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This profile was last updated on 6/19/15  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President of Sports Marketin...

Phone: (800) ***-****  HQ Phone
The Gatorade Company
P.O. Box 049003
Chicago , Illinois 60604
United States

Company Description: The Gatorade brand is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation's leading sports drink, Gatorade┬« Thirst Quencher, as...   more

Employment History

Board Memberships and Affiliations


  • MS , Business Education
    University of Tennessee
43 Total References
Web References
The History Of PBATS - PBATS, 19 June 2015 [cached]
Bill Scmidt, Gatorade's Vice President of Sports Marketing, was inducted as the first honorary member of PBATS due to his continued support of the Society
Bill Schmidts resume is ... [cached]
Bill Schmidts resume is impressive. Besides his work as vice president of world wide marketing for Gatorade, Bill was the director of sports at the 1982 Worlds Fair in Knoxville and was vice president of sports at the Los Angeles Olympics in 1984. He is an adjunct professor at the University of Tennessee and does work with the local CBS television affiliate in Knoxville. He recently launched a sports agency that represents 25 professional players.
The National Scholastic Sports Foundation Board | National Scholastic Athletics Foundation, 23 Oct 2013 [cached]
Bill Schmidt
Bill Schmidt photo
An Olympic athlete, Olympic organizer, corporate executive, sports marketing pioneer and educator, Bill Schmidt grew up in western Pennsylvania, the son of a coal miner. Competing in high school sports at Canon-McMillan High School in Canonsburg, his path to college athletics was as a walk-on non scholarship athlete at the University of North Texas in Denton, Texas. He graduated with All American honors, a full scholarship and a degree in Business Administration.
After being drafted into the US Army, he continued his javelin career winning a World Championship, setting a world record and winning the bronze medal at the Munich Olympics in 1972. He remains the last American to medal in the javelin in the Olympics in the last 59 years.
His career in sports marketing began at the 1982 World's Fair in Knoxville, TN., where he was Director of Sports. He developed, packaged, managed and sold 23 sporting events over the 6 month run of the Fair. The Gatorade Sports Hall of Fame, at the Fair, was managed and developed by Schmidt. Later, he joined Gatorade at Stokely Van Camp in Indianapolis, IN., as Director of Sports Development.
Having been recruited to join the Los Angeles Olympic Organizing Committee, Schmidt took a leave of absence to become Vice President of Sports at the LAOOC. There he managed: Track & Field, Boxing, Wrestling, Baseball, Judo, Modern Pentathlon, Weightlifting and Soccer. In addition he was responsible for all 63 training sites, equipment and writing the final report. After assisting in making the 1984 Los Angeles Olympics the most successful Olympics in history, he returned to Gatorade, now owned by the Quaker Oats Company located in Chicago. There he helped grow the Brand from $83 million to nearly $2 billion before his departure to become the CEO at Oakley.
He currently is President of Pegasus Sports Marketing, where he works as a consultant to Fortune 500 companies who want to sell their products and services by leveraging sports. He's an adjunct professor at the University of Tennessee in Knoxville, where he earned his MS in Business Education. He's also a volunteer coach for the Tennessee track team and is an avid golfer, world traveler and a Harley Davidson motorcycle enthusiast.
Bill Schmidt
Knoxville Track Club - Bill Schmidt, 29 May 2015 [cached]
photo holder | Bill Schmidt Knoxville Track Club - Bill Schmidt
Knoxville Track Club
Bill Schmidt
Bill Schmidt enjoyed an All-America collegiate career as javelin thrower. In his senior year he won both the Texas and Drake Relays and finished second at the Kansas Relays. Schmidt won the Missouri Valley Conference title and as team captain, led the University of North Texas to the team title with a meet record in the javelin. Schmidt had a second place finish in the 1970 NCAA Track & Field Championships in Des Moines, Iowa and a second place at the USTFF Championships in Wichita, Kansas. His longest collegiate javelin throw recorded an awesome 280 ft 7 in.
To follow-up his collegiate career Schmidt won the 1971 World Military Championships in Turku, Finland, setting a new world military record in the javelin while representing the U.S. Army. Bill Schmidt then topped that win when he won the bronze medal in the 1972 Olympic javelin throw in Munich, Germany. Schmidt still remains the only male American to medal in the javelin event in the last 61 years.
University of Tennessee track coach Stan Huntsman brought Schmidt to Knoxville as an assistant track coach in 1973, where he became involved with and represented the Knoxville Track Club. Schmidt earned a Masters Degree from UT in Business Education in 1976. Schmidt later taught at Central High School in Knoxville, and coached boys and girls cross-country and track.
Schmidt won the USA National Championship in the javelin at UCLA in 1978 while representing the Knoxville Track Club and was named "Javelin Thrower of the Decade" (1970s) in the U.S. by Track and Field News. His career best was 283 ft 2 in.
From his ties to the University of Tennessee and the Knoxville Track Club, Schmidt went on to become a giant in his sports marketing profession. Schmidt was the Director of Sports for the 1982 World's Fair in Knoxville. Working with renowned sports writer Tom Siler, Schmidt organized and managed 23 sporting events during the Fair: including an NFL exhibition game, an NBA exhibition game, USA vs USSR in swimming, the US Track and Field (USATF) Championships, and a PGA event.
Stokely loaned Schmidt to Peter Ueberroth for the 1984 Olympic Games in Los Angeles.
Schmidt was Vice President of Sports at the games and helped the Los Angeles Games turn the largest profit in Olympic history: $225,000,000 dollars.
There Schmidt was instrumental in helping to develop the iconic "Be Like Mike" advertising campaign.
Schmidt went on to be CEO of Oakley, Inc., and presently has his own consulting firm, Pegasus Sports Marketing in Knoxville. He has also served as an Adjunct Professor in the Department of Exercise, Sport and Leisure Studies at the University of Tennessee.
While it's recorded that a couple KTC athletes have won several USTFF Senior National Track Championships, Schmidt is believed to be the only athlete to represent KTC and win an Open U.S. National Championship in 1978.
Schmidt was elected into the Greater Knoxville Sports Hall of Fame in 2013.
Mythos - v4.2, 14 Nov 1999 [cached]
Bill Schmidt and Ken Derr
Mr. William Schmidt (Univ of North Texas), 51, was named Chief Executive Officer of Oakley effective May 1999 after having served as a Director since October 1997.Prior to joining Oakley, Mr. Schmidt most recently served as the Vice President of Worldwide Sports Marketing for Gatorade and has been an Oakley director since October 1997.Mr. Schmidt joined the Quaker Oats Company in 1984 as Director of Sports Marketing for Gatorade and became Vice President of Sports Marketing for Gatorade in 1986, responsible for the development and implementation of sponsorship programs, including those for several professional and amateur sports organizations.Graphics and bio from
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