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2016-07-16T00:00:00.000Z

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Betsy Volletz-Zacarias Volletz-Zacarias

Senior Quantitative Research Manager

Insights

Direct Phone: (847) ***-****       

Email: b***@***.com

Insights

444 Skokie Blvd. Suite 200

Wilmette, Illinois 60091

United States

Company Description

Insights in Marketing, LLC (IIM) is a full-service marketing research consultancy dedicated to uncovering and translating consumer insights into clear, actionable direction. IIM's experienced, senior-level consultants leverage creative qualitative and qua... more

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Background Information

Education

B.A.
International Relations
University of Wisconsin

Web References (4 Total References)


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Betsy Volletz-Zacarias
Senior Quantitative Research Manager
Betsy not only understands the challenges you face, she knows how to conquer them. Betsy has more than 20 years of experience and has partnered with a wide variety of clients across a range of industries. This includes Fortune 500 giants and smaller firms specializing in everything from CPG, travel, entertainment and B2B services. Proudly considering herself as "the ultimate consumer," Betsy ensures that your message and needs are translated in a way that your consumers will understand clearly and react to honestly.
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Our Team | Insights in Marketing

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Betsy Volletz-Zacarias | Senior Quantitative Research Manager | Insights In Marketing

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Home > Who We Are > Our Team > Betsy Volletz-Zacarias Who We Are
Our Team Betsy Volletz-Zacarias, Senior Quantitative Research Manager
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Betsy has over 20 years' supplier-side experience in all phases of custom quantitative market research design, execution and analysis in the US and across the globe.
Prior to IIM, she spent 17 years at Ipsos where she worked with a wide variety of clients from Fortune 500 to smaller firms in the packaged goods, services and business-to-business industries on a broad range of ad-hoc and tracking research targeting consumers and businesses alike. Previously, Betsy worked at Conway-Milliken (subsequently bought by Research International), managing ad hoc research as well as large customer satisfaction tracking.
This experience enables her to help to leverage which method will best meet an information objective - be it online, phone, mobile or in-person approaches. She also has extensive experience with more sophisticated methodologies such as segmentation, conjoint and discrete choice modeling, volume forecasting and brand equity research.
Betsy received her B.A. in International Relations from the University of Wisconsin.

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