William N. Zabit, CEO of Z&A, has been named president and chief operating officer of X-ceed, and will join its board of directors.
helps organizations solve problems and capitalize on opportunities through smart communication planning and creative communication solutions," Zabit
"We've been courted for acquisition by household names in advertising, public relations, consulting and interactive communication.We chose to join X-ceed
because this organization offers by far the most exciting opportunity to help build a worldwide, integrated interactive communication firm.Others are talking about it.X-ceed
now has the unique combination of talent to make it real," Zabit
In describing Z&A
's approach to integrated communication, Zabit
said, "The problem today is that too many messengers represent the same organization in very different ways.Advertising, marketing, human resources, shareholder relations, corporate communications and public relations all too often have their own separate agendas and messages.In other words, there is no strategic consensus on communication.That's where Z&A
brings its clients a unique advantage." Z&A
has won more than 150 awards for communications excellence, including two Emmy nominations.And the company's financial performance is also worthy of top recognition.
will help lead our company into a new era of understanding client communication needs and supplying the most creative and effective solutions to meet them."
We want to be at every intersection where our clients meet their internal and external customers," said Zabit
."We help change behavior through communication, and have a highly successful track record and a unique approach.With X-ceed
, we will now bring powerful interactive communication tools to a whole new range of communication opportunities."