No Photo Available

Last Update


This profile was last updated on .

Is this you? Claim your profile.

Wrong William Schroer?

Mr. William J. Schroer

Direct Phone: (269) ***-****       

Email: b***@***.org

Get ZoomInfo Grow

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

WJ Schroer Company

Two West Michigan Avenue

Battle Creek, Michigan 49017

United States

Company Description

The WJSchroer Company is a change agent working to assist corporations, communities, school districts and other organizations change behavior through changes in attitudes, belief systems and values. While we offer many of the services you may find in ot ... more

Find other employees at this company (3)

Background Information

Employment History


AANR-Florida Region

Part of the Corporate Marketing Teams

Kellogg Company

Executive Director

American Association for Nude Recreation Inc


Battle Creek Unlimited Inc

Group Brand Manager and New Product Director


Senior Product Manager and New Product Director

Stokely-Van Camp Inc

Team Leader

U.S. Army Special Forces

New Products Manager

Morton Frozen Food


U.S. Military Academy


Board Member
Naturist Action Committee Inc

Board Member, Board Member
Kath Rooney

Northville District Library

Board Member
Japan America Society of West Michigan

Board Member

Board Member
elsevier science

Naturist Society LLC



University of Wyoming


Western Michigan University

Web References (83 Total References)

William J Schroer ... [cached]

William J Schroer Principal Services

William J Schroer Principal
William J Schroer Principal
"We are a small, highly flexible team with quick response capability, sophisticated knowlege and extensive experience in marketing, communications, research, and planning."
Bill Schroer has an extensive corporate marketing background with Consolidated Foods, Stokely-Van Camp, Jeno's Inc.and the Kellogg Company. He consults for a range of private and public sector groups.
He provides business strategy planning, organizational development planning, communications strategy and design, new business development and other management consultation.
Bill translates critical strategy questions into conceptual design and structure of quantitative survey questionnaires, is an experienced focus group moderator and develops unique research approaches to marketing and communications challenges. His background in communications theory and marketing provides a unique perspective for the value-added emphasis and relevance of research projects conducted for clients at WJSchroer Co.
Bill has a B.A. from the University of Wyoming, and a MBA from Western Michigan University. He has served with the U.S. Army as an instructor at West Point, and attained the rank of Major within the Army Special Forces Reserve. He has participated in Central American, and European operations.

NDL Board of Trustees Minutes - 1/28/2010 [cached]

Also attending: William Schroer of WJSchroer Co.

1.2 Approval of the Agenda: Julie Herrin requested that William Schroer's presentation of the 2009 Community Survey results be moved to position #3 on the agenda as a courtesy to allow him an earlier departure time.
3. Following an introduction to the Board members, William Schroer presented findings from the Community Attitude, Awareness and Usage Survey conducted in November 2009 for the Library. This presentation compared the current results to answers gathered in 2004. Mr. Schroer will provide a complete written report on the Survey findings, which Julie will share with the Board Members and which will be used to update the Library's Strategic Plan.

Japan America Society of West Michigan - JASWM Board [cached]

Bill Schroer,WJ Schroer Company

New2 [cached]

"Marketing Michigan's Public Schools: Taking the Offensive" - Bill Schroer, CEO, WJ Schroer Company - Marketing and Research

Principals' Bill of Rights. The Governor noted that a primary impediment to improving public schools can be poor leadership at the building level. " Let's sever the legal and administrative chains that bind all principals to their desks. Let's empower them to hire and fire building staff, lead building level curriculum improvements and establish incentives to reward high staff performance ," he recommended.

Using Consultants in a Library Environment...Newsletter - WJ Schroer Company [cached]

Bill Schroer will be the featured presenter at a full day seminar on Using Consultants in the Library environment!

This workshop will include not only Bill Schroer's presentation and discussion based on his 17 years of consulting with a broad array of libraries, public schools, colleges and other non-profit organizations but also include a panel of library leaders who along with Bill will be discussing their experiences with consultants. The Ann Arbor District Library is hosting this entertaining and informative workshop. This one-day seminar will be held on May 7, 2004.
Library directors, trustees and senior staff who work with consulting firms should consider attending. For more details please review the attached file (place the link here for the application) or contact Bill Schroer at

Similar Profiles

Other People with this Name

Other people with the name Schroer

Heather Schroer
Republic Services Inc

Kathy Schroer
Hudson County Community College

Damien Schroer
Snow Cap Enterprises Ltd

Kenny Schroer
Total Quality Logistics Inc

Michael Schroer
Matlock Electric Company

City Directory Icon

Browse ZoomInfo's Business Contact Directory by City

People Directory Icon

Browse ZoomInfo's
Business People Directory

Company Directory Icon

Browse ZoomInfo's
Advanced Company Directory