Bill Schmidt photo
An Olympic athlete, Olympic organizer, corporate executive, sports marketing pioneer and educator, Bill Schmidt
grew up in western Pennsylvania, the son of a coal miner.
Competing in high school sports at Canon-McMillan High School
in Canonsburg, his
path to college athletics was as a walk-on non scholarship athlete at the University of North Texas
in Denton, Texas.
graduated with All American honors, a full scholarship and a degree in Business Administration.
After being drafted into the US Army
javelin career winning a World Championship, setting a world record and winning the bronze medal at the Munich Olympics in 1972.
remains the last American to medal in the javelin in the Olympics in the last 59 years.
His career in sports marketing began at the 1982 World's Fair in Knoxville, TN., where he was Director of Sports.
developed, packaged, managed and sold 23 sporting events over the 6 month run of the Fair.
The Gatorade Sports
Hall of Fame, at the Fair, was managed and developed by Schmidt
Later, he joined Gatorade at Stokely Van Camp in Indianapolis, IN., as Director of Sports Development.
Having been recruited to join the Los Angeles Olympic Organizing Committee
took a leave of absence to become Vice President of Sports
at the LAOOC
managed: Track & Field, Boxing, Wrestling, Baseball, Judo, Modern Pentathlon, Weightlifting and Soccer.
In addition he
was responsible for all 63 training sites, equipment and writing the final report.
After assisting in making the 1984 Los Angeles Olympics the most successful Olympics in history, he
returned to Gatorade
, now owned by the Quaker Oats Company
located in Chicago.
There he helped grow the Brand from $83 million to nearly $2 billion before his departure to become the CEO at Oakley.
He currently is President of Pegasus Sports Marketing, where he works as a consultant to Fortune 500 companies who want to sell their products and services by leveraging sports.
He's an adjunct professor at the University of Tennessee in Knoxville, where he earned his MS in Business Education.
He's also a volunteer coach for the Tennessee track team and is an avid golfer, world traveler and a Harley Davidson motorcycle enthusiast.