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This profile was last updated on 5/30/14  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Bjorn L. Hanson

Wrong Dr. Bjorn L. Hanson?

Divisional Dean

Preston Robert Tisch Center for Hospitality

Employment History

Board Memberships and Affiliations

  • Chair of the Advisory Board of Distinguished Industry Leaders
    Tisch Center for Hospitality


  • Ph.D.
    New York University
  • Ph.D
  • MBA
    Fordham University
  • bachelor
    Cornell University , School of Hotel Administration
  • Ph. D.
  • Ph.D. global industry leader
  • Ph.D. , global industry leader , PricewaterhouseCoopers Hospitality & Leisure Practice
  • Ph.D. , Global Industry Leader of PricewaterhouseCoopers Hospitality & Leisure Practice
188 Total References
Web References
Demand for upscale (think hotels like ..., 30 May 2014 [cached]
Demand for upscale (think hotels like the Courtyard by Marriott /quotes/zigman/23609459/delayed/quotes/nls/marMAR +1.55% ), upper-upscale (Westin /quotes/zigman/410958/delayed/quotes/nls/hotHOT +0.66% ) and luxury (Ritz-Carlton) hotel rooms will be up 5.5%, 3% and 6%, respectively, from 2013, according to research from Bjorn Hanson, divisional dean of the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University. And that's coming at a time when supply will increase by just 3.5% (for upscale) and about 1.25% (for upper-upscale and luxury). The result: "It is noticeably more challenging to find availability," says Hanson.
A significant portion of this increased demand is driven by business travelers, as higher-end hotel rooms are "disproportionately used by business travelers," says Hanson.
Another reason supply is constrained is due to simple economics: "It's possible to buy an existing hotel for less than the cost of building a new hotel," says Hanson - and with an existing hotel you're generating cash flow quickly, instead of having to wait for construction to be completed.
All this supply and demand pressure is - not surprisingly - pushing prices upwards. Room rates in upscale rooms will rise 4.5% this year to an average of $127 per night, upper-upscale rooms 5% to $170 per night and luxury hotels 5% to almost $310 per night, according to Hanson.
It is particularly important to book in advance these days, because travelers are booking hotels earlier than ever, says Hanson - likely thanks to the fact that inventory seems strained to them.
"The way to respond to less availability is flexibility," says Hanson. So, if you can't get a room in the hotel on say a Tuesday ask them about Wednesday as a large group like a convention may just happen to be leaving then, he says.
Although over 12 percent of demand ..., 4 Dec 2013 [cached]
Although over 12 percent of demand for hotel rooms in Manhattan is for extended-stay lodging, only 3 percent of the borough's supply of hotel rooms is in this category, said Bjorn Hanson, divisional dean of the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at New York University.
Silverstein had tried to make the hotel "work as rental apartments or condominiums, but the numbers didn't make sense."
He also said the greatest undersupply in extended-stay housing is for what he called "upper upscale" accommodations, which have higher development costs and higher rates than those of Hyatt Place, Residence Inn, Extended Stay America and others. "Silver Suites is targeted at upper upscale demand," Mr. Hanson said.
By Bjorn ..., 1 Jan 2014 [cached]
By Bjorn Hanson
Bjorn Hanson, Ph.D., is Clinical Professor at the Preston Robert Tisch Center for Hospitality and Tourism, NYU School of Professional Studies
Meeting Mentor Magazine, 1 Sept 2014 [cached]
For nearly two decades, Bjorn Hanson, Ph.D., was the architect of PricewaterhouseCoopers (PwC) Annual Lodging Industry Forecast, long considered the gold standard in the hospitality field. Now a professor at New York University's Tisch Center, his analysis remains a barometer for many in the hospitality industry.
While there are no surprises in his consensus outlook for 2010, Hanson sees a number of fundamentals that will challenge the industry for years to come. According to Smith Travel Research, one key lodging metric, Revenue Per Available Room (RevPAR) will decline only 4 to 5 percent next year. But that number comes on top of "The Perfect Storm" that saw a 17 percent drop in 2009.
"Historically," said Hanson, "we've seen numbers like this twice before. But never for a period this long."
He cautioned against reading too much into what he termed false positives. - Industry News - Audio Interview w/ Bjorn Hanson, Ph.D., PricewaterhouseCoopers leader of the Hospitality & Leisure Practice - Follow up to the PwC Study: 'Traveler Concerns Regarding Safety, Security and Inconvenience Outweigh Economic [cached]
Audio Interview w/ Bjorn Hanson, Ph.D., PricewaterhouseCoopers leader of the Hospitality & Leisure Practice - Follow up to the PwC Study: 'Traveler Concerns Regarding Safety, Security and Inconvenience Outweigh Economic Concerns.'
According to a recent PwC study, even as the dust settles in Iraq and domestic terror threats are on the decline, travelers are still very concerned about safety and security. Those issues are even more worrisome than the economy, which seems to be on the mend. PwC's Dr. Bjorn Hanson explains PwC's new study and answers related questions in this streaming audio interview from New York City.
Bjorn Hanson is the Global Hospitality Industry Managing Partner for PricewaterhouseCoopers. He is well known for his consulting and econometric and statistical research. He holds Certified Real Estate Counselor (CRE), Certified Fraud Examiner (CFE) and Food Service Consultants International (FSCI) professional designations.
Dr. Hanson is an author and frequent speaker who has been quoted in almost every major business periodical and industry journal including: Financial Times, Time, Newsweek, Forbes, Fortune, U.S. News & World Report, The Wall Street Journal (US, European and Asian editions), Barron's, and The New York Times and has appeared numerous times on CNN, CNNfn, CNBC, FOXfn, WCBS, PBS and other television and radio systems. He has served as International President of the Cornell Society of Hotelmen and was the Cornell Hotelie of the Year in 1994. He has served as a Visiting Assistant Professor at Cornell and in addition to having been an adjunct faculty member at NYU for 16 years, he is the Chair of the Executive Board for New York University's Center for Hospitality, Tourism and Sports Management and The Center for Hospitality Research Advisory Board. Dr. Hanson holds a bachelor's from Cornell University, School of Hotel Administration, an MBA from Fordham University, and a Ph.D. from New York University.
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