Boston, MA - December 1, 2006 - The Business Marketing Association of Boston
(BMA) is excited to announce the addition of Blake Coyle
to its Board of Advisors.
"The addition of Blake to our Board strengthens our nationally-acclaimed organization and will assist us in delivering the best content and activities for our members" said Michael Lewis, President of the Boston BMA.
Blake Coyle oversees the Business and Industrial Markets Sales and Operations Group for Google's Eastern Region.
consults the business-to-business marketing community on how to connect with their target audiences across the web and around the globe.
Prior to Google, she worked for HookMedia, which was later acquired by MPG Media Contacts, a division of Havas Advertising, where she spearheaded business-to-business online strategies and media plan execution and optimization.
In this capacity, Blake
consulted businesses on early Web-based ROI models and marketing performance measurement initiatives.
Since joining Google, she has focused her efforts on building out strategic advertising relationships within the B2B segment as well as developing Google's regional presence in the Northeast.
Blake is a graduate of University of Oregon and started her marketing career in Stockholm, Sweden where she spent 5 years.
is on the cutting-edge of B2B marketing" said Michael Lewis, "and we will leverage her expertise in our innovative programs."