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This profile was last updated on 1/6/15  and contains information from public web pages and contributions from the ZoomInfo community.

Betsy Volletz-Zacarias

Wrong Betsy Volletz-Zacarias?

Senior Quantitative Research Mana...

Phone: (847) ***-****  
Email: b***@***.com
Local Address:  Illinois , United States
444 Skokie Blvd. Suite 200
Wilmette , Illinois 60091
United States

Company Description: For over 22 years, Insights in Marketing has provided deeper insights and richer solutions to top organizations seeking to solve complex marketing challenges....   more

Employment History


  • B.A. , International Relations
    University of Wisconsin
Web References
Betsy Volletz-Zacarias | Senior Quantitative Research Manager | Insights In Marketing, 6 Jan 2015 [cached]
Betsy Volletz-Zacarias
Home > Who We Are > Our Team > Betsy Volletz-Zacarias Who We Are
Our Team Betsy Volletz-Zacarias, Senior Quantitative Research Manager
Betsy has over 20 years' supplier-side experience in all phases of custom quantitative market research design, execution and analysis in the US and across the globe.
Prior to IIM, she spent 17 years at Ipsos where she worked with a wide variety of clients from Fortune 500 to smaller firms in the packaged goods, services and business-to-business industries on a broad range of ad-hoc and tracking research targeting consumers and businesses alike. Previously, Betsy worked at Conway-Milliken (subsequently bought by Research International), managing ad hoc research as well as large customer satisfaction tracking.
This experience enables her to help to leverage which method will best meet an information objective - be it online, phone, mobile or in-person approaches. She also has extensive experience with more sophisticated methodologies such as segmentation, conjoint and discrete choice modeling, volume forecasting and brand equity research.
Betsy received her B.A. in International Relations from the University of Wisconsin.
Our Team | Insights in Marketing, 6 Jan 2015 [cached]
Betsy Volletz-Zacarias
Betsy Volletz-Zacarias, Senior Quantitative Research Manager
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