said, "Jeff is an authentic guy who shares our passion for bikes and our belief that the bicycle can be a part of making
"We commend Cannondale and Bikes Belong for making this commitment," said Bob Downs the president of Planet Bike.
Ten years ago, Bob Downs
had an idea.
believed that business can be profitable as well as environmentally, socially, and politically aware.
To put his
beliefs into practice,
left a successful career at Trek Bicycles
to launch his
began as a social experiment that dedicated itself to doing business in a different way.
Instead of being just another company that develops and sells products with only profit as its goal, Planet Bike
wanted to help bring about positive change for people, their communities, and the environment," reflects Downs
To realize this vision,
To highlight the need for improved conditions for biking, Downs
bike and began a 900 mile commute to
As Planet Bike owner Bob Downs said, "This is the kind of world we at Planet Bike hope for.