Bob Roddy, a Brown grad and manager of a station in Blythe, California called looking for someone who could do Top 40 and would work cheap.
When Bob Roddy
was on the phone, we played my tape over the phone.
The manager of the radio station, KYOR
, was Bob Roddy
was paying me $70 a week to work at the non-directional 250 watt "powerhouse" in the middle of the Palo Verde Valley.
There are more than a few stories from Blythe, but the promotions Bob Roddy
came up with are unforgettable.
hid a capsule with a $500 certificate somewhere in the Blythe city or county area.
We gave clues on the air and it worked like a giant scavenger hunt.
It was wild.
Five hundred dollars was a lot of dough in 1963 and there was lot of interest.
As the clues led inexorably toward the contest climax, there were crowds…..like 100 plus people digging in the little mesa just outside of the city limits.
They had followed the clues correctly and where they were digging was where Bob Roddy
had hidden the capsule.
had hidden it too well.
People were digging and digging but they weren't finding the capsule.
They found cans, garbage, and at least a dozen rattlesnakes.
The snakes, hibernating, often surrounded by dozens of babies, were exhumed and dispatched.
As the day progressed without a successful "discovery", Bob
was getting worried.
Even in 1963, there were litigious souls about and a couple of snakebites would produce a big lawsuit.
I have no proof of this, but I believe that sometime in the night, Bob Roddy
solved the problem with another capsule.
Early the next morning, a listener found the capsule in area previous listeners had dug, dug, and re-dug.
How they missed it only Bob knows.
And I know for months he
worried that the original capsule would surface and he
would be busted.
wasn't and the contest was a smashing success.