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This profile was last updated on 7/2/14  and contains information from public web pages and contributions from the ZoomInfo community.


Local Address: Tennessee, United States
Pegasus Sports Marketing

Employment History

Board Memberships and Affiliations


  • MS , Business Education
    University of Tennessee
43 Total References
Web References
Bill ..., 2 July 2014 [cached]
Bill Schmidt
The parades grand marshals Friday will be Canonsburg High School alumnus Pat McCormick, Class of 1958, and Canon-McMillan High School alumni Bill Schmidt, Class of 1965; James Sulkowski, Class of 1969; and Dean Tornabene, Class of 1976.
Schmidt, now president of a sports marketing firm that works with Fortune 500 companies, is most famous for winning a bronze medal in the javelin event at the 1972 Munich Olympics.
Its a feat no American man achieved since.
He previously worked as vice president of worldwide sports marketing for Gatorade, where he ultimately signed Michael Jordan, Mia Hamm and Peyton Manning as brand spokespeople.
In addition to serving as president of Pegasus Sports Marketing, Schmidt also teaches at the University of Tennessee in Knoxville.
The National Scholastic Sports Foundation Board | National Scholastic Athletics Foundation, 23 Oct 2013 [cached]
Bill Schmidt
Bill Schmidt photo
An Olympic athlete, Olympic organizer, corporate executive, sports marketing pioneer and educator, Bill Schmidt grew up in western Pennsylvania, the son of a coal miner. Competing in high school sports at Canon-McMillan High School in Canonsburg, his path to college athletics was as a walk-on non scholarship athlete at the University of North Texas in Denton, Texas. He graduated with All American honors, a full scholarship and a degree in Business Administration.
After being drafted into the US Army, he continued his javelin career winning a World Championship, setting a world record and winning the bronze medal at the Munich Olympics in 1972. He remains the last American to medal in the javelin in the Olympics in the last 59 years.
His career in sports marketing began at the 1982 World's Fair in Knoxville, TN., where he was Director of Sports. He developed, packaged, managed and sold 23 sporting events over the 6 month run of the Fair. The Gatorade Sports Hall of Fame, at the Fair, was managed and developed by Schmidt. Later, he joined Gatorade at Stokely Van Camp in Indianapolis, IN., as Director of Sports Development.
Having been recruited to join the Los Angeles Olympic Organizing Committee, Schmidt took a leave of absence to become Vice President of Sports at the LAOOC. There he managed: Track & Field, Boxing, Wrestling, Baseball, Judo, Modern Pentathlon, Weightlifting and Soccer. In addition he was responsible for all 63 training sites, equipment and writing the final report. After assisting in making the 1984 Los Angeles Olympics the most successful Olympics in history, he returned to Gatorade, now owned by the Quaker Oats Company located in Chicago. There he helped grow the Brand from $83 million to nearly $2 billion before his departure to become the CEO at Oakley.
He currently is President of Pegasus Sports Marketing, where he works as a consultant to Fortune 500 companies who want to sell their products and services by leveraging sports. He's an adjunct professor at the University of Tennessee in Knoxville, where he earned his MS in Business Education. He's also a volunteer coach for the Tennessee track team and is an avid golfer, world traveler and a Harley Davidson motorcycle enthusiast.
Bill Schmidt
The History Of PBATS - PBATS, 26 July 2014 [cached]
Bill Scmidt, Gatorade's Vice President of Sports Marketing, was inducted as the first honorary member of PBATS due to his continued support of the Society
Bill Schmidts resume is ... [cached]
Bill Schmidts resume is impressive. Besides his work as vice president of world wide marketing for Gatorade, Bill was the director of sports at the 1982 Worlds Fair in Knoxville and was vice president of sports at the Los Angeles Olympics in 1984. He is an adjunct professor at the University of Tennessee and does work with the local CBS television affiliate in Knoxville. He recently launched a sports agency that represents 25 professional players.
MGP & Associates PR - MGP in the News, 26 Oct 2007 [cached]
The conference began with the introduction of the guest speakers, which was conducted by Bill Schmidt, the conference's chief organizer and moderator. Schmidt is the former Executive Vice President of Quaker Oats-Gatorade and CEO of Oakley, and is now the President of Pegasus Marketing.
Partners in Sports would also like thank Bill Schmidt in particular for his contributions and involvement with Partners in Sports and The University of Tennessee Sport Management Department.
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