Bob Myers (QVC, Inc.)
SVP of QVC.com, New Media, Broadcast Operations and Broadcast Technology
Bob Myers was named senior vice president of QVC.com, new media and broadcast technology in September 2008.
In this position, Myers is responsible for leading QVC's live television broadcast operations, QVC.com, new media platforms and broadcast technologies, including QVC's conversion to native HD and the implementation of a media asset management system to fully enable multiplatform content.
Myers previously served as senior vice president of QVC.com and direct response marketing, in which he was responsible for setting and executing the online strategic direction for all aspects of QVC.com, QVC's online marketing efforts and the company's promotional e-mail program.
many accomplishments in this role, Myers
led the team to grow site sales over $1 billion, launched mobile text ordering and the QVC mobile Web site.
direction, the Internet platform has grown to become more than 28 percent of the company's U.S. commerce business.
Prior to this role, he held the position of vice president of QVC.com merchandising and marketing.
In this position, he
helped build the QVC.com
business by expanding the online merchandising assortment with more than 100,000 items, developed and expanded site metrics and created the direct response and online marketing departments.
Myers came to QVC from JCPenney.com, where he was director of home merchandising, the majority of the site's business.
held numerous merchandising and marketing assignments in multiple areas of the company, including the stores, catalog, marketing and merchandising divisions.
As a member of QVC's executive management team, Myers has deep participation in the e-commerce industry, serving on the board of directors for Shop.org, the online division of the National Retail Federation.
Additionally, since its inception, Myers serves as part of the Liberty CEO Council, helping leverage the collective knowledge of the Liberty Interactive companies.
Myers serves on the board of directors for the Chester County Economic Development Council, representing QVC's interest in supporting local community interests.
Myers earned his bachelor's degree in business studies from Buffalo State University.
He also earned an associate degree in computer science and a master's certification as an e-commerce professional from Southern Methodist University's School of Engineering.