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Wrong Bill Schmidt?

Bill Schmidt

Chief Executive Officer

Oakley Inc

HQ Phone:  (949) 951-0991

Email: b***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Oakley Inc

1 Icon

Foothill Ranch, California,92610

United States

Company Description

Oakley is a worldwide leader in performance optics including premium sunglasses, goggles, and prescription eyewear.  Headquartered in Southern California, the company's optics brand portfolio includes Dragon, Fox Racing, Mosley Tribes, Oliver Peoples, and Paul... more

Find other employees at this company (4,265)

Background Information

Employment History

Owner

Pegasus Marketing Group


Affiliations

National Scholastic Athletics Foundation

Board Member


Professional Baseball Athletic Trainers Society

Honorary Member


Education

MS

Business Education

University of Tennessee


Masters Degree

Business Education

UT


Web References(44 Total References)


Knoxville Track Club - Bill Schmidt

ktc.org [cached]

Bill Schmidt
Bill Schmidt enjoyed an All-America collegiate career as javelin thrower. In his senior year he won both the Texas and Drake Relays and finished second at the Kansas Relays. Schmidt won the Missouri Valley Conference title and as team captain, led the University of North Texas to the team title with a meet record in the javelin. Schmidt had a second place finish in the 1970 NCAA Track & Field Championships in Des Moines, Iowa and a second place at the USTFF Championships in Wichita, Kansas. His longest collegiate javelin throw recorded an awesome 280 ft 7 in. To follow-up his collegiate career Schmidt won the 1971 World Military Championships in Turku, Finland, setting a new world military record in the javelin while representing the U.S. Army. Bill Schmidt then topped that win when he won the bronze medal in the 1972 Olympic javelin throw in Munich, Germany. Schmidt still remains the only male American to medal in the javelin event in the last 61 years. University of Tennessee track coach Stan Huntsman brought Schmidt to Knoxville as an assistant track coach in 1973, where he became involved with and represented the Knoxville Track Club. Schmidt earned a Masters Degree from UT in Business Education in 1976. Schmidt later taught at Central High School in Knoxville, and coached boys and girls cross-country and track. Schmidt won the USA National Championship in the javelin at UCLA in 1978 while representing the Knoxville Track Club and was named "Javelin Thrower of the Decade" (1970s) in the U.S. by Track and Field News. His career best was 283 ft 2 in. From his ties to the University of Tennessee and the Knoxville Track Club, Schmidt went on to become a giant in his sports marketing profession. Schmidt was the Director of Sports for the 1982 World's Fair in Knoxville. Working with renowned sports writer Tom Siler, Schmidt organized and managed 23 sporting events during the Fair: including an NFL exhibition game, an NBA exhibition game, USA vs USSR in swimming, the US Track and Field (USATF) Championships, and a PGA event. Stokely loaned Schmidt to Peter Ueberroth for the 1984 Olympic Games in Los Angeles. Schmidt was Vice President of Sports at the games and helped the Los Angeles Games turn the largest profit in Olympic history: $225,000,000 dollars. There Schmidt was instrumental in helping to develop the iconic "Be Like Mike" advertising campaign. Schmidt went on to be CEO of Oakley, Inc., and presently has his own consulting firm, Pegasus Sports Marketing in Knoxville. He has also served as an Adjunct Professor in the Department of Exercise, Sport and Leisure Studies at the University of Tennessee. While it's recorded that a couple KTC athletes have won several USTFF Senior National Track Championships, Schmidt is believed to be the only athlete to represent KTC and win an Open U.S. National Championship in 1978. Schmidt was elected into the Greater Knoxville Sports Hall of Fame in 2013.


Oakley, Inc. -- Company History

www.company-histories.com [cached]

There was also turmoil in the management ranks, as Oakley hired William D. Schmidt, a former Olympic javelin thrower and former Gatorade executive, as CEO in April, with Newcomb returning to the COO position.
In October, with the stock price down to around $6 per share and Wall Street pressing the company to drop the troubled shoe line, Schmidt left the company, having apparently sided with the Wall Street analysts.


Knoxville Track Club - Bill Schmidt

www.ktc.org [cached]

