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This profile was last updated on 7/4/15  and contains information from public web pages and contributions from the ZoomInfo community.


Phone: (269) ***-****  
Email: b***@***.org
WJ Schroer Company
Two West Michigan Avenue
Battle Creek , Michigan 49017
United States

Company Description: We are a marketing consulting and research firm providing marketing, research, training and space planning services to Libraries and other non-profit organizations....   more

Employment History

Board Memberships and Affiliations


  • MBA
    Western Michigan University
  • B.A.
    University of Wyoming
71 Total References
Web References
Associates - WJ Schroer Company | Integrated Social Marketing Solutions Since 1987..., 4 July 2015 [cached]
Bill Schroer has an extensive corporate marketing background with Consolidated Foods, Stokely-Van Camp, Jeno's Inc.and the Kellogg Company. He consults for a range of private and public sector groups.
He provides business strategy planning, organizational development planning, communications strategy and design, new business development and other management consultation.
Bill translates critical strategy questions into conceptual design and structure of quantitative survey questionnaires, is an experienced focus group moderator and develops unique research approaches to marketing and communications challenges. His background in communications theory and marketing provides a unique perspective for the value-added emphasis and relevance of research projects conducted for clients at WJSchroer Co.
Bill has a B.A. from the University of Wyoming, and a MBA from Western Michigan University. He has served with the U.S. Army as an instructor at West Point, and attained the rank of Major within the Army Special Forces Reserve. He has participated in Central American, and European operations.
Bill was named Marketer of the Year in 1999 by the West Michigan Chapter of the American Marketing Association.
New2, 6 Feb 2009 [cached]
"Marketing Michigan's Public Schools: Taking the Offensive" - Bill Schroer, CEO, WJ Schroer Company - Marketing and Research
Principals' Bill of Rights. The Governor noted that a primary impediment to improving public schools can be poor leadership at the building level. " Let's sever the legal and administrative chains that bind all principals to their desks. Let's empower them to hire and fire building staff, lead building level curriculum improvements and establish incentives to reward high staff performance ," he recommended.
"The work that's been done overall ... [cached]
"The work that's been done overall is a nice addition to the downtown and makes downtown look fresh and atractive," said William Schroer, owner of W.J. Schroer Co. at 2 W. Michigan Ave. "A lot of this infrastructure work needed to be done anyway."
"Regarding the closure, there's no question that that hurt some folks, and that's regrettable," Schroer said.
By Bill Schroer, AANR ..., 27 Feb 2015 [cached]
By Bill Schroer, AANR Executive Director-AANR
As AANR Executive Director Bill Schroer noted last month in his article, "Searching for Tolerance," reprinted from the Battle Creek Enquirer, nudists are subject to scorn from "people willing to think the worst of you without knowing anything about you or naturism…" Chances are pretty good, therefore, that you, too, as a nudist, know something about being on the receiving end of snap judgments or prejudice.
AANR Welcomes New Executive ..., 17 July 2014 [cached]
AANR Welcomes New Executive Director Bill Schroer
Bill Schroer's background includes 15 years of strategy/marketing/research with corporations including the Kellogg Company. He started the WJSchroer Co. in 1987, providing research and consulting for nonprofit and public sector organizations. The WJSchroer Co. is headquartered at Two West Michigan, a commercial office building in Battle Creek owned and managed (since 1993) by Bill.
Bill is no stranger to clothes-free activities. He is a long time naturist and advocate for nudism/naturism, naturist resorts, acceptance of naturism on public lands and support for the right to be nude in one's home and on private property. He served for five years as a member of the Naturist Action Committee (advocacy arm of The Naturist Society), is co-creator of the Sharing Your Naturism "Coming Out" project for AANR and writes a weekly column for his hometown newspaper where he often addresses the issue of naturism, body acceptance and naturist rights. He has also written articles on naturism travel for "N" magazine. He has initiated and continues "Clothing Optional Dinners" in his home on an almost weekly basis where non-naturists mingle with naturists for the purpose of better understanding of naturism while providing a comfortable environment for those interested in experiencing naturism on a small but meaningful scale.
Bill is also active in local community activities. He is former Board Chair of the Leila Arboretum Society, served on the Humane Society SCM board and currently serves as the Chair of the Downtown Partnership Advisory of Battle Creek.
Bill has a B.A. from the University of Wyoming and MBA from Western Michigan University. Bill served in the military as a Special Forces team leader, as an instructor at West Point and retired with the rank of Major from the Reserve Forces.
Bill has received numerous marketing and research awards over the past 25 years. He was named Marketer of the Year in 1999 by the West Michigan Chapter of the American Marketing Association
Bill also writes an Op-Ed column for the Battle Creek Enquirer. Read his latest column about his thoughts on nudism/naturism, working for AANR, and pursuing one's dream.
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