Bob DeiningerWrong Bob Deininger?
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Company Description: Boston-Based NorBella offers a fresh approach to media planning and media buying that has made them the go-to agency for companies locally and nationally. NorBella... more
I asked the questions.
Responding to my question about where display fit in Akamaiâ€™s overall marketing mix, Buten said the company is in the middle of a branding campaign and banners play a central role.
Additionally, while some consumers are concerned about privacy, many others do not show any concern in their actions. For instance, Deininger pointed out that the Digital Advertising Allianceâ€™s Ad Choices program offers consumers a chance to opt out of being served behaviorally targeted advertising. Significantly less than 1% of consumers who have clicked on the Ad Choices icon have chosen to opt out.
To close the event, Deininger presented two case studies on two NorBella clients have deployed online display advertising.