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This profile was last updated on 7/4/15  and contains information from public web pages and contributions from the ZoomInfo community.


Phone: (269) ***-****  
Email: b***@***.org
WJ Schroer Company
Two West Michigan Avenue
Battle Creek , Michigan 49017
United States

Company Description: We are a marketing consulting and research firm providing marketing, research, training and space planning services to Libraries and other non-profit organizations....   more

Employment History

Board Memberships and Affiliations


  • MBA
    Western Michigan University
  • B.A.
    University of Wyoming
74 Total References
Web References
Associates - WJ Schroer Company | Integrated Social Marketing Solutions Since 1987..., 4 July 2015 [cached]
Bill Schroer has an extensive corporate marketing background with Consolidated Foods, Stokely-Van Camp, Jeno's Inc.and the Kellogg Company. He consults for a range of private and public sector groups.
He provides business strategy planning, organizational development planning, communications strategy and design, new business development and other management consultation.
Bill translates critical strategy questions into conceptual design and structure of quantitative survey questionnaires, is an experienced focus group moderator and develops unique research approaches to marketing and communications challenges. His background in communications theory and marketing provides a unique perspective for the value-added emphasis and relevance of research projects conducted for clients at WJSchroer Co.
Bill has a B.A. from the University of Wyoming, and a MBA from Western Michigan University. He has served with the U.S. Army as an instructor at West Point, and attained the rank of Major within the Army Special Forces Reserve. He has participated in Central American, and European operations.
Bill was named Marketer of the Year in 1999 by the West Michigan Chapter of the American Marketing Association.
New2, 6 Feb 2009 [cached]
"Marketing Michigan's Public Schools: Taking the Offensive" - Bill Schroer, CEO, WJ Schroer Company - Marketing and Research
Principals' Bill of Rights. The Governor noted that a primary impediment to improving public schools can be poor leadership at the building level. " Let's sever the legal and administrative chains that bind all principals to their desks. Let's empower them to hire and fire building staff, lead building level curriculum improvements and establish incentives to reward high staff performance ," he recommended.
"The work that's been done overall ... [cached]
"The work that's been done overall is a nice addition to the downtown and makes downtown look fresh and atractive," said William Schroer, owner of W.J. Schroer Co. at 2 W. Michigan Ave. "A lot of this infrastructure work needed to be done anyway."
"Regarding the closure, there's no question that that hurt some folks, and that's regrettable," Schroer said.
MI Sleeping Bear 05-22-08, 3 Sept 2015 [cached]
Naturist Action Committee board member Bill Schroer will be in attendance at the meeting on Tuesday, June 3, in Honor, Michigan. NAC Area Represntative Mart Groesser will be at the meeting on Wednesday, June 4, in Traverse City, Michigan. Join Bill or Mart - or choose the remaining meeting.
Bill Schroer Kath Rooney
Board Member Bill Schroer - Board Member Kath Rooney - Online Rep.
Board Members, 29 Sept 2011 [cached]
Bill Schroer Battle Creek, MI Treasurer
Bill is a marketing specialist and former military instructor who joined the NAC board in 2005.
Owner of his own business, BIll is a fitness aficianado and avid proponent of nude gardening.
Areas: District of Columbia, Indiana, Illinois, Iowa, Michigan, Minnesota, Virginia.
SEND E-MAIL to Bill Schroer TELEPHONE (269) 969-0899
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