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Bob Deininger

Media Director

Norbella

HQ Phone:  (617) 542-1040

Direct Phone: (617) ***-**** ext. ***direct phone

Email: b***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Norbella

46 Plympton Street Floor 5

Boston, Massachusetts,02118

United States

Company Description

Norbella is a full-service media agency. We are that rare find at the intersection of art and science and personality and persistence. It's where media and creative and data and technology meet relationship and partnership. The landscape is bumpy, channels con...more

Background Information

Employment History

Principal

Fulgent Media Group


Affiliations

MITX companies

Individual Member


Massachusetts Interactive Media Council

Individual Member


B2C

Trusted Advisor


Education

Bates College


Web References(25 Total References)


All About Us || Norbella

norbella.com [cached]

Bob Deininger
Media Director Bob wakes every morning inspired by the challenge of helping NorBella's clients navigate the changing media landscape and connect with customers. He is a marketing expert with a specialty for integrating digital (display, search, mobile, online video) and offline (broadcast, print, out of home) media channels. His twenty years of marketing and media experience includes positions at D'Arcy Masius Benton & Bowles in New York, Arnold Worldwide, Hill Holliday, and as a principal at Fulgent Media Group. At Fulgent, Bob was part of the team that profitably grew the company for a sale to Alloy Media + Marketing in 2008. Bob has served as a trusted advisor for both B2C and B2B marketers such as Procter & Gamble, Kraft General Foods, Gillette, American Express, Fleet Financial, Pfizer, American Skiing Company, Standard & Poor's, and Teradyne. In his free time, Bob spends time pursuing his passions of family, trail running, volunteer work, and history.


norbella.com

Bob Deininger
Bob Deininger Media Director Bob’s twenty years of marketing and media experience includes positions at D’Arcy Masius Benton & Bowles in New York, Arnold Worldwide, Hill Holliday and as a principal at Fulgent Media Group, where he was part of the team that profitably grew the company for a sale to Alloy Media + Marketing in 2008. Bob has worked with notable clients that include American Express, Gillette, Procter and Gamble, Genzyme and Harvard Business School.


News - Varick Media Management

www.varickmm.com [cached]

"We've enjoyed solid results with Varick for almost three years, and are excited to see what Alveo brings to our campaign's management," said Bob Deininger, Media Director at Norbella.


Massachusetts Innovation & Technology Exchange | BLOG

blog.mitx.org [cached]

Here is a post by Bob Deininger, Media Director of Norbella that takes a look at fighting digital ad fraud and how best to educate and protect your clients.
Interested in guest blogging? E-mail taylor [at] mitx [dot] org. Bob's twenty years of marketing and media experience includes positions at D'Arcy Masius Benton & Bowles in New York, Arnold Worldwide, Hill Holliday and as a principal at Fulgent Media Group, where he was part of the team that profitably grew the company for a sale to Alloy Media + Marketing in 2008. Bob has worked with notable clients that include American Express, Gillette, Procter and Gamble, Genzyme and Harvard Business School.


Everyone's Blog Posts - Digital Marketing Remix

digitalmarketingremix.com [cached]

The panelists were John Buten, director-corporate marketing at Akamai Technologies; Bob Deininger, media director at NorBella; and Yael Glosser, associate media director at Starcom. I asked the questions. Responding to my question about where display fit in Akamai’s overall marketing mix, Buten said the company is in the middle of a branding campaign and banners play a central role.
Deininger acknowledged that there were genuine issues with online privacy, but he said most of the concerns involved a few “bad guys.†Most companies take privacy concerns seriously and use no personally identifiable information. Additionally, while some consumers are concerned about privacy, many others do not show any concern in their actions. For instance, Deininger pointed out that the Digital Advertising Alliance’s Ad Choices program offers consumers a chance to opt out of being served behaviorally targeted advertising. Significantly less than 1% of consumers who have clicked on the Ad Choices icon have chosen to opt out. To close the event, Deininger presented two case studies on two NorBella clients have deployed online display advertising.


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