Bill Royce Named Vice President of DaimlerChrysler Team at R. L. Polk & Co.Polk | News | BILL ROYCE NAMED VICE PRESIDENT OF DAIMLERCHRYSLER TEAM AT R. L. POLK & CO.
...BILL ROYCE NAMED VICE PRESIDENT OF DAIMLERCHRYSLER TEAM AT R. L. POLK & CO.SOUTHFIELD, Mich. - August 8, 2001 - Bill Royce has been named vice president of the DaimlerChrysler Team at R. L. Polk & Co.
new position, Royce
will oversee product development, product sales, promotion and support for all Polk initiatives supporting DaimlerChrysler
...Prior to his appointment, Royce was a product manager at Polk.He
was responsible for product development, promotion and support for Polk's Geographic Information Systems (GIS) products.Royce
also assisted in developing product strategy, pricing strategy and marketing plans for Polk's OEM group.
managed creative, programming, administrative and account teams and was charged with implementing marketing programs and maintaining account profitability. Royce
has 15 years of automotive industry experience that includes market analysis, customer satisfaction measurement and the development of comprehensive marketing programs.He has also managed sales teams, creative groups and IT staffs on comprehensive and complex projects. Royce earned a bachelor of science degree in computer science from the University of Dayton in Dayton, Ohio, and a master of arts degree in business administration from Wayne State University in Detroit.He is a member of the American Marketing Association, the Direct Marketing Association of Detroit, the University of Dayton Varsity Club and the Wayne State University Alumni Club.Royce
family reside in Bloomfield Hills, Mich.