AANR Welcomes New Executive Director Bill Schroer
background includes 15 years of strategy/marketing/research with corporations including the Kellogg Company
He started the WJSchroer Co. in 1987, providing research and consulting for nonprofit and public sector organizations.
The WJSchroer Co.
is headquartered at Two West Michigan, a commercial office building in Battle Creek owned and managed (since 1993) by Bill
is no stranger to clothes-free activities.
He is a long time naturist and advocate for nudism/naturism, naturist resorts, acceptance of naturism on public lands and support for the right to be nude in one's home and on private property.
He served for five years as a member of the Naturist Action Committee (advocacy arm of The Naturist Society), is co-creator of the Sharing Your Naturism "Coming Out" project for AANR and writes a weekly column for his hometown newspaper where he often addresses the issue of naturism, body acceptance and naturist rights.
has also written articles on naturism travel for "N" magazine.
has initiated and continues "Clothing Optional Dinners" in his
home on an almost weekly basis where non-naturists mingle with naturists for the purpose of better understanding of naturism while providing a comfortable environment for those interested in experiencing naturism on a small but meaningful scale.
is also active in local community activities.
He is former Board Chair of the Leila Arboretum Society, served on the Humane Society SCM board and currently serves as the Chair of the Downtown Partnership Advisory of Battle Creek.
Bill has a B.A. from the University of Wyoming and MBA from Western Michigan University.
Bill served in the military as a Special Forces team leader, as an instructor at West Point and retired with the rank of Major from the Reserve Forces.
has received numerous marketing and research awards over the past 25 years.
was named Marketer of the Year in 1999 by the West Michigan Chapter of the American Marketing Association
also writes an Op-Ed column for the Battle Creek
Read his latest column about his thoughts on nudism/naturism, working for AANR, and pursuing one's dream.