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This profile was last updated on 9/15/14  and contains information from public web pages and contributions from the ZoomInfo community.

Media Director

NorBella Inc
46 Plympton Street 3Rd Floor
Boston, Massachusetts 02118
United States

Company Description: Boston-Based NorBella offers a fresh approach to media planning and media buying that has made them the go-to agency for companies locally and nationally. NorBella...   more
Background

Employment History

Board Memberships and Affiliations

  • Trusted Advisor
    B2C

Education

  • Bates College
22 Total References
Web References
Norbella | Media Buying + Market Strategy
norbella.com, 30 Aug 2014 [cached]
Bob Deininger
...
Bob Deininger
Media Director
All About Us || Norbella
norbella.com, 30 Dec 2013 [cached]
Bob Deininger
Media Director
Bob wakes every morning inspired by the challenge of helping NorBella's clients navigate the changing media landscape and connect with customers. He is a marketing expert with a specialty for integrating digital (display, search, mobile, online video) and offline (broadcast, print, out of home) media channels.
His twenty years of marketing and media experience includes positions at D'Arcy Masius Benton & Bowles in New York, Arnold Worldwide, Hill Holliday, and as a principal at Fulgent Media Group. At Fulgent, Bob was part of the team that profitably grew the company for a sale to Alloy Media + Marketing in 2008.
Bob has served as a trusted advisor for both B2C and B2B marketers such as Procter & Gamble, Kraft General Foods, Gillette, American Express, Fleet Financial, Pfizer, American Skiing Company, Standard & Poor's, and Teradyne.
In his free time, Bob spends time pursuing his passions of family, trail running, volunteer work, and history.
Here are some key takeaways from ...
norbella.com, 7 Aug 2013 [cached]
Here are some key takeaways from the event, according to Bob Deininger, a NorBella Media Director, with more than 20 years in the biz:
Audio Spotlight - Add sound and preserve the quiet.
www.holosonics.com, 15 Dec 2011 [cached]
Bob Deininger, Media Director at local marketing firm NorBella, recognized the opportunity to harness the directivity of the Audio Spotlight speakers to attract attention to the surrounding promotional signs, ensuring that passersby took the time to stop and view the details, while enjoying a sampling of the performances in store for them. "Marketers are constantly looking for ways to break through the clutter," said Deininger. He continued, "We're pleased to add this unique technology to support the Holiday Pops, and look forward to adding the dimension of sound to other out of home placements."
Bob Deininger, Media ...
www.sonicsyn.com, 15 Dec 2011 [cached]
Bob Deininger, Media Director at local marketing firm NorBella, recognized the opportunity to harness the directivity of the Audio Spotlight speakers to attract attention to the surrounding promotional signs, ensuring that passersby took the time to stop and view the details, while enjoying a sampling of the performances in store for them. Marketers are constantly looking for ways to break through the clutter, said Deininger. He continued, Were pleased to add this unique technology to support the Holiday Pops, and look forward to adding the dimension of sound to other out of home placements.
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