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Wrong William Schroer?

Mr. William J. Schroer

Direct Phone: (269) ***-****       

Email: b***@***.org

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WJ Schroer Company

Two West Michigan Avenue

Battle Creek, Michigan 49017

United States

Company Description

We are a marketing consulting and research firm providing marketing, research, training and space planning services to Libraries and other non-profit organizations. Since 1987 the WJSchroer Company has been a pioneer in the field of social marketing. That ... more

Find other employees at this company (3)

Background Information

Employment History

Executive Director

American Association for Nude Recreation Inc

Chair of the Downtown Partnership Advisory

Battle Creek Unlimited Inc

Group Brand Manager

Kellogg Company

Group Brand Manager and New Product Director


Senior Product Manager and New Product Director

Stokely-Van Camp Inc

Team Leader

U.S. Army Special Forces

New Products Manager

Morton Frozen Foods


U.S. Military Academy


Northville District Library

Action Committee Board Member
Naturist Education Foundation

Naturist Society LLC

Board Member

Board Member
Japan America Society of West Michigan

Naturist Action Committee Inc

Board Member



University of Wyoming


Western Michigan University

Web References (133 Total References)

Using Consultants in a Library Environment...Newsletter - WJ Schroer Company [cached]

Bill Schroer will be the featured presenter at a full day seminar on Using Consultants in the Library environment!

This workshop will include not only Bill Schroer's presentation and discussion based on his 17 years of consulting with a broad array of libraries, public schools, colleges and other non-profit organizations but also include a panel of library leaders who along with Bill will be discussing their experiences with consultants. The Ann Arbor District Library is hosting this entertaining and informative workshop. This one-day seminar will be held on May 7, 2004.
Library directors, trustees and senior staff who work with consulting firms should consider attending. For more details please review the attached file (place the link here for the application) or contact Bill Schroer at

Failure to Communicate...Newsletter - WJ Schroer Company [cached]

William J. Schroer

Associates - WJ Schroer Company | Integrated Social Marketing Solutions Since 1987... [cached]

Bill Schroer has an extensive corporate marketing background with Consolidated Foods, Stokely-Van Camp, Jeno's Inc.and the Kellogg Company. He consults for a range of private and public sector groups.

He provides business strategy planning, organizational development planning, communications strategy and design, new business development and other management consultation.
Bill translates critical strategy questions into conceptual design and structure of quantitative survey questionnaires, is an experienced focus group moderator and develops unique research approaches to marketing and communications challenges. His background in communications theory and marketing provides a unique perspective for the value-added emphasis and relevance of research projects conducted for clients at WJSchroer Co.
Bill has a B.A. from the University of Wyoming, and a MBA from Western Michigan University. He has served with the U.S. Army as an instructor at West Point, and attained the rank of Major within the Army Special Forces Reserve. He has participated in Central American, and European operations.
Bill was named Marketer of the Year in 1999 by the West Michigan Chapter of the American Marketing Association.

AANR Welcomes New Executive ... [cached]

AANR Welcomes New Executive Director Bill Schroer

Bill Schroer's background includes 15 years of strategy/marketing/research with corporations including the Kellogg Company. He started the WJSchroer Co. in 1987, providing research and consulting for nonprofit and public sector organizations. The WJSchroer Co. is headquartered at Two West Michigan, a commercial office building in Battle Creek owned and managed (since 1993) by Bill.
Bill is no stranger to clothes-free activities. He is a long time naturist and advocate for nudism/naturism, naturist resorts, acceptance of naturism on public lands and support for the right to be nude in one's home and on private property. He served for five years as a member of the Naturist Action Committee (advocacy arm of The Naturist Society), is co-creator of the Sharing Your Naturism "Coming Out" project for AANR and writes a weekly column for his hometown newspaper where he often addresses the issue of naturism, body acceptance and naturist rights. He has also written articles on naturism travel for "N" magazine. He has initiated and continues "Clothing Optional Dinners" in his home on an almost weekly basis where non-naturists mingle with naturists for the purpose of better understanding of naturism while providing a comfortable environment for those interested in experiencing naturism on a small but meaningful scale.
Bill is also active in local community activities. He is former Board Chair of the Leila Arboretum Society, served on the Humane Society SCM board and currently serves as the Chair of the Downtown Partnership Advisory of Battle Creek.
Bill has a B.A. from the University of Wyoming and MBA from Western Michigan University. Bill served in the military as a Special Forces team leader, as an instructor at West Point and retired with the rank of Major from the Reserve Forces.
Bill has received numerous marketing and research awards over the past 25 years. He was named Marketer of the Year in 1999 by the West Michigan Chapter of the American Marketing Association
Bill also writes an Op-Ed column for the Battle Creek Enquirer. Read his latest column about his thoughts on nudism/naturism, working for AANR, and pursuing one's dream.

Project Innovations » Redford Township District Library [cached]

On Monday, Bill Schroer, the firm's president presented his findings.

Mr. Schroer suggested implementing a Father-Son/Daughter reading program.

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