Bob Shallow, Head, Music and Rich Media Business Unit, North America, Nokia
...Bob Shallow, Head, Music and Rich Media Business Unit, North America, Nokia; Bob Shallow, a seasoned TV executive and new media entrepreneur with more than 15 years experience currently heads the Music and Rich Media Business Unit in North America for Nokia.Shallow
is responsible for bringing to market a range of music and rich media optimized devices as well as a range of companion consumer content services.These touch radio, premium on demand music and video services as well as multi-channel mobile television broadcasting.Shallow recently joined Nokia in November of 2004 bringing a wealth of international media industry experience.Shallow spent 15 years with IMG, the leading global sports and lifestyle media, rights management and marketing company, in various capacities.
Most recently Shallow was the Vice President, Production Ventures
and Business Development with TWI
, the company's media arm, responsible for developing distribution opportunities through digital cable, mobile, broadband and optical disk as well as managing the digital commercial activities of numerous prestigious clients.Formerly, Shallow was the Vice President of Production at TWI supervising the creation of numerous television specials and series.Shallow
was instrumental launching a number of new media firsts including the Passport
to Wimbledon, ESPN's first integrated multi-platform coverage of a major sports championship; British Open Player Channels, AOL Broadband's first live multi-channel coverage of a major event; Essential Sport, the first globally syndicated daily sports news channel produced specifically for Mobile Phone operators in addition to Sportskool, America's
only dedicated video on demand sports instruction channel.Shallow is a member of the National Television Academy and National Sports Marketing Association.He
has spoken at industry conferences including CTIA, Streaming Media East, Sports Digital Media Summit and National Sports Marketing Association
conferences on topics including rights management, business models, market opportunity, technology and marketing and promotions.Shallow earned a Bachelor of Arts in Communications from Pepperdine University.