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July 19, 2000 Press Release
Cybereps has also expanded its marketing department with the appointment of Bill Kopco as Director of Marketing.Kopco has an extensive background in account management with advertising agencies in both the Philadelphia and Minneapolis markets.In Minneapolis, Kopco was an Account Supervisor at Rapp Collins Communications, where he worked on the launch of Freschetta Rising Crust frozen pizza, and other consumer packaged goods products.He began his agency career with Philadelphia-based Kaiser Feinberg & Associates as Sales Promotion Manager where he headed up all -more- Cybereps New Hire Press Release Page 2 of 2 promotional planning for the agency's retail, travel & tourism and business-to-business accounts.Kopco will be responsible for all marketing, advertising and public relations efforts for Cybereps and their properties.
The addition of Kisseberth and Kopco
provide us with the expertise and experience that is important to our continued growth - especially at this pivotal time for the industry."
Know :: Trellist Marketing | Technology
...Bill KopcoSenior Associate
"Some business people view marketing as fluff.At Trellist
, the more you work with us, the more you'll see that we make serious recommendations that have substance behind them.We combine marketing strategies with technology innovations that are creative, insightful and keep customers coming back."Bill
takes marketing strategies and turns them in to creative communication programs that motivate consumers and impresses clients.He
experience on both client-side marketing and advertising agencies to produce practical solutions for clients. Prior to joining Trellist, Bill was an independent marketing and advertising consultant working with clients such as MBNA America and ARAMARK where he handled numerous new product and services launches.He served as Vice President of Marketing for Cybereps, a leading online advertising sales and publishing company.He
was responsible for all marketing, advertising and public relations for the company while developing interactive marketing programs for national advertisers on many of the most popular websites on the 'net.His advertising agency experience includes Rapp Collins Communications (a division of the Omnicom Group), where he developed the promotional launch of Freschetta Rising Crust Frozen Pizza.His
worked helped Freschetta gain a place on Ad Age Magazine's Top Marketed Brands of the Year.Bill has a Bachelor of Arts degree in Advertising from Penn State University.
Bill Kopco, VP of marketing for Cybereps, a New York rep firm that sells advertising for Conducent, likens the targeting capability to opt-in e-mail and says it's more cost effective..Kopco
sells Conducent on a CPM basis, although he
has occasionally sold it on a CPA (cost per acquisition) basis.