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Wrong Bill Schmidt?

Mr. Bill Schmidt

Vice President of Sports Marketing

The Gatorade Company

HQ Phone: (800) 884-2867

The Gatorade Company

617 West Main Street

Barrington, Illinois 60010

United States

Company Description

The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by 50 years of resear... more

Find other employees at this company (265)

Background Information

Employment History

Board Member

National Scholastic Athletics Foundation


Honorary Member
Professional Baseball Athletic Trainers Society


Business Education
University of Tennessee

Masters Degree
Business Education

Web References (68 Total References)

The History Of PBATS - PBATS

pbats.com [cached]

Bill Scmidt, Gatorade's Vice President of Sports Marketing, was inducted as the first honorary member of PBATS due to his continued support of the Society

The National Scholastic Sports Foundation Board | National Scholastic Athletics Foundation

www.nationalscholastic.org [cached]

Bill Schmidt

Bill Schmidt photo
An Olympic athlete, Olympic organizer, corporate executive, sports marketing pioneer and educator, Bill Schmidt grew up in western Pennsylvania, the son of a coal miner. Competing in high school sports at Canon-McMillan High School in Canonsburg, his path to college athletics was as a walk-on non scholarship athlete at the University of North Texas in Denton, Texas. He graduated with All American honors, a full scholarship and a degree in Business Administration.
After being drafted into the US Army, he continued his javelin career winning a World Championship, setting a world record and winning the bronze medal at the Munich Olympics in 1972. He remains the last American to medal in the javelin in the Olympics in the last 59 years.
His career in sports marketing began at the 1982 World's Fair in Knoxville, TN., where he was Director of Sports. He developed, packaged, managed and sold 23 sporting events over the 6 month run of the Fair. The Gatorade Sports Hall of Fame, at the Fair, was managed and developed by Schmidt. Later, he joined Gatorade at Stokely Van Camp in Indianapolis, IN., as Director of Sports Development.
Having been recruited to join the Los Angeles Olympic Organizing Committee, Schmidt took a leave of absence to become Vice President of Sports at the LAOOC. There he managed: Track & Field, Boxing, Wrestling, Baseball, Judo, Modern Pentathlon, Weightlifting and Soccer. In addition he was responsible for all 63 training sites, equipment and writing the final report. After assisting in making the 1984 Los Angeles Olympics the most successful Olympics in history, he returned to Gatorade, now owned by the Quaker Oats Company located in Chicago. There he helped grow the Brand from $83 million to nearly $2 billion before his departure to become the CEO at Oakley.
He currently is President of Pegasus Sports Marketing, where he works as a consultant to Fortune 500 companies who want to sell their products and services by leveraging sports. He's an adjunct professor at the University of Tennessee in Knoxville, where he earned his MS in Business Education. He's also a volunteer coach for the Tennessee track team and is an avid golfer, world traveler and a Harley Davidson motorcycle enthusiast.
Bill Schmidt

Bill Schmidt, bronze medalist ...

www.observer-reporter.com [cached]

Bill Schmidt, bronze medalist in the 1972 Olympics, was honored in Canonsburg with this marquee Saturday.

From that humble background, Schmidt propelled himself to become one of the most successful and recognizable names in the history of this small town.
On a bright, warm Saturday morning on Pike Street in Canonsburg, the town with which Schmidt never lost ties said thank you, again. Schmidt was honored with a marquee celebrating his winning a bronze medal in the javelin during the 1972 Olympic Games in Munich.
Forty years seems like a couple of eye blinks now, said Schmidt, whose business career surpassed his Olympics achievement. Canonsburg has always been a special place for me.
I remember the ticker-tape parade we had for Bill 40 years ago. We needed to recognize one of our native sons.
Schmidt, who has been a longtime contributor to the school district and community, presented a framed plaque that documented his achievement in the Olympic. He also said he will donate the bronze medal he received to the town, and it will be put on display in the borough confines. Bill has always been a supporter of Canonsburg, said Somsky.
Bill and Bob Schmidt, who both turn 64 Dec. 29, were the only two of the seven siblings to graduate from high school.
Bill Schmidt, who lives in Knoxville, Tenn., and has been a strong supporter of the University of Tennessee, was an executive at Gatorade and had the distinction of landing Michael Jordan as a client.
There has been a lot of divine intervention with us, said Bill.
This city has been great to me, Bill Schmidt said, and Ive been fortunate to have the chance to give something back.

Cynthia Walker Named Virginia High School Girls Volleyball Player of the Year

www.stmargaretschool.org [cached]

"Cynthia's accomplishments are a direct reflection upon and a credit to St. Margaret's athletic program," says Bill Schmidt, Vice President, Gatorade Worldwide.

Cynthia Walker Named Virginia High School Girls Volleyball Player of the Year

www.sms.org [cached]

"Cynthia's accomplishments are a direct reflection upon and a credit to St. Margaret's athletic program," says Bill Schmidt, Vice President, Gatorade Worldwide.

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