: Designing a better planet
As Gary Fisher, renowned father of the mountain bike, once put it, Bob Downs
possesses an extremely keen perception of the obvious.
...Downs founded Planet Bike, a bike accessory company, in 1996.
"I just observe how I interact with the product," is how Downs
puts it.Lately, however, he's
been stretching his
start at Trek, based in Waterloo.He
went from the customer service staff to product management simply because the company dictated that employees use only their products.This compelled him to keep offering tips on how to better design accessories.Pretty soon, they were patenting his
For Bob Downs
, Planet Bike
is more than just a bike accessory company.He
is in it to promote bicycling and the types of vital communities it fosters.Planet Bike
donates an amazing 25 percent of profits to nonprofit bike advocacy groups.
Why do all this?
"I just really believe in bikes and what they can do for people," Downs