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Betsy Volletz-Zacarias Volletz-Zacarias

Senior Quantitative Research Manager

Insights

HQ Phone:  (847) 853-0500

Direct Phone: (847) ***-****direct phone

Email: b***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Insights

630 Dundee Road Suite 300

Northbrook, Illinois,60062

United States

Company Description

Insights in Marketing, LLC is a research-based marketing consultancy that has been dedicated to uncovering insights that matter for its clients for nearly 25 years. We tackle those complex marketing challenges that keep top organizations up at night by leverag...more

Web References(4 Total References)


Strategic Market Research Consultants | Insights in Marketing

www.insightsinmarketing.com [cached]

Betsy Volletz-Zacarias
Betsy Volletz-Zacarias


Our Team | Insights in Marketing

www.insightsinmarketing.com [cached]

Betsy Volletz-Zacarias
Betsy Volletz-Zacarias, Senior Quantitative Research Manager


Betsy Volletz-Zacarias | Insights in Marketing

www.insightsinmarketing.com [cached]

Betsy Volletz-Zacarias
Betsy Volletz-Zacarias Betsy Volletz-Zacarias Senior Quantitative Research Manager Betsy not only understands the challenges you face, she knows how to conquer them. Betsy has more than 20 years of experience and has partnered with a wide variety of clients across a range of industries. This includes Fortune 500 giants and smaller firms specializing in everything from CPG, travel, entertainment and B2B services. Proudly considering herself as "the ultimate consumer," Betsy ensures that your message and needs are translated in a way that your consumers will understand clearly and react to honestly. email Betsy or connect on LinkedIn Betsy Volletz-Zacarias Betsy Volletz-Zacarias


Betsy Volletz-Zacarias | Senior Quantitative Research Manager | Insights In Marketing

www.insightsinmarketing.com [cached]

Betsy Volletz-Zacarias
Home > Who We Are > Our Team > Betsy Volletz-Zacarias Who We Are Our Team Betsy Volletz-Zacarias, Senior Quantitative Research Manager Betsy has over 20 years' supplier-side experience in all phases of custom quantitative market research design, execution and analysis in the US and across the globe. Prior to IIM, she spent 17 years at Ipsos where she worked with a wide variety of clients from Fortune 500 to smaller firms in the packaged goods, services and business-to-business industries on a broad range of ad-hoc and tracking research targeting consumers and businesses alike. Previously, Betsy worked at Conway-Milliken (subsequently bought by Research International), managing ad hoc research as well as large customer satisfaction tracking. This experience enables her to help to leverage which method will best meet an information objective - be it online, phone, mobile or in-person approaches. She also has extensive experience with more sophisticated methodologies such as segmentation, conjoint and discrete choice modeling, volume forecasting and brand equity research. Betsy received her B.A. in International Relations from the University of Wisconsin.


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