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This profile was last updated on 7/23/14  and contains information from public web pages and contributions from the ZoomInfo community.

Marketing Partner and Chief Marke...

Phone: (650) ***-****  HQ Phone
Email: s***@***.com
Sequoia Capital
3000 Sand Hill Road 4 250
Menlo Park , California 94025
United States

Company Description: Sequoia Capital provides venture capital funding to founders of startups who want to turn business ideas into enduring companies. As the "Entrepreneurs Behind the...   more
Background

Employment History

Board Memberships and Affiliations

  • Founder
    Hands on San Francisco

Education

  • MBA , public management
    Stanford University
  • bachelor's degree , history
20 Total References
Web References
CMO CIO Alignment Imperative
www.cmocioalign.org, 3 Dec 2011 [cached]
Blair Shane Chief Marketing Officer , California Academy of Sciences
read more California Academy of Sciences
Blair Shane Chief Marketing Officer , California Academy of Sciences Chief Marketing Officer
The Chief Marketing Officer of the California Academy of Sciences, Blair Shane strives to strengthen recognition and understanding of all that the Academy has to offer its diverse audiences. In order to attract and engage visitors of all ages, Shane pursues marketing initiatives, partnerships and campaigns that highlight the Academy's offerings in new and compelling ways. Drawing upon the Academy's green credentials, scientific expertise, and one-of-a-kind exhibits, she aims to inspire curiosity about science and the future of the natural world among all who encounter the institution. In preparation for the Academy's reopening in September 2008, Shane crafted and executed a successful marketing plan to introduce the new Academy to the world. Those coordinated efforts resulted in the launch of a new brand identity, a new website, the Academy's first advertising campaign, more than 1,000 news stories around the world, and attendance figures that far exceed expectations. Prior to joining the Academy in 2007, Shane served as the Vice President for Marketing Planning and Integration at Charles Schwab & Co. There, she provided strategic marketing guidance, managed communications, and led a large cross-functional team to achieve results for the consumer focused financial services brand. Prior to Schwab, she gained experience running lines of business at General Mills and Franklin Templeton Group. Shane earned her MBA from Stanford University, as well as a certificate in public management. At Johns Hopkins University, she received her bachelor's degree in history. Following her undergraduate work, she founded the non-profit "Hands on San Francisco" with the goal of motivating busy professionals to volunteer for community organizations in the Bay area. A multi-generation San Franciscan, Shane grew up at the Academy and is delighted to see that it continues to inspire curiosity and discovery in her own young children. As a member of the Academy's senior management team, she remains passionate about scientific education and is committed to help shape the Academy's future.
midosm | news
midosm.com, 25 Oct 2013 [cached]
Blair Shane, who previously ran marketing for the Stanford Graduate School of Business and the California Academy of Sciences, has joined Sequoia Capital as chief marketing officer. She replaces Mark Dempster, a 13-year veteran of Sequoia, who said he will be launching an independent advisory service for founders, having caught the entrepreneurial bug himself. Shane arrives at Sequoia at a time when venture capitalists are more concerned with their own images than ever - a mindset that's often attributed to the success of splashy new firm Andreessen Horowitz, led by its partner Margit Wennmachers.
Intriguing when VCs start marketing... RT ...
christineperkett.com, 1 Jan 2008 [cached]
Intriguing when VCs start marketing... RT @ allthingsd: Sequoia Capital hires Blair Shane as CMO -by @LizGannes dthin.gs/1aoYRYa13 hours ago The return of paid media RT @ CMO_Council: 88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets ow.ly/q9uUx14 hours ago
Last month Sequoia hired ...
www.altassets.net [cached]
Last month Sequoia hired Blair Shane as the firm's chief marketing officer to replace Mark Dempster, who departed to set up his own independent advisory firm.
CMO COUNCIL :: Advisory Board
www.cmocouncil.org, 26 Sept 2010 [cached]
Blair R. Shane [IMG] CMO COUNCIL :: Advisory Board
...
Blair R. Shane
...
Blair R. Shane Chief Marketing Officer California Academy of Sciences
The Chief Marketing Officer of the California Academy of Sciences, Blair Shane strives to strengthen recognition and understanding of all that the Academy has to offer its diverse audiences. As the Academy embarks on an exciting new chapter, Shane is focused on finding compelling ways to tell the Academy story and attract enthusiastic and loyal visitors. Her charge is to communicate not only the Academy's unique role and its promising future, but also to share the institution's rich history.
Prior to joining the Academy in 2007, Shane served as the Vice President for Marketing Planning and Integration at Charles Schwab & Co. There, she provided strategic marketing guidance, managed communications, and led a large cross-functional team to achieve results for the consumer focused financial services brand. Prior to Schwab, she gained experience running lines of business at General Mills and Franklin Templeton Group.
Shane earned her MBA from Stanford University, as well as a certificate in public management. At Johns Hopkins University, she received her bachelor's degree in history. Following her undergraduate work, she founded the non-profit "Hands on San Francisco" with the goal of motivating busy professionals to volunteer for community organizations in the Bay area.
A multi-generation San Franciscan, Shane grew up at the Academy and is delighted to see that it continues to inspire curiosity and discovery in her own young children. As a member of the Academy's senior management team, she remains passionate about scientific education and is committed to help shape the Academy's future.
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