Sheplers' CEO Bob Myers
A black cowboy hat and boots might be considered casual attire for some, but for Sheplers CEO Bob Myers, the look is all business.
, who joined the western wear retailer in January 2010, is passionate about e-commerce and digital retailing and committed to training future industry leaders.
retail career some 25 years ago with JCPenney
He helped build that company's e-commerce presence and eventually served as merchandise director of JCPenney and JCP.com.
His e-commerce expertise took him to QVC, where he served as vice president of merchandising at QVC.com; a few years later he was named senior vice president of platforms, new media and broadcast technology for QVC.com and QVC.
Myers' vision for Sheplers
includes opening new stores, growing the business across multiple channels, merging once disparate information systems and making sure that as the company gallops into the future, employees will be prepared to take on new challenges.
STORES Editor Susan Reda recently spoke with Myers.