, center, sits with his
workers as they dip dozens of chocolate-covered desserts at Euphoria Chocolate Co.
Bury launched Euphoria Chocolate Co. during the 1980s recession with a product that is recession-proof, and allows individuals the chance to buy what he calls inexpensive luxury items even during hard times.AP
business experiment on a shoestring budget during that same recession and found his
road to success paved with chocolate.
His Euphoria Chocolate Co.
now sells its trademark truffles and dozens of other products at four Eugene locations.
"It was really low risk," Bury says of his
company's modest start.
Bob Bury was working at Wagon Works, an automotive repair shop on West 13th Avenue, when the company's owners decided to branch out with a restaurant in the building next door.
Their Cafe Central became immediately popular among Eugene's young professionals, and it also gave Bury
and his wife, Sue Subbot, access to a kitchen for their own experimental business.
learned a lesson during that recession, and it has held true during each period of economic decline since then: A chocolate truffle is an "inexpensive luxury" that consumers feel they deserve and can afford.
"(Euphoria) actually took off pretty fast," he