Last Update

2015-12-12T00:00:00.000Z

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Brad Breininger

Principal and Strategist

Zync Communications Inc

Direct Phone: (416) ***-**** ext. ***       

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Zync Communications Inc

282 Richmond Street East Suite 200

Toronto, Ontario M5A 1P4

Canada

Company Description

Zync is a digital and brand agency focused on delivering highly creative, strategic solutions and forging strong relationships. The team builds compelling tools and campaigns for leading organizations across a wide range of industries. ... more

Find other employees at this company (21)

Background Information

Education

Film & Television

Web References (60 Total References)


Facilitator: Brad ...

www.tloma.on.ca [cached]

Facilitator: Brad Breininger

For more than 20 years, Brad has been leading integrated brand, communication and marketing campaigns for some of the most dynamic and respected global brands. As founding partner and strategist at Zync, he is focused on helping organizations identify and harness their brand, and translate market potential into innovative solutions and strong, successful opportunities.
An accomplished public speaker, facilitator and trainer, he is also past VP of Partnerships for the American Marketing Association (AMA), Toronto Chapter, and co-authored "Building Your Organization's Brand" for the International Association of Business Communicators (IABC).


Canadian Olympic Team 2014 online design approach | Research on Gamification, User Experience (UX), Digital Signage Canadian Companies Can Use | CommerceLab

www.commercelab.ca [cached]

by Brad Breininger - Nov 28 '13

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Brad Breininger
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Brad Breininger
For more than 20 years, Brad has been leading integrated brand, communication and marketing campaigns for some of the most dynamic and respected global brands. As founding partner and strategist at Zync, he is focused on helping organizations identify and harness their brand, and translate market potential into innovative solutions and strong, successful opportunities. - See more at: http://zync.ca/profile/#sthash.HH8XVTRr.dpuf


Society for Design Administration Canada

www.sdacanada.com [cached]

Brad Breininger, Zync


Communicate Magazine

www.communicatemagazine.co.uk [cached]

Brad Breininger, principal and strategist at Zync, says, "We mapped it all out for them early on, and worked to make the site interactive, modular and updateable.


"They looked to gamification, and part ...

www.itworldcanada.com [cached]

"They looked to gamification, and part of the reason for it was to engage people outside the Olympics," said Brad Breininger, principal and strategist at Zync.

...
"Ideally, you gather a whole bunch of points that you put at the top of the leaderboard, which tell you where you rank alongside your friends on Facebook," Breininger said.
The organization is hoping that the website will give them a more sophisticated set of metrics about visitors than it has had in the past. Originally, it focused on unique visits, but as its social media and gamification push has rolled out, it has added another layer, said Breininger. It will be useful to understand which fans are focused on which kinds of contests and badges, he added.

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