...Bill KopcoSenior Associate
"Some business people view marketing as fluff.At Trellist
, the more you work with us, the more you'll see that we make serious recommendations that have substance behind them.We combine marketing strategies with technology innovations that are creative, insightful and keep customers coming back."Bill
takes marketing strategies and turns them in to creative communication programs that motivate consumers and impresses clients.He
experience on both client-side marketing and advertising agencies to produce practical solutions for clients. Prior to joining Trellist, Bill was an independent marketing and advertising consultant working with clients such as MBNA America and ARAMARK where he handled numerous new product and services launches.He served as Vice President of Marketing for Cybereps, a leading online advertising sales and publishing company.He
was responsible for all marketing, advertising and public relations for the company while developing interactive marketing programs for national advertisers on many of the most popular websites on the 'net.His advertising agency experience includes Rapp Collins Communications (a division of the Omnicom Group), where he developed the promotional launch of Freschetta Rising Crust Frozen Pizza.His
worked helped Freschetta gain a place on Ad Age Magazine's Top Marketed Brands of the Year.Bill has a Bachelor of Arts degree in Advertising from Penn State University.