Need more? Try out  Advanced Search (20+ criteria)»


Last Update

This profile was last updated on 12/5/2016 and contains contributions from the  Zoominfo Community.

is this you? Claim your profile.

Wrong Bill Schmidt?

Bill Schmidt


Pegasus Marketing Group

Direct Phone: (865) ***-****direct phone


+ Get 10 Free Contacts a Month

Please agree to the terms and conditions.

I agree to the  Terms of Service and  Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.


  • 1.Download
    ZoomInfo Grow
    v sign
  • 2.Run Installation
  • 3.Check your inbox to
    Sign in to ZoomInfo Grow

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Pegasus Marketing Group

1025 W. Everett Road, Suite 5

Lake Forest, Illinois,60045

United States

Company Description

Pegasus marketing announces a professional stock car team Swan Racing has partnered with SMS Audio founded by entertainer and entrepeneur Curtis 50 Cent Jackson...more

Background Information

Employment History

Knoxville Track Club

Chief Executive Officer

Oakley Inc

Director of Instrumental Music

Central High School


National Scholastic Athletics Foundation

Board Member

Professional Baseball Athletic Trainers Society

Honorary Member



Business Education

University of Tennessee

Masters Degree

Business Education


Web References(46 Total References)

The National Scholastic Sports Foundation Board | National Scholastic Athletics Foundation [cached]

Bill Schmidt
Bill Schmidt photo An Olympic athlete, Olympic organizer, corporate executive, sports marketing pioneer and educator, Bill Schmidt grew up in western Pennsylvania, the son of a coal miner. Competing in high school sports at Canon-McMillan High School in Canonsburg, his path to college athletics was as a walk-on non scholarship athlete at the University of North Texas in Denton, Texas. He graduated with All American honors, a full scholarship and a degree in Business Administration. After being drafted into the US Army, he continued his javelin career winning a World Championship, setting a world record and winning the bronze medal at the Munich Olympics in 1972. He remains the last American to medal in the javelin in the Olympics in the last 59 years. His career in sports marketing began at the 1982 World's Fair in Knoxville, TN., where he was Director of Sports. He developed, packaged, managed and sold 23 sporting events over the 6 month run of the Fair. The Gatorade Sports Hall of Fame, at the Fair, was managed and developed by Schmidt. Later, he joined Gatorade at Stokely Van Camp in Indianapolis, IN., as Director of Sports Development. Having been recruited to join the Los Angeles Olympic Organizing Committee, Schmidt took a leave of absence to become Vice President of Sports at the LAOOC. There he managed: Track & Field, Boxing, Wrestling, Baseball, Judo, Modern Pentathlon, Weightlifting and Soccer. In addition he was responsible for all 63 training sites, equipment and writing the final report. After assisting in making the 1984 Los Angeles Olympics the most successful Olympics in history, he returned to Gatorade, now owned by the Quaker Oats Company located in Chicago. There he helped grow the Brand from $83 million to nearly $2 billion before his departure to become the CEO at Oakley. He currently is President of Pegasus Sports Marketing, where he works as a consultant to Fortune 500 companies who want to sell their products and services by leveraging sports. He's an adjunct professor at the University of Tennessee in Knoxville, where he earned his MS in Business Education. He's also a volunteer coach for the Tennessee track team and is an avid golfer, world traveler and a Harley Davidson motorcycle enthusiast. Bill Schmidt

Bill Schmidt
The parades grand marshals Friday will be Canonsburg High School alumnus Pat McCormick, Class of 1958, and Canon-McMillan High School alumni Bill Schmidt, Class of 1965; James Sulkowski, Class of 1969; and Dean Tornabene, Class of 1976. Schmidt, now president of a sports marketing firm that works with Fortune 500 companies, is most famous for winning a bronze medal in the javelin event at the 1972 Munich Olympics. Its a feat no American man achieved since. He previously worked as vice president of worldwide sports marketing for Gatorade, where he ultimately signed Michael Jordan, Mia Hamm and Peyton Manning as brand spokespeople. In addition to serving as president of Pegasus Sports Marketing, Schmidt also teaches at the University of Tennessee in Knoxville.

