Dr. Bhaskar Das
Dr. Bhaskar Das
Bennett Coleman & Co.
Dr. Bhaskar Das is Executive President and a member of the Board in Bennett, Coleman & Co.
Ltd.., India's largest media powerhouse and conglomerate with interests in newspapers, magazines, radio, television, internet, music, multimedia & home entertainment.Having a leadership role, he
is driving the company's most powerful and aggressive division "Response" through path-breaking innovation and cogitation, thereby translating business strategy into operational success.
has built in systems and processes for the Value / Volume market share, Pricing & formulating strategy for 90% of the revenue of BCCL Group
was instrumental in introducing the concept of Balance Score Card in the company & has led evolvement of short term and long term strategy blue prints and implementation road maps.
leadership, group has developed unique and rare combination of expansive media knowledge with cross functional business competencies, across sectors.
Dr. Bhaskar Das holds a Ph. D. in Marketing Management, an MBA in Marketing from Calcutta University and MA in International Relations from Jadavpur University.
He obtained a Bachelor of Arts Degree in Political Science from St. Xavier's College, Calcutta in the year 1974.
Having stacked up his academic armoury, he joined BCCL as a Management Trainee in 1980.
30-year stint in the organization has provided him a holistic management exposure inclusive of line function, responsibility of Profit Center
as well as Brand management.
has worked with various sub-brands under the umbrella of 2 main brands The Times of India (world's largest circulated English broadsheet daily) and The Economic Times
(world's second largest English business broadsheet daily).
Bhaskar is also serving on the boards of ZOOM Entertainment Network Ltd. (a television channel), World Wide Media (a BCCL - BBC joint venture company marketing the Group's magazines), Times Now, ET Now and Vijayanand Printers Ltd. (a recent acquisition of BCCL).
With media at the heart of all his activities, he is also on the boards of various industry bodies like Advertising Standards Council of India (ASCI) and Media Research Users' Council (MRUC), President of Ad Club (Mumbai) and editor of Solus (the Club's magazine).
has also been awarded the 'Marketing Professional of the Year' at the India Brand Summit 2006 and the 'Outstanding Marketing Professional of the Year' at the Indira Marketing Awards 2007.
Apart from leveraging his
skill sets across the group's businesses, Bhaskar
is also a frequent speaker at various industry forums and at reputed business schools like Harvard Business School, The Wharton School
, IIAS (Shimla), MICA (Ahmedabad), ISB amongst others.