Vice Chairman & Chief Executive Officer
has been in the business of measuring consumer behavior for more than three decades.
As Vice Chairman of the Board of Directors and Chief Executive Officer at Rentrak
passion for understanding what the movie and TV industries need to run their businesses more efficiently and effectively spurs him to be a driving force for innovation in audience measurement.
mission at Rentrak
is to help invent the next generation products clients need to precisely measure movies and TV everywhere and help make client businesses more profitable.
"Rentrak's census currencies make us unique," says Bill
"But it's what our customers do with our products that really creates value."
Bill draws upon his
industry experience and audience measurement expertise as a frequent speaker at advertising industry events.
has served as Co-Chair/Co-Owner of Simmons Market Research Bureau
, Co-Founder of Transactional Data Solutions
(an LLC with MasterCard), and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research
, where he
served as President and CEO.
Prior to Rentrak, Bill served in a number of roles at Experian including as Co-President of Experian Research Services and as Vice President of Sales/Marketing for Arbitron (now owned by Nielsen).
not busy overseeing the day-to-day management of the company or on the road growing Rentrak's movies and TV everywhere businesses, Bill loves riding his
road bicycle about 100 miles a week.
idea of a great vacation is a scenic, weeklong bike trip.