Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 4/4/14  and contains information from public web pages and contributions from the ZoomInfo community.

Employment History

  • President and Chief Executive Officer
    Thomas Kemper Soda Company
  • President
    Reliant Beverage Co.
  • Vice President of Global Development
    Kettle Foods
  • Vice President of Business Development
    Kettle Foods
  • President, Chief Executive Officer
    Dr. Lucy's LLC
  • Vice President of Marketing and Sales
    Cape Cod Potato Chips
  • Marketing Director
    Cape Cod Potato Chips
  • Chief Executive Officer
    The Kemper Co.
76 Total References
Web References
Reliant Beverage Company, ..., 16 Dec 2014 [cached]
Reliant Beverage Company, maker of Reliant Recovery Water, has hired Bill Germano as president.
During his more than 20 years of experience as an executive in the food and beverage industry, Germano has significantly influenced the growth of widely recognized brands in the United States and abroad. Prior to joining Reliant, Germano was the vice president of global development for Kettle Foods where he led the snack brand through a period of increased earnings and innovation in the United Stated and Europe. He has also served as the president and CEO of Thomas Kemper Soda and most recently was the president and CEO of Dr. Lucy's LLC, where he led a successful launch of a specialized healthy baked snack line to an industry leading brand.
"Reliant Recover Water is an opportunity to truly make a difference," said Germano. "This is such a uniquely innovative product and I look forward to growing the brand to a national product leader."
As the new president of Reliant Beverage Company, Germano will lead the efforts to launch the company's flagship beverage Reliant Recovery Water into the commercial market. Germano joins CEO Eric Russell and an advisory board that includes leaders from some of the Pacific Northwest's top consumer brands as well as top researchers, physicians and physiologists from across the globe.
"We obviously like Thomas Kemper products," said Bill Germano, the new company?s President/CEO. "We also see opportunities for innovation and growth. Most recently, Germano was Vice President of Business Development for Kettle Foods.
Contact: Bill Germano, CEO, The Kemper Company 503.336.0608 Home [cached]
Recently, on a pleasant late spring afternoon, William J. Germano, vice-president, sales and marketing for Cape Cod Potato Chips, Hyannis, Mass., enjoyed a sample of the company's newest product, Nantucket Spice flavored potato chips, launched over Memorial Day."It took us six months to perfect this blend of West Indies spices, pepper, salt and creamy notes," he said.Consumer tests reported great promise for the new item.
But there was more to celebrate that day.With the company firmly back into national markets in the United States, Mr. Germano also savored the kickoff of an international manufacturing partnership that bolsters the company's move into European markets.
"During the first five years of our new existence, we worked hard to get our regional market presence back," Mr. Germano said.
Mr. Germano was the Anheuser-Busch executive who handled marketing responsibilities for the Massachusetts-based brand.He recently rejoined the business and heads the Cape Cod Potato Chip division of Lance.
"After Eagle ceased business, Cape Cod had to start from scratch again," he said.
"Lance started distributing Cape Cod products in the Southeast along with its own items on its 1,800 trucks," Mr. Germano said."This was a major change for us."Previously, the company concentrated its distribution efforts on upscale specialty food stores.
The company's products are now distributed throughout the U.S., Canada and beyond."We are the No. 2 chip in Puerto Rico, outselling Frito-Lay's Ruffles," Mr. Germano observed.
Such activities, however, took a back seat for a long time, according to Mr. Germano."In our core market of New England, we continue to be very successful, but even here, we hit a wall because we had not offered any new products for quite a while."
Also, the company's move into mainstream grocery stores and supermarkets required a change in package size to better meet consumer expectations in this channel."We took our core products - Cape Cod Original, Cape Cod Reduced Fat, Golden Russet and Dark Russet potato chips - and upsized the bag," Mr. Germano said.
The new size required a new price, yet Cape Cod brands were already among the higher-priced chips in the market.The 5.5-oz bags and $1.89 suggested retail price, ideal for specialty stores, were switched for 9-oz bags priced at $2.99, a better fit for mainstream retailers."It was risky, but it worked," he stated.
Another move created the company's Whole Earth Collection - a line of all-natural, no-trans, gourmet-flavored products."Consumers are becoming more aware of the nutritional aspects of snacks as part of maintaining a healthier lifestyle," Mr. Germano said."Snacks are still an indulgence, so it is important that they deliver good taste.Up to this point, consumers have had to trade one for the other.Our new gourmet varieties are so delicious, people absolutely can't tell they are also low in fat."
Tortilla chips joined the Cape Cod roster in February 2003, thanks to outsourced manufacture."Some line extensions make sense; some don't," Mr. Germano observed.
"In searching for new flavors, Nantucket Spice connected with our New England heritage," Mr. Germano said, explaining that the port of Nantucket, located on Nantucket Island 25 miles south-southeast of Hyannis, was the shipping capital of the American Colonies.Its docks overflowed with pepper and exotic spices from the West Indies.The creamy note in the new flavor honors the region's dairy legacy.
This fall, Cape Cod plans to introduce another new flavor, jalapeño and cheddar cheese.This time, inspiration blended West Coast heat with East Coast cheddar from Vermont's famous Cabot Creamery."It's a very rich flavor," Mr. Germano observed."Like Nantucket Spice, it has done well in consumer sampling.
"We have always had a unique product, but we need additional reasons to exist," he continued.
"Our chips are made in kettle fryers, a different process, producing a wonderful product," Mr. Germano observed.
"To do what we must with this brand, we need the financial, engineering and information technology support that Lance can provide," Mr. Germano stated.
Cape Cod Potato Chips enjoys good brand recognition in "old" England as well as New England, according to William J. Germano, the company's vice-president of sales and marketing.In May, he announced a strategic agreement with Largo Food Exports Ltd., Ashbourne (near Dublin), Ireland, to manufacture and distribute Cape Cod brand potato chips - or crisps, as they are generally called overseas.
"We sent container lots of finished products to Europe for about a year and learned the market potential there for kettle-cooked chips was tremendous," Mr. Germano said.
News | Thomas Kemper Soda Co. [cached]
"Thomas Kemper is an iconic brand in the western US" said Bill Germano, President of Thomas Kemper Soda.
"Thomas Kemper is an iconic brand in the western US" said Bill Germano, President of Thomas Kemper Soda.
"The addition of Thomas Kemper products into the Big Red portfolio will strengthen the Thomas Kemper brand and provide opportunities for growth and development far greater than it would as a stand-alone company" said Bill Germano, President of the Thomas Kemper Soda Company.
"We are proud to be associated with companies that have such a tradition of excellence," said Bill Germano, President and CEO of Thomas Kemper Soda Co.
"Thomas Kemper Soda is well known for premium ingredients and hand-crafted taste", said Bill Germano, President and CEO of Thomas Kemper Soda Co.
"We are proud to be associated with companies that have a tradition of excellence," said Bill Germano, President and CEO of Thomas Kemper Soda Co.
"Our switch to cane sugar was important to delivering the most flavorful, highest quality soda on the market without compromising on ingredients," said Bill Germano, president and...
"Thomas Kemper is an iconic brand in the western US" said Bill Germano, President of Thomas Kemper Soda.
Other People with the name "Germano":
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.