Bill Predmore, Founder and CEO of POP, commented, "Madison Alley managed the process and effectively structured and negotiated the transaction.
Contact: Bill Predmore, Founder & CEO // (206) 224-0501 // firstname.lastname@example.org
Leading Independent Digital Agency Joins Forces with Media and Publishing Powerhouse
Seattle, WA - January 16, 2013 - POP
today announced that it has been acquired by Advance Publications Inc.
, parent company of Condé Nast
(owner of iconic brands such as Wired, Vogue, Vanity Fair
, The New Yorker and GQ).
POP was founded in 1996 by its current CEO, Bill Predmore.
"We are proud to join the Advance family and look forward to helping Advance as they continue their progress in the digital media space," said POP Founder and CEO Bill Predmore.
POP will continue to be led by its Founder and CEO, Bill Predmore, in conjunction with its current management team.
"For the past 16 years we have run the agency with a long-term perspective," commented Predmore