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2015-12-04T00:00:00.000Z

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Wrong Bill Livek?

Mr. Bill Livek

Co-Chief Executive Officer

Simmons Market Research Bureau Inc

HQ Phone: (800) 551-6425

Simmons Market Research Bureau Inc

800 Fairway Dr Suite 295

Deerfield Beach, Florida 33441

United States

Company Description

Simmons is a research company that has been documenting the lives of American consumers for over 50 years. Founded in 1950 by Willard Simmons, the company has evolved into the leading authority on the American Consumer. Every year, tens of thousands of ... more

Find other employees at this company (2)

Background Information

Employment History

Vice Chairman and Chief Executive Officer
Rentrak Corporation

Chief Executive Officer
Blogspot

Vice Chairman and Chief Executive Officer
Caveland Home Movies

Co-President
Experian Ltd

Co-President Research Services
Experian Ltd

President and Co-Founder
Symmetrical Resources Inc.

Web References (199 Total References)


Eight of our current directors, David ...

www.sec.gov, $reference.date [cached]

Eight of our current directors, David Boylan, William E. Engel, Patricia Gottesman, William P. Livek, Anne MacDonald, Martin O'Connor II, Brent Rosenthal and Ralph Shaw, have been nominated by the board of directors to stand for re-election as directors.

...
The board of directors has determined that each of the nominees for director, other than Mr. Livek and Mr. Engel, is or will be an "independent director" under Rule 5605(a)(2) of the Nasdaq listing standards.
...
WILLIAM P. LIVEK (age 61). Mr. Livek has been Chief Executive Officer and a director of Rentrak since June 15, 2009. From December 2008 until June 2009, Mr. Livek was founder and Chief Executive Officer of Symmetrical Capital, an investment and consulting firm focused on the marketing/media measurement industry. From February 2007 until December 2008, he was Senior Vice President, Strategic Alliances and International Expansion, of Experian Information Solutions, Inc., a provider of information, analytical and marketing services worldwide, and was co-President of Experian's subsidiary Experian Research Services from October 2004 to February 2007. From 1992 until 1998, Mr. Livek was President and co-founder of Symmetrical Resources Inc., which acquired Simmons Market Research Bureau in 1998, in addition to owning shares in other information companies. From 1998, Mr. Livek also served as Co-Chairman/Co-Owner at Simmons Market Research Bureau, where he directed the growth and evolution of the company into a media-neutral, consumer centric research and information business prior to its sale to Experian in 2004. The board has nominated Mr. Livek for election as a director based on his extensive background in media measurement, which also includes serving as President and CEO of Birch/Scarborough Research from late 1984 to 1992 and Vice President of Sales and Marketing with the Arbitron Company from 1980 to 1984. The board has nominated Mr. Livek for election as director, and selected him to continue to serve as Vice Chairman of the board effective upon his re-election, because of his insight and experience regarding Rentrak's industry and his ability to serve as an effective liaison between the board and management.
...
The name, age, position and background of Rentrak's executive officer (in addition to Mr. Livek) as of March 31, 2015 is as follows:


Bill Livek

www.rentrakmail.com, $reference.date [cached]

Bill Livek Vice Chairman & Chief Executive Officer

...
Bill Livek
Bill Livek has been in the business of measuring consumer behavior for more than three decades.
As Vice Chairman of the Board of Directors and Chief Executive Officer at Rentrak, his passion for understanding what the movie and TV industries need to run their businesses more efficiently and effectively spurs him to be a driving force for innovation in audience measurement.
Bill says his mission at Rentrak is to help invent the next generation products clients need to precisely measure movies and TV everywhere and help make client businesses more profitable.
"Rentrak's census currencies make us unique," says Bill. "But it's what our customers do with our products that really creates value."
Bill draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events.
He has served as Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO. Prior to Rentrak, Bill served in a number of roles at Experian including as Co-President of Experian Research Services and as Vice President of Sales/Marketing for Arbitron (now owned by Nielsen).
When he's not busy overseeing the day-to-day management of the company or on the road growing Rentrak's movies and TV everywhere businesses, Bill loves riding his road bicycle about 100 miles a week. His idea of a great vacation is a scenic, weeklong bike trip.


Bill Livek

www.rentrakmail.com, $reference.date [cached]

Bill Livek Vice Chairman & Chief Executive Officer

...
Bill Livek
Bill Livek has been in the business of measuring consumer behavior for more than three decades.
As Vice Chairman of the Board of Directors and Chief Executive Officer at Rentrak, his passion for understanding what the movie and TV industries need to run their businesses more efficiently and effectively spurs him to be a driving force for innovation in audience measurement.
Bill says his mission at Rentrak is to help invent the next generation products clients need to precisely measure movies and TV everywhere and help make client businesses more profitable.
"Rentrak's census currencies make us unique," says Bill. "But it's what our customers do with our products that really creates value."
Bill draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events.
He has served as Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO. Prior to Rentrak, Bill served in a number of roles at Experian including as Co-President of Experian Research Services and as Vice President of Sales/Marketing for Arbitron (now owned by Nielsen).
When he's not busy overseeing the day-to-day management of the company or on the road growing Rentrak's movies and TV everywhere businesses, Bill loves riding his road bicycle about 100 miles a week. His idea of a great vacation is a scenic, weeklong bike trip.


Bill Livek

www.rtk.com, $reference.date [cached]

Bill Livek Vice Chairman & Chief Executive Officer

...
Bill Livek
Bill Livek has been in the business of measuring consumer behavior for more than three decades.
As Vice Chairman of the Board of Directors and Chief Executive Officer at Rentrak, his passion for understanding what the movie and TV industries need to run their businesses more efficiently and effectively spurs him to be a driving force for innovation in audience measurement.
Bill says his mission at Rentrak is to help invent the next generation products clients need to precisely measure movies and TV everywhere and help make client businesses more profitable.
"Rentrak's census currencies make us unique," says Bill. "But it's what our customers do with our products that really creates value."
Bill draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events.
He has served as Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO. Prior to Rentrak, Bill served in a number of roles at Experian including as Co-President of Experian Research Services and as Vice President of Sales/Marketing for Arbitron (now owned by Nielsen).
When he's not busy overseeing the day-to-day management of the company or on the road growing Rentrak's movies and TV everywhere businesses, Bill loves riding his road bicycle about 100 miles a week. His idea of a great vacation is a scenic, weeklong bike trip.


Bill Livek

www.rtk.com, $reference.date [cached]

Bill Livek Vice Chairman & Chief Executive Officer

...
Bill Livek
Bill Livek has been in the business of measuring consumer behavior for more than three decades.
As Vice Chairman of the Board of Directors and Chief Executive Officer at Rentrak, his passion for understanding what the movie and TV industries need to run their businesses more efficiently and effectively spurs him to be a driving force for innovation in audience measurement.
Bill says his mission at Rentrak is to help invent the next generation products clients need to precisely measure movies and TV everywhere and help make client businesses more profitable.
"Rentrak's census currencies make us unique," says Bill. "But it's what our customers do with our products that really creates value."
Bill draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events.
He has served as Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO. Prior to Rentrak, Bill served in a number of roles at Experian including as Co-President of Experian Research Services and as Vice President of Sales/Marketing for Arbitron (now owned by Nielsen).
When he's not busy overseeing the day-to-day management of the company or on the road growing Rentrak's movies and TV everywhere businesses, Bill loves riding his road bicycle about 100 miles a week. His idea of a great vacation is a scenic, weeklong bike trip.

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