All three companies are Anheuser-Busch beer distributors in their respective communities, said Bob Fahr of Fahr Beverage.
said all three distributorships are multi-generation enterprises.
The name of the new company - 7G
- reflects the total number of generations their families have been in the business.
, Lee and Fahr
each will remain managers of their respective local markets.
The work forces will remain the same, Fahr
"We anticipate actually that we're going to be adding positions as this goes on," he
employs nearly 70 people full and part-time.
"As a combined entity we're going to have close to 200," he
No one of the three principals will be preeminent over the other.
"The three of us are going to be proportionate owners to the new company," Fahr
"We're going to be very active participants.
We're staying in the business.
"We're not retiring.
We're not going anywhere.
We're here for the future," Fahr
"Commitments to our local communities are not going to change.
We're going to stay as active in the communities - as we have for the last 52 years."
Consolidation is an industry trend, Fahr
said, citing Belgian-based InBev's
acquisition of Anheuser Busch in 2008.
noted the number of wholesalers in Waterloo-Cedar Falls
has dropped from seven to two in 35 years.
Statewide, the number of wholesalers have dropped from 120 to 36 over the same period.
The merged companies, operating as 7G
, will save operating expenses in many ways, such as going from three separate computers systems to one, Fahr
Those savings can be reinvested in the company.
The merged company will promote specialization and more opportunities for advancement among staff.
"Instead of wearing five or six different hats, you're going to be able to wear or two," he
The new company will have a larger customer base which could attract different products.
"There's always (beverage) brands looking to come into the state," Fahr
"If you have a larger (customer) footprint, it's easier for a supplier to say, 'I want to work with 7G
instead of going out and talking to five or six different individuals.' We offer the critical mass and the ability to go to market much easier."
parents, Everett and Helen Fahr, founded their namesake company in 1959.
Posted in Local on Sunday, February 21, 2010 7:00 pm Updated: 5:31 pm. | Tags: Fahr Beverage, Bob Fahr, Dale Lee Distributing, Kirchhoff Distributing, Joe Lee, Ron Kirchhoff, Terry Timmerman, Anheuser-busch, Inbev, 7g Distributing