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2016-03-17T00:00:00.000Z

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Betsy Volletz-Zacarias

Senior Quantitative Research Manager

Insights

Direct Phone: (847) ***-****       

Email: b***@***.com

Insights

444 Skokie Blvd. Suite 200

Wilmette, Illinois 60091

United States

Company Description

For over 22 years, Insights in Marketing has provided deeper insights and richer solutions to top organizations seeking to solve complex marketing challenges. Ultimately, we're here to help drive your business forward by uncovering insights relevant to yo ... more

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Background Information

Education

B.A.
International Relations
University of Wisconsin

Web References (2 Total References)


Our Team | Insights in Marketing

www.insightsinmarketing.com, $reference.date [cached]

Betsy Volletz-Zacarias

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Betsy Volletz-Zacarias, Senior Quantitative Research Manager


Betsy Volletz-Zacarias | Senior Quantitative Research Manager | Insights In Marketing

www.insightsinmarketing.com, $reference.date [cached]

Betsy Volletz-Zacarias

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Home > Who We Are > Our Team > Betsy Volletz-Zacarias Who We Are
Our Team Betsy Volletz-Zacarias, Senior Quantitative Research Manager
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Betsy has over 20 years' supplier-side experience in all phases of custom quantitative market research design, execution and analysis in the US and across the globe.
Prior to IIM, she spent 17 years at Ipsos where she worked with a wide variety of clients from Fortune 500 to smaller firms in the packaged goods, services and business-to-business industries on a broad range of ad-hoc and tracking research targeting consumers and businesses alike. Previously, Betsy worked at Conway-Milliken (subsequently bought by Research International), managing ad hoc research as well as large customer satisfaction tracking.
This experience enables her to help to leverage which method will best meet an information objective - be it online, phone, mobile or in-person approaches. She also has extensive experience with more sophisticated methodologies such as segmentation, conjoint and discrete choice modeling, volume forecasting and brand equity research.
Betsy received her B.A. in International Relations from the University of Wisconsin.

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