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Vice President & General Manager, Display Platforms
Bill Wise is the GM of Right Media and Vice President of Yahoo's Display Ad Platforms, which includes APT from Yahoo! and Right Media.
is responsible for platform sales, account management and professional services to advertisers, publishers, differentiated networks, data providers, ad agencies and demand-side platforms.
Prior to Yahoo!'s acquisition of Right Media, Bill was President of Right Media.
Before joining Right Media, Bill was CEO of Did-it, the largest independent search marketing firm, from 2005 to 2007 and held numerous executive positions at DoubleClick and Ask.com, (now IAC Advertising).
In addition, Bill sat on the Board of Directors of contextual-based marketing firm ContextWeb from 2004 to 2007, and is currently on the board of Wealth Media Group, a media firm focused on reaching the affluent market.
He also was on the Client Advisory Board for Microsoft Digital Advertising Solutions, the Search Engine Marketing Council Board for Google, and was a board member for the DMA Interactive Marketing Advisory Board.
Vice President & General Manager,