isn't interested in transporting typical products such as pizza and flowers in his
emerging delivery business.
In fact, his
delivery business doesn't even pass along an actual object to consumers."We deliver advertising messages," he
, Get the latest business news on the go!Brought to you by Cingular Stanley is the owner of Admobile of The Bluegrass, a Lexington-based company that provides advertising on the sides of mobile trucks using rotary/tri-vision billboards.
In May, his
trucks started carrying advertising for various clients around Lexington, and July 5 Stanley
expanded into Louisville.
"This is a dream that I'm trying to fulfill," he
said of his
company, which is an affiliate of Fairhope, Ala.-based Admobile Inc.
"A lot of prayer and thought went into this."
Already one of Stanley's
two 10,000- to 12,000-pound Isuzu trucks can been seen driving on high-traffic routes he
has mapped out along roads such as Hurstbourne Parkway, Shelbyville, Taylorsville and Bardstown roads and a number of downtown streets.
The trucks "don't just drive around" aimlessly, he
said, adding that his
trucks are on their routes 12 hours a day, Monday through Friday from 6:30 a.m. to 6:30 p.m.
Messages displayed thousands of times
What these trucks do is constantly send advertisers' messages to people traveling the routes, said Stanley
, who spent 27 years in television sales and management, with the bulk at TV stations in Louisville and Lexington.
Generally, a client can purchase a panel on a truck for a minimum of six weeks.
Each side of the truck has a panel that can rotate to display three images, so a total of 12 images could be shown using one truck. Stanley
said that on any given day an ad is displayed more than 1,500 times at eight-second intervals each rotation.
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