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Wrong Bill Schmidt?

Mr. Bill Schmidt

Vice President of Sports Marketing

The Gatorade Company

HQ Phone: (800) 884-2867

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The Gatorade Company

P.O. Box 049003

Chicago, Illinois 60604

United States

Company Description

About Gatorade: The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by a 50 year history of studying t ... more

Find other employees at this company (280)

Background Information

Employment History

Knoxville Track Club

Chief Executive Officer

Oakley Inc

Vice President Gatorade Worldwide Sports Mkt

The Quaker Oats Company


Board Member
National Scholastic Athletics Foundation

Honorary Member
Professional Baseball Athletic Trainers Society



Business Education

University of Tennessee

Masters Degree

Business Education


Web References (43 Total References)

The National Scholastic Sports Foundation Board | National Scholastic Athletics Foundation [cached]

Bill Schmidt

Bill Schmidt photo
An Olympic athlete, Olympic organizer, corporate executive, sports marketing pioneer and educator, Bill Schmidt grew up in western Pennsylvania, the son of a coal miner. Competing in high school sports at Canon-McMillan High School in Canonsburg, his path to college athletics was as a walk-on non scholarship athlete at the University of North Texas in Denton, Texas. He graduated with All American honors, a full scholarship and a degree in Business Administration.
After being drafted into the US Army, he continued his javelin career winning a World Championship, setting a world record and winning the bronze medal at the Munich Olympics in 1972. He remains the last American to medal in the javelin in the Olympics in the last 59 years.
His career in sports marketing began at the 1982 World's Fair in Knoxville, TN., where he was Director of Sports. He developed, packaged, managed and sold 23 sporting events over the 6 month run of the Fair. The Gatorade Sports Hall of Fame, at the Fair, was managed and developed by Schmidt. Later, he joined Gatorade at Stokely Van Camp in Indianapolis, IN., as Director of Sports Development.
Having been recruited to join the Los Angeles Olympic Organizing Committee, Schmidt took a leave of absence to become Vice President of Sports at the LAOOC. There he managed: Track & Field, Boxing, Wrestling, Baseball, Judo, Modern Pentathlon, Weightlifting and Soccer. In addition he was responsible for all 63 training sites, equipment and writing the final report. After assisting in making the 1984 Los Angeles Olympics the most successful Olympics in history, he returned to Gatorade, now owned by the Quaker Oats Company located in Chicago. There he helped grow the Brand from $83 million to nearly $2 billion before his departure to become the CEO at Oakley.
He currently is President of Pegasus Sports Marketing, where he works as a consultant to Fortune 500 companies who want to sell their products and services by leveraging sports. He's an adjunct professor at the University of Tennessee in Knoxville, where he earned his MS in Business Education. He's also a volunteer coach for the Tennessee track team and is an avid golfer, world traveler and a Harley Davidson motorcycle enthusiast.
Bill Schmidt

The History Of PBATS - PBATS [cached]

Bill Scmidt, Gatorade's Vice President of Sports Marketing, was inducted as the first honorary member of PBATS due to his continued support of the Society

Bill Schmidt, bronze medalist ... [cached]

Bill Schmidt, bronze medalist in the 1972 Olympics, was honored in Canonsburg with this marquee Saturday.

From that humble background, Schmidt propelled himself to become one of the most successful and recognizable names in the history of this small town.
On a bright, warm Saturday morning on Pike Street in Canonsburg, the town with which Schmidt never lost ties said thank you, again. Schmidt was honored with a marquee celebrating his winning a bronze medal in the javelin during the 1972 Olympic Games in Munich.
Forty years seems like a couple of eye blinks now, said Schmidt, whose business career surpassed his Olympics achievement. Canonsburg has always been a special place for me.
I remember the ticker-tape parade we had for Bill 40 years ago. We needed to recognize one of our native sons.
Schmidt, who has been a longtime contributor to the school district and community, presented a framed plaque that documented his achievement in the Olympic. He also said he will donate the bronze medal he received to the town, and it will be put on display in the borough confines. Bill has always been a supporter of Canonsburg, said Somsky.
Bill and Bob Schmidt, who both turn 64 Dec. 29, were the only two of the seven siblings to graduate from high school.
Bill Schmidt, who lives in Knoxville, Tenn., and has been a strong supporter of the University of Tennessee, was an executive at Gatorade and had the distinction of landing Michael Jordan as a client.
There has been a lot of divine intervention with us, said Bill.
This city has been great to me, Bill Schmidt said, and Ive been fortunate to have the chance to give something back.

Two years ago, we spoke with ... [cached]

Two years ago, we spoke with one of the nation's top sports marketing gurus - Bill Schmidt, former VP of Worldwide Marketing for Gatorade - about what it would take to create a playoff.

I talked to sports marketing expert ... [cached]

I talked to sports marketing expert Bill Schmidt about that very thing. Schmidt was the Vice President of Worldwide Sports Marketing for Gatorade in the heady days of Michael Jordan and the Gatorade post-game shower.

Schmidt was also the VP of Sports at the 1984 Olympics and the CEO for Oakley. In other words, this is a man who understands sports marketing from a billion dollar business perspective.
In his view, if Mike Slive and the SEC's top decision-makers are smart (and they usually are), they already have a team of forward-thinking people locked in a room right now.
"I'm not talking about a 'think tank,'" Schmidt said, "but something in that direction."
"Now that the economy has turned downward, keeping that money coming in is more important than ever," Schmidt said.
Here are just a few of the ideas that Schmidt and myself tossed around. Some may seem far-fetched. But 30 years ago, who would have believed that something called the internet would kill off newspapers?
"Far-fetched things do happen," Schmidt said. "Look at the BCS. Who would have thought the Rose Bowl, Pac-10 and Big Ten would ever get involved? But they are."
Oh, and as Schmidt pointed out, "Which league's commissioner dreamed up the BCS?"
"With the amount of money now coming into the league, don't be surprised to see Mike Slive take an even more active role in policing league schools," said Schmidt.
"With the money that the league has coming in right now, the SEC can't afford to have a school on major probation," Schmidt said. "Don't be surprised to see Slive start handing down his own penalties and scholarship reductions for league schools that repeatedly commit secondary violations."
Indeed, as I've written on this site previously, repeated secondary violations create a renegade image for the league's coaches and the conference in general. That might invite the NCAA to start snooping around... to see if there a bigger issues hidden beneath the surface.
"Slive doesn't want that to happen," Schmidt said.
2. Conference vs. Conference Series
It would take some work from a scheduling perspective, but according to Schmidt, "the idea of the best of the Big 12 or Pac-10 facing the best of the SEC would be appealing to the television networks."
"Game programs are always a money loser," says Schmidt.
Here's another one for you: "What about the LED boards that surround soccer fields," Schmidt asked.
"Sponsors logos are already allowed on teams' jerseys during bowl games," Schmidt said.
"It's about creating premium events with premium advertising and premium ticket prices," Schmidt said.

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