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Bob Fahr


Fahr Beverage , Inc.

HQ Phone: (319) 234-2605

Email: r***@***.com

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Fahr Beverage , Inc.

1369 Martin Rd.

Waterloo, Iowa 50704

United States

Company Description

Fahr Beverage is pround to carry the finest lines from Anheuser-Bush, Samuel Adams, Heineken, Pabst Blue Ribbon and more. For local beer service in the Cedar Valley, call Fahr Beverage today. ... more

Find other employees at this company (17)

Background Information

Employment History


Fahr Beverage , Inc.

Web References (11 Total References)

Fahr Beverage owner Bob ...

www.ksfy.com [cached]

Fahr Beverage owner Bob Fahr says he applied for a license to distribute the higher-alcohol-content beers the same day Culver

The Greater Cedar Valley Chamber of Commerce - Membership Directory

www.greatercedarvalleychambers.com [cached]

Contact: Bob Fahr 1369 Martin Rd. P.O. Box 358 Waterloo, IA 50704 Phone: (319) 234-2605 Fax: (319) 234-5644

Fahr Beverage owner Bob ...

www.wowt.com [cached]

Fahr Beverage owner Bob Fahr says he applied for a license to distribute the higher-alcohol-content beers the same day Culver signed the bill.

All three companies are Anheuser-Busch ...

www.wcfcourier.com [cached]

All three companies are Anheuser-Busch beer distributors in their respective communities, said Bob Fahr of Fahr Beverage.

Fahr said all three distributorships are multi-generation enterprises. The name of the new company - 7G - reflects the total number of generations their families have been in the business. Kirchhoff, Lee and Fahr each will remain managers of their respective local markets.
The work forces will remain the same, Fahr said. "We anticipate actually that we're going to be adding positions as this goes on," he said.
Fahr employs nearly 70 people full and part-time. "As a combined entity we're going to have close to 200," he said.
No one of the three principals will be preeminent over the other. "The three of us are going to be proportionate owners to the new company," Fahr said. "We're going to be very active participants. We're staying in the business.
"We're not retiring. We're not going anywhere. We're here for the future," Fahr said. "Commitments to our local communities are not going to change. We're going to stay as active in the communities - as we have for the last 52 years."
Consolidation is an industry trend, Fahr said, citing Belgian-based InBev's acquisition of Anheuser Busch in 2008. He noted the number of wholesalers in Waterloo-Cedar Falls has dropped from seven to two in 35 years. Statewide, the number of wholesalers have dropped from 120 to 36 over the same period.
The merged companies, operating as 7G, will save operating expenses in many ways, such as going from three separate computers systems to one, Fahr said. Those savings can be reinvested in the company.
The merged company will promote specialization and more opportunities for advancement among staff. "Instead of wearing five or six different hats, you're going to be able to wear or two," he said.
The new company will have a larger customer base which could attract different products. "There's always (beverage) brands looking to come into the state," Fahr said. "If you have a larger (customer) footprint, it's easier for a supplier to say, 'I want to work with 7G instead of going out and talking to five or six different individuals.' We offer the critical mass and the ability to go to market much easier."
Bob Fahr's parents, Everett and Helen Fahr, founded their namesake company in 1959.
Posted in Local on Sunday, February 21, 2010 7:00 pm Updated: 5:31 pm. | Tags: Fahr Beverage, Bob Fahr, Dale Lee Distributing, Kirchhoff Distributing, Joe Lee, Ron Kirchhoff, Terry Timmerman, Anheuser-busch, Inbev, 7g Distributing

7G Distributing will be ...

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7G Distributing will be supervised by a three-member board of directors -Joe Lee of Dale Lee Distributing, Ron Kirchhoff of Kirchhoff Distributing and Bob Fahr of Fahr Beverage.

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