Javelin Legend, Bill Schmidt - Spearhead of ChicagoLand Throwers Challenge
The Games of Montreal, Los Angeles, Seoul, Barcelona, Atlanta, Sydney, Athens, Beijing and London have flown on by and Bill Schmidt remains a solitary figure on the American track and field stage. He took the bronze medal in the javelin back at Munich in 1972 and no Team USA spear-man has been invited to the Olympic podium in all those Games since. So the natural question: "How great an honor is it to hold this distinction for going-onto 41 years?" And Bill Schmidt, a team man all the way, one of the most dedicated supporters of the Olympic cause you will ever meet, will tell you that (a) he's not really thrilled with his status, and (b) he really feels awful that Team USA has endured a zero-for-nine Games medal blanking in the men's javelin department. "It is more than about time," he tells you. But "spear-head" - a most appropriate designation - of the Throwers Challenge is Bill Schmidt. At 65, the Knoxville, Tenn. resident is recognized as one of the nation's leading sports marketing executives, the career he began not long after his world-class throwing days ended. In both 1996 and 1998, he was named "one of the 100 most powerful people in sports" by The Sporting News. He's done it all in the world of sports marketing - Director of Sports at the 1982 Knoxville World's Fair; Director of Development for the Stokely Van Camp Co.; Vice President of Sports at the 1984 Los Angeles Olympic Games; Vice President of World Wide Sports Marketing for Quaker Oats' Gatorade Division; CEO of Oakley, Inc., all the way to his present role as President of the Knoxville-based Pegasus Sports Marketing. He's the man who signed Michael Jordan to a Gatorade endorsement contract, and he's worked an array of other major high-profile deals over the years. But he's never strayed too far from his track and field roots, either. Arranging the wherewithal to make the Chicagoland Throwers Challenge a reality is obviously right up Bill Schmidt's alley. For the young thowers it will be their "baptismal of fire. "Every athletes needs something like this," he tells you. "You'll never know how good you can be until you're forced to raise your sights, to compete against the best, and learn from the whole experience." Schmidt had many such "baptismal" moments in his own brilliant career. He'd been an excellent thrower - as well as standout football linebacker and baseball player - in his days (Class of 1965) at Canon McMillan High School in Canonsburg, Pa., south of Pittsburgh. Still, he chose throwing the javelin as his sport of choice for college and headed to North Texas State University without benefit of a scholarship. Schmidt took the silver medal as a senior in the 1970 NCAA Championships - back of "To win it was very special," said Schmidt. The real adventures came in Munich - the Games forever stained by the blood of the slain Israel team members, and marked by the mishaps endured by such American teammates as Eddie Hart and Rey Robinson (100), Jim Ryun (1500), Bob Seagren (pole vault) and George Woods (shot put.) Schmidt narrowly missed a disaster of his own. The other throwers had already had their formal warmups as Schmidt arrived. His first two throws of the qualifying round were sub-par stutter-stepping efforts. Needing an 80-meter throw for an automatic qualifier to the next day's final, the best he could manage was a 78-meter effort, which put him in seventh place. With his hopes of making the 12-man final sagging - an array of top throwers were set to compete in the second flight - he headed back to the Village, unsure of his next day's status, fearing the worst but still hoping for the best. Hours later, a teammate finally told him, "Bill, you made it into the final. "That night, the three of us got together," said Schmidt. "Luke, Sonsky and me. " At the same time, all those stars of the future need to know that a man named Bill Schmidt is helping them build futures that may, just may, match his own. All they have to do is work at it, and show the heart, the soul, the passion, that Bill Schmidt displayed every time he stepped onto a javelin runway. Javelin Legend, Bill Schmidt - Spearhead of ChicagoLand Throwers Challenge

News | Tombras Speaks at Marketing Summit | Tombras [cached]

Bill Schmidt, president of Pegasus Sports Marketing who signed Michael Jordan to be the face of Gatorade, said it was important to be prepared in a rapidly changing environment.

A Gettysvue member, Olympic javelin thrower and Pegasus Sports Marketing owner Bill Schmidt, encouraged Ewart, a former walk-on Vols football player, to seek more leadership responsibilities.
Bill preventing big tax hikes heads to Obama Published 12/17/2010 at 9:08 a.m.127 comments

Similar Profiles


Browse ZoomInfo's Business
Contact Directory by City


Browse ZoomInfo's
Business People Directory


Browse ZoomInfo's
Advanced Company Directory