photo holder | Bill Schmidt
Knoxville Track Club - Bill Schmidt Knoxville Track Club Bill Schmidt Bill Schmidt enjoyed an All-America collegiate career as javelin thrower. In his senior year he won both the Texas and Drake Relays and finished second at the Kansas Relays. Schmidt won the Missouri Valley Conference title and as team captain, led the University of North Texas to the team title with a meet record in the javelin. Schmidt had a second place finish in the 1970 NCAA Track & Field Championships in Des Moines, Iowa and a second place at the USTFF Championships in Wichita, Kansas. His longest collegiate javelin throw recorded an awesome 280 ft 7 in. To follow-up his collegiate career Schmidt won the 1971 World Military Championships in Turku, Finland, setting a new world military record in the javelin while representing the U.S. Army. Bill Schmidt then topped that win when he won the bronze medal in the 1972 Olympic javelin throw in Munich, Germany. Schmidt still remains the only male American to medal in the javelin event in the last 61 years. University of Tennessee track coach Stan Huntsman brought Schmidt to Knoxville as an assistant track coach in 1973, where he became involved with and represented the Knoxville Track Club. Schmidt earned a Masters Degree from UT in Business Education in 1976. Schmidt later taught at Central High School in Knoxville, and coached boys and girls cross-country and track. Schmidt won the USA National Championship in the javelin at UCLA in 1978 while representing the Knoxville Track Club and was named "Javelin Thrower of the Decade" (1970s) in the U.S. by Track and Field News. His career best was 283 ft 2 in. From his ties to the University of Tennessee and the Knoxville Track Club, Schmidt went on to become a giant in his sports marketing profession. Schmidt was the Director of Sports for the 1982 World's Fair in Knoxville. Working with renowned sports writer Tom Siler, Schmidt organized and managed 23 sporting events during the Fair: including an NFL exhibition game, an NBA exhibition game, USA vs USSR in swimming, the US Track and Field (USATF) Championships, and a PGA event. Stokely loaned Schmidt to Peter Ueberroth for the 1984 Olympic Games in Los Angeles. Schmidt was Vice President of Sports at the games and helped the Los Angeles Games turn the largest profit in Olympic history: $225,000,000 dollars. There Schmidt was instrumental in helping to develop the iconic "Be Like Mike" advertising campaign. Schmidt went on to be CEO of Oakley, Inc., and presently has his own consulting firm, Pegasus Sports Marketing in Knoxville. He has also served as an Adjunct Professor in the Department of Exercise, Sport and Leisure Studies at the University of Tennessee. While it's recorded that a couple KTC athletes have won several USTFF Senior National Track Championships, Schmidt is believed to be the only athlete to represent KTC and win an Open U.S. National Championship in 1978. Schmidt was elected into the Greater Knoxville Sports Hall of Fame in 2013.


www.mrsec.com

I talked to sports marketing expert Bill Schmidt about that very thing.
Schmidt was the Vice President of Worldwide Sports Marketing for Gatorade in the heady days of Michael Jordan and the Gatorade post-game shower. Schmidt was also the VP of Sports at the 1984 Olympics and the CEO for Oakley. In other words, this is a man who understands sports marketing from a billion dollar business perspective. In his view, if Mike Slive and the SEC's top decision-makers are smart (and they usually are), they already have a team of forward-thinking people locked in a room right now. "I'm not talking about a 'think tank,'" Schmidt said, "but something in that direction." "Now that the economy has turned downward, keeping that money coming in is more important than ever," Schmidt said. Here are just a few of the ideas that Schmidt and myself tossed around. Some may seem far-fetched. But 30 years ago, who would have believed that something called the internet would kill off newspapers? "Far-fetched things do happen," Schmidt said. "Look at the BCS. Who would have thought the Rose Bowl, Pac-10 and Big Ten would ever get involved? But they are." Oh, and as Schmidt pointed out, "Which league's commissioner dreamed up the BCS?" "With the amount of money now coming into the league, don't be surprised to see Mike Slive take an even more active role in policing league schools," said Schmidt. "With the money that the league has coming in right now, the SEC can't afford to have a school on major probation," Schmidt said. "Don't be surprised to see Slive start handing down his own penalties and scholarship reductions for league schools that repeatedly commit secondary violations." Indeed, as I've written on this site previously, repeated secondary violations create a renegade image for the league's coaches and the conference in general. That might invite the NCAA to start snooping around... to see if there a bigger issues hidden beneath the surface. "Slive doesn't want that to happen," Schmidt said. 2. Conference vs. Conference Series It would take some work from a scheduling perspective, but according to Schmidt, "the idea of the best of the Big 12 or Pac-10 facing the best of the SEC would be appealing to the television networks." "Game programs are always a money loser," says Schmidt. Here's another one for you: "What about the LED boards that surround soccer fields," Schmidt asked. "Sponsors logos are already allowed on teams' jerseys during bowl games," Schmidt said. "It's about creating premium events with premium advertising and premium ticket prices," Schmidt said.


MGP & Associates PR - MGP in the News

www.mgppr.com [cached]

The conference began with the introduction of the guest speakers, which was conducted by Bill Schmidt, the conference's chief organizer and moderator.
Schmidt is the former Executive Vice President of Quaker Oats-Gatorade and CEO of Oakley, and is now the President of Pegasus Marketing. Partners in Sports would also like thank Bill Schmidt in particular for his contributions and involvement with Partners in Sports and The University of Tennessee Sport Management Department.


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