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This profile was last updated on 2/8/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Bill Livek

Wrong Bill Livek?

Vice Chairman and Chief Executive...

Local Address: Fort Lauderdale, Florida, United States
Rentrak Corporation
7700 Ne Ambassador Pl
Portland, Oregon 97220
United States

Company Description: Rentrak Corporation operates in two business segment: Pay-Per-Transaction (PPT) Division and Advanced Media and Information (AMI) Division, as well as the...   more

Employment History

187 Total References
Web References
Leadership Team: Senior Management | Rentrak, 8 Feb 2014 [cached]
BILL LIVEK Vice Chairman & CEO Bill Livek has been in the business of measuring consumer behavior for more than three decades. As Vice Chairman of the Board of Directors... Full Bio
..., 15 Jan 2014 [cached]
0001466605 LIVEK WILLIAM PAUL 7700 NE AMBASSADOR PLACE PORTLAND OR 97220 1 1 Chief Executive Officer
Bill Livek Vice ..., 7 Oct 2013 [cached]
Bill Livek Vice Chairman & CEO
Bill Livek
Bill Livek is the Vice Chairman of the Board of Directors and CEO at Rentrak. He oversees the day-to-day management of the company and is focused on growing Rentrak's TV, movie measurement and analytics business. Bill brings more than three decades of experience in the media measurement and consumer market research areas.
Before Rentrak, Bill served in a number of roles at Experian including as Co-President of Experian Research Services, where he collaborated with customers to design and launch Experian's Addressable TV Advertising Service, as well as help expand the company's presence in China and Brazil. Bill was also the Co-Chair/Co-Owner of Simmons Market Research Bureau, where he directed the growth and evolution of the company into a media-neutral, consumer-centric research and data business widely utilized by brands, advertising agencies and media companies. During his tenure at Simmons Market Research Bureau, Bill orchestrated the sale of the company to Experian.
Previously, Bill served as Co-Founder of Transactional Data Solutions (an LLC with MasterCard), and was a principal shareholder in Birch Research, growing the company to serve the top 50 TV markets and directing the integration of Birch into Scarborough Research, where he served as President and CEO. Earlier in his career, Bill served as Vice President of Sales/Marketing for Arbitron Radio.
Bill is a frequent presenter at industry conferences including Advertising Research Foundation (ARF), Cable Advertising Bureau (CAB), Cable & Telecommunications Association for Marketing (CTAM) and ESOMAR Worldwide Research Organization.
Leadership Team - Rentrak Corporation, 23 Dec 2012 [cached]
The Rentrak leadership team, under the direction of Rentrak CEO, Bill Livek, is comprised of founding Rentrak employees as well as long-time industry experts recruited to help guide the company in providing unparalleled information management to the advertising, media, entertainment and retail industries.
Bill Livek
Bill Livek Chief Executive Officer, Vice Chairman of the Board of Directors, Rentrak View Full Bio
Bill Livek Chief Executive Officer, Vice Chairman of the Board of Directors, Rentrak
Bill Livek
Mr. Livek has been Chief Executive Officer and a director of Rentrak since June 15, 2009. From December 2008 until June 2009, Mr. Livek was founder and Chief Executive Officer of Symmetrical Capital, an investment and consulting firm focused on the marketing/media measurement industry. From February 2007 until December 2008, he was Senior Vice President, Strategic Alliances and International Expansion, of Experian Information Solutions, Inc., a provider of information, analytical and marketing services worldwide, and was co-President of Experian's subsidiary Experian Research Services from October 2004 to February 2007. For more than 10 years prior to October 2004, Mr. Livek was President and co-founder of Symmetrical Resources Inc. (which owned Simmons Market Research, in addition to owning shares in other information companies). At Simmons Market Research Bureau, he directed the growth and evolution of the company into a media-neutral, consumer centric research and information business prior to its sale to Experian in 2004. Mr. Livek has an extensive background in media measurement, which also includes serving as President/CEO of Scarborough Research and Vice President of Sales and Marketing with the Arbitron Company.
Simmons Market Research: Press Release, 10 Mar 2006 [cached]
In 1993, Bill left VNU to join Simmons' current co-CEO, Bill Livek, in founding Symmetrical Resources serving as its chairman and CEO.
In 1998, Bill became chairman and co-CEO of Simmons Market Research Bureau when it was acquired by Symmetrical.Simmons Market Research Bureau was purchased by Experian in October of 2004.
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