said Breininger. It will be useful to understand which fans are focused on which kinds of contests and badges, he added.


zync | Profile | Brand and Digital Agency Toronto

zync.ca [cached]

Brad Breininger

Brad is Founding Partner and Strategist at Zync, brand and digital agency Toronto, and the co-creator of Business Creativeâ„¢. He helps a wide range of organizations identify and harness their brand and digital opportunities-and translate market potential into business success. For more than 20 years, Brad has been leading award-winning integrated projects for some of the most dynamic and respected global brands, ensuring that clients connect with their audiences by clearly demonstrating value in meaningful and memorable ways. His professional track record was established through senior leadership roles at Towers Watson and Aon Hewitt, and as a partner at Northern Lights agency. An accomplished public speaker, facilitator and trainer, he is also past VP of Partnerships for the American Marketing Association (AMA), Toronto and co-authored "Building Your Organization's Brand" for the International Association of Business Communicators (IABC).

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