Featured on the panel were Irwin Gotlieb, Global Chairman of GroupM, Bill Wise, CEO of Mediaocean, Scott Ferber, Chairman & CEO of Videology, and Debra OConnell, President of ABC National Television Sales.
Bill Wise, CEO of Mediaocean, led a discussion with Scott Ferber, chairman and CEO of Videology, Irwin Gotlieb, global chairman of GroupM, and Debra Oconnell, president of ABC national television sales.
At CES 2015, our CEO Bill Wise spoke with Beet.TV about TV & video convergence after our panel on Reaching the Next Gen Consumer on TV and Video, featuring GroupM, ABC, and Videology.
When asked "Are TV and video really converging?", Bill
responded that they haven't yet, as TV and video are purchased in two very different ways.
does predict however, that we will potentially see changes happening next summer, and that convergence isn't far away.
Check out his
interview from CES today to hear more.
Read more about TV & Video Ad Buying Will Converge, But That Isn't Happening Yet
Bill Wise's Interview With Starcom MediaVest Group
sat down with Starcom MediaVest Group
at Festival of Media in Rome to answer some questions about the future of ad tech, Mediaocean's approach to working with agencies, and more.
Read more about Bill Wise's
Interview With Starcom MediaVest Group
Bill Wise at the IAB ALM: the future of traditional and digital tech
was interviewed at the IAB Annual
Leadership Meeting last week and spoke about digital premium buying and the future of digital.
interview here and find out more about where digital is going.
Read more about Bill Wise
at the IAB ALM: the future of traditional and digital tech
Congrats to Bill Wise, Ernst & Young New York Entrepreneur of the Year in Technology!
Of everyone in the region, Bill was selected as the technology leader who most represents the entrepreneurial spirit that will lead business, and the global economy, forward.
Read more about Congrats to Bill Wise
, Ernst & Young New York Entrepreneur of the Year in Technology!