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Mr. Bill Livek

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Background Information

Employment History


Chief Executive Officer

Rentrak Corporation


Experian plc

Co-Chair and Director

Simmons Market Research Bureau Inc


Transactional Data Solutions

Web References (200 Total References)

President Bill Livek, ... [cached]

President Bill Livek, formerly Rentrak CEO before the merger, will see his role continue to expand at comScore.

Collective [cached]

"Our relationship with Collective represents Rentrak's commitment to the TV and online markets," said Bill Livek, CEO, Rentrak.

"Our expanded alliance with ... [cached]

"Our expanded alliance with IRI will allow advertisers to effectively measure their ad campaigns, as well as instruct them on how to optimize their targeting to drive future revenue," said Bill Livek, chief executive officer and vice chairman, Rentrak.

"The endorsement by GroupM, we ... [cached]

"The endorsement by GroupM, we believe will significantly increase our local TV market share," said Rentrak CEO Bill Livek on the call.

Leadership Team: Senior Management | Rentrak [cached]


BILL LIVEK Vice Chairman & CEO Bill Livek has been in the business of measuring consumer behavior for more than three decades. As Vice Chairman of the Board of Directors... Full Bio
Bill Livek
Bill Livek has been in the business of measuring consumer behavior for more than three decades.
As Vice Chairman of the Board of Directors and Chief Executive Officer at Rentrak, his passion for understanding what the movie and TV industries need to run their businesses more efficiently and effectively spurs him to be a driving force for innovation in audience measurement.
Bill says his mission at Rentrak is to help invent the next generation products clients need to precisely measure movies and TV everywhere and help make client businesses more profitable.
"Rentrak's massive, passive measurement currencies make us unique," says Bill. "But it's what our customers do with our products that really creates value."
Bill draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events.
He has served as Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO. Prior to Rentrak, Bill served in a number of roles at Experian including as Co-President of Experian Research Services and as Vice President of Sales/Marketing for Arbitron (now owned by Nielsen).
When he's not busy overseeing the day-to-day management of the company or on the road growing Rentrak's movies and TV everywhere businesses, Bill loves riding his road bicycle about 100 miles a week. His idea of a great vacation is a scenic, weeklong bike trip.

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