Bob Mulcahy, president of Smugglers' Notch.
But Bob Mulcahy
is the exception.
44-year term as president of Smugglers' Notch Resort, he
has witnessed the resort's expansion and development from a small mountain with a handful of chairlifts and trails to an award-winning family resort, while still finding time to take a few runs himself.
Mulcahy's first day of work was Dec. 1, 1969, when he started as the controller at Massachusetts-based real estate developer Stanmar.
At that time, Mulcahy was the Chief Financial Officer, and set the priorities for the coming years.
"We knew we rapidly had to build more housing," he
"Because it had an uphill capacity of about 3,000 skiers an hour and a village capacity of about 500, we knew we had to get a lot more housing in there and once we developed the housing we had to market it to get people to come both midweek and weekends."
With the development, came a push in marketing.
The resort placed ads in the pages of the New York Times
and promoted at local ski clubs.
says it took three to four years for Smuggs to develop and market those developments to the point where they broke even - for the operation to take in just as much or more money than they were spending.
Smugglers' has also partnered with Club Wyndham, one of the largest timeshare developers in the world, to do the sales and marketing for real estate, a decision, Mulcahy says allows for development in other areas.
"It's been a fabulous partnership," he
says, as they continue to develop the real estate and give us our share of the selling proceeds, then we've been able to reinvest on the mountain, particularly in snow making."
Since 1969, Mulcahy
has seen the installation of three lifts and the addition of over 30 trails at the resort.
44 years is time enough to observe some of the larger trends in the industry.
Today, with the exception a few small areas, Mulcahy
says most resorts have some kind of year round housing at the base for summer and winter occupancy.
attracts visitors from all over New England.
also attracts large groups of customers from Toronto and Florida as well.
The trick, he
says, is balancing the wants and needs of both local and visiting customers.
"We have a whole separate pricing concept for the local market to encourage them to come," he
"We're moderately expensive for those that come and stay in the village and economical for those that live closer by - the Vermonter.
We're very aggressive with our programs and the support from locals demonstrates that."
This year, Smugglers'
Notch was awarded Number One Overall Resort in the East in a reader poll by Ski Magazine
, a coveted rating previously held by Mont Tremblant
, in Quebec.
says all credit is due to the employees.
"It's really them," he
"They're the ones that are delivering the product.
Mulcahy will step down from his position by the end of the month but will continue to work as the principal broker for resale, a position that will free up his time for other commitments, like skiing with the 55-plus group on weekdays when the lift lines are shorter and the crowds are nowhere to be seen, but for now, he's headed back to school.
Vermont residents 65 or older are eligible to audit one free course per semester at any state college and Mulcahy
is taking a lecture course in international relations.
"You have all the fun of listening to the lecture and reading for the material and you don't have to study for the exam or study for the quizzes or do the papers - it's a win-win," he
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