"At STAFDA and Sphere 1 meetings, I was exposed to the Wright Tool product lines but even though I saw that they were superior to what we were selling, I could not convince my sales team of the value," said Bob Coursey, owner of Big D Bolt & Tool.
"They believed that Wright Tool products were too expensive for our customer base."
After hearing about the Wright Tool online training courses offered by BlueVolt, Big D Bolt & Tool
's eight sales representatives were urged to participate.
"I had been calling on Bob Coursey, owner of Big D Bolt & Tool, for 10 years," said Tom Neal, national sales manager, Wright Tool Company.
has always contended that his
salespeople and their customers feel that Wright tools were too highly priced.
At a recent Sphere 1 meeting we gave a preliminary presentation on our new Wright Tool University
training program and afterward, Bob's salespeople enrolled in Wright Tool University."
"After the sales team began doing the online courses, one by one they began telling me that we should start selling Wright Tool products," said Coursey
"The Web training really illustrated how Wright Tool
is better and they understood why the product made sense for our customers.
The training courses gave my employees the same excitement about the products that I received when I went to the shows."
"$BlueBucks really encouraged my sales team to go online and complete the courses," said Coursey
"Because of the BlueVolt online training program we are going to replace our current offering with Wright Tool products," said Coursey