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This profile was last updated on 6/10/14  and contains information from public web pages and contributions from the ZoomInfo community.

President and Chief Executive Off...

Local Address: Frisco, Texas, United States
Sheplers Inc
4846 Singleton Blvd
Dallas, Texas 75212
United States

Company Description: Founded in 1899 and based in Wichita, Kansas, Sheplers is the world's most recognized multi-channel retailer of western wear, offering (i) a full line of men's,...   more

Employment History

Board Memberships and Affiliations


  • bachelor's degree , business studies
    Buffalo State University
  • master's certification
    Southern Methodist University's School of Engineering
  • associate degree , computer science
    Southern Methodist University's School of Engineering
  • bachelor's degree , business studies
    The State University of New York
  • master's certification
    Southern Methodist University
  • associate degree , computer science
    Southern Methodist University
  • associate's degree , Computer Science
    Condie College
174 Total References
Web References
Bob Myers, CEO, ..., 10 June 2014 [cached]
Bob Myers, CEO, Sheplers
National Retail Federation - Board of Directors, 13 Mar 2014 [cached]
Bob Myers President & CEO Sheplers, Incorporated
Bob ..., 23 Nov 2013 [cached]
Bob Myers
Bob has been deeply involved in ecommerce for many years, serving on the Board of Directors for, the online division of the National Federation of Retailers, for the past five years.
In 2010, Bob was appointed Chief Executive Officer of Sheplers Western Wear (Sheplers) after spending over eight years at QVC, Inc. where he served most recently as Senior Vice President of, Multi-Media Platforms, Broadcast Operations & Technology, building the company's nascent ecommerce business to over $1 billion in sales. Prior to that, Bob spent 15 years at JCPenney and where he became a Merchandise Director in 1999.
Sheplers' CEO Bob ..., 1 June 2012 [cached]
Sheplers' CEO Bob Myers
Bob Myers CEO Sheplers
A black cowboy hat and boots might be considered casual attire for some, but for Sheplers CEO Bob Myers, the look is all business.
Myers, who joined the western wear retailer in January 2010, is passionate about e-commerce and digital retailing and committed to training future industry leaders.
Myers began his retail career some 25 years ago with JCPenney. He helped build that company's e-commerce presence and eventually served as merchandise director of JCPenney and His e-commerce expertise took him to QVC, where he served as vice president of merchandising at; a few years later he was named senior vice president of platforms, new media and broadcast technology for and QVC.
Myers' vision for Sheplers includes opening new stores, growing the business across multiple channels, merging once disparate information systems and making sure that as the company gallops into the future, employees will be prepared to take on new challenges.
STORES Editor Susan Reda recently spoke with Myers.
Orlando Fl |, 17 Jan 2012 [cached]
Bob Myers, CEO of Sheplers inc., a multichannel retailer of cowboy boots and other types of western wear, has honed a strategy that deals with this dilemma. And he plans to share what Sheplers, no. 290 in the Internet Retailer Top 500 Guide, has learned at the Internet Retailer Web Design & Usability Conference 2012 in Orlando, FL, next month in a session entitled "Creating the streamlined shopping cart that gets buyers to the Pay button fast."
"I will address one of the key challenges retailers face when looking to improve their online business-how to make the shopping process easier for the customer," Myers says.
Nowhere is mastering that challenge more crucial than in the online checkout process, where all of the merchandising and design expertise poured into the rest of a web site can go for naught if a buyer frustrated by an overly complex checkout process simply clicks off the site. but if designed properly, checkout pages can also be a gold mine for selling items related to what a shopper has placed in her shopping cart.
"While the checkout process must be as simple as possible for the shopper, it also presents the retailer with opportunities to up-sell and boost their order value," Myers says. "a balance between a desire for additional sales and simplicity must be struck, and I will offer tips for retailers that seek to improve conversions and average order values during the checkout process."
Internet Retailer's editors asked Myers to speak because he has 20 years of retail experience in stores, Internet, catalog, and interactive television. he also worked at, and before that, Myers was director of the Internet Home and Leisure Division for JCPenney, where he developed merchandising strategies and financial plans. he also held the position of corporate communications manager for all Internet and catalog store programs.
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