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2016-04-23T00:00:00.000Z

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Bob Deininger

Principal

Fulgent Media Group

Direct Phone: (617) ***-**** ext. ***       

Fulgent Media Group

3 Copley Place Second Floor

Boston, Massachusetts 02116

United States

Company Description

While Fulgent is a full-service media agency, our services go well beyond "your average media job." Media Services - Fulgent can create and execute an integrated media strategy and plan to target any audience across the globe. Some clients request we d ... more

Find other employees at this company (9)

Background Information

Employment History

Media Director
NorBella Inc

Affiliations

Individual Member
MITX companies

Individual Member
Massachusetts Interactive Media Council

Trusted Advisor
D’Arcy Masius Benton & Bowles

Education



Bates College

Web References (55 Total References)


Bob ...

norbella.com [cached]

Bob Deininger

...
Bob Deininger
Media Director
Bob’s twenty years of marketing and media experience includes positions at D’Arcy Masius Benton & Bowles in New York, Arnold Worldwide, Hill Holliday and as a principal at Fulgent Media Group, where he was part of the team that profitably grew the company for a sale to Alloy Media + Marketing in 2008. Bob has worked with notable clients that include American Express, Gillette, Procter and Gamble, Genzyme and Harvard Business School.


As part of efforts to help ...

www.visualiq.com [cached]

As part of efforts to help clients more tightly align their marketing efforts with business objectives, media expert Bob Deininger has joined Visual IQ in the newly created role of Engagement Manager. Working collaboratively with both brand marketers and their agencies, Deininger is responsible for ensuring that Visual IQ's Intelligence Platform is properly customized to collect the data necessary to deliver actionable insights on customer behavior and campaign performance.

Although marketing measurement has become commonplace today, many marketers still struggle with the challenge of integrating marketing data from multiple, disparate channels in order to glean truly valuable insights from the information. Deininger will work with clients across top verticals, including consumer packaged goods, finance and telecommunications, to help them overcome this hurdle by leveraging Visual IQ's leading marketing dashboard. As a result, marketers will be able to track campaigns in near real-time, use true attribution analysis to increase synergy between channels, and improve marketing's contribution to strategic business initiatives.
Deininger brings more than 20 years of marketing and media experience to Visual IQ, most recently as Vice President of Media Services at AMP Agency. A trusted advisor to both B2C and B2B marketers at some of the world's leading brands, Deininger has worked with Proctor & Gamble, Gillette, Pfizer, Teradyne, and Standard and Poor's, as well as in positions with D'Arcy Masius Benton & Bowles, Arnold Worldwide, Hill Holliday, and as a principal at Fulgent Media Group. At Fulgent, Bob was involved in operations, business development, and account management and was part of the team that profitably grew the company for a sale to Alloy Media + Marketing in 2008.
"Bob has spent years 'in the trenches' as a marketer trying to make sense of the increasing glut of marketing performance data and he understands the value this information can have not just to marketers, but also to the organization as a whole," said Manu Mathew, CEO, Visual IQ.


News and Events | Garfield Group Interactive

www.ggiagency.com [cached]

Thanks to Bob Deininger of Fulgent Media Group for pointing me to Groundswell a book by two Forrester analysts to help marketers benefit from social media sites. Features 25 case studies, a complete road map for social strategy, and data from around the world.


Thanks to Bob Deininger of ...

www.ggiagency.com [cached]

Thanks to Bob Deininger of Fulgent Media Group for pointing me to Groundswell a book by two Forrester analysts to help marketers benefit from social media sites. Features 25 case studies, a complete road map for social strategy, and data from around the world.


Social Media Marketing | Garfield Group Interactive

www.ggiagency.com [cached]

Thanks to Bob Deininger of Fulgent Media Group for pointing me to Groundswell a book by two Forrester analysts to help marketers benefit from social media sites. Features 25 case studies, a complete road map for social strategy, and data from around the world.

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