"We have no plans to change format," said Bonnie Gomes, a general manager for Citadel Broadcasting, the Las Vegas-based conglomerate that owns four stations in the county.
...Gomes, who began at Citadel in November, said that the company started the station on the premise that there would be a Hispanic advertising base in Greater New London.
"But we haven't had an influx of regular Spanish advertisers," she
added that spots on the station cost, at most, $10.
"My expectations are very small," she
said the station cannot afford to pay DJs and must rely on out-of-town programming.
"We have to look at it from a business perspective," she