By Bobby Campbell
, CEO of 3 Interactive
For entrepreneur Bobby Campbell
, keeping employees fired up has been a key ingredient to success.
Much of Campbell's
management philosophy came through his
volunteer service with the Boone County Fire Protection District, the largest volunteer department in Missouri.
Firefighting taught Campbell
how to confront fears, take risks and manage people in stressful situations.
says these lessons helped him launch his
first company, 3 Interactive
, using just $20,000 in start-up capital.
After turning a profit in the first month, Campbell
has not only mastered how to help companies effectively leverage online advertising, but also how to convince large brands, such as Netflix, AT&T and American Express, to give the young up-start a shot at managing their business.
Going after huge customers might seem scary to most entrepreneurs, but Campbell
experience in high-pressure emergencies for his
no-fear attitude in pursuing new business.
approach paid off.
companies, 3 Interactive
and AdKarma (which spun off from 3 Interactive in 2010 and helps online publishers maximize the value of their online advertising), employ 57 people and earned $20 million in revenue in 2012.
The camaraderie among firefighters also inspired Campbell's
proprietary employee training program.
The rigorous, six-month onboarding process prevents new workers from burning out while enabling them to take ownership of large online advertising campaigns.
It also predicts revenue based on the number of months an employee has worked, giving management an accurate model for growth.
Tags: 3 Interactive
, 5 things every startup CEO needs to know, AdKarma
, Bobby Campbell
, Boone County Fire Protection District, features, firefighters and small business, how can I start my own business?, how to start a small business, SBO Newsletter, SBOMAG Newsletter, small business, small business opportunities