Partner and Advisor
Prior to starting Leisure Trends with Jim Spring in 1989, Bill Danner spent 18 years in the ski industry as the co-founder of Trak Incorporated - the company that invented the Nowax base for cross country skiing.
was also very active in ski industry trade association activities throughout the 18 years, culminating in his
election to two terms as the Chairman of the Board of the Ski Industries America
from 1985 to 1987.
A 1962 graduate of Harvard University, Bill spent 3 years as an officer in the Navy and 3 years in the marketing department of Procter & Gamble before going back to Harvard to get his MBA in 1970.
In 1989 Jim founded Leisure Trends, Inc. with Bill Danner.