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This profile was last updated on 10/22/14  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Executive Officer

Women's Basketball Coaches Association
4646 Lawrenceville Highway
Lilburn, Georgia 30047
United States

Company Description: Founded in 1981, the Women's Basketball Coaches Association promotes women's basketball by unifying coaches at all levels to develop a reputable identity for the...   more


  • Bachelor of Science
    East Tennessee State University
  • University of Tennessee , Knoxville
  • Master's degree , recreation administration
  • degrees
192 Total References
Web References The Address for Women's Basketball, 31 Mar 2014 [cached]
WBCA CEO Beth Bass reacts to hiring of J...
"We are excited to have Sue Semrau assume the WBCA presidency after having served the last two years as our vice president," WBCA CEO Beth Bass said. The Address for Women's Basketball, 31 Mar 2014 [cached]
Beth Bass
Beth ..., 7 Dec 2013 [cached]
Beth Bass
Beth Bass became Chief Executive Officer of the WBCA on Nov. 1, 2001. Only the second individual to assume this position in the 30-year history of the WBCA, Bass is the successor of Betty F. Jaynes who retired in November 2000 from the organization she helped found. Bass assumed the role of CEO of the organization as originally stipulated during her hire by the WBCA Board of Directors in late 1996. She originally joined the WBCA in January 1997 as Executive Director.
As Chief Executive Officer, Bass administers all operational affairs for the WBCA, which boasts more than 4,000 members, including coaches and leaders in women's and girls' basketball both nationally and internationally. Bass oversees all marketing endeavors of the Atlanta-based Association. She also manages the non-profit organization's $3 million annual budget, all WBCA programs and services, and supervises the national office staff, which consists of 15 full-time staff members and six interns. She is also charged with overseeing the WBCA's external affairs as she takes on an active role with affiliate organizations such as the National Collegiate Athletic Association (NCAA), Women's National Basketball Association (WNBA), Women's Sports Foundation (WSF) and USA Basketball.
The WBCA Board of Directors hired Bass after a highly successful tenure in the sports and fitness industry. With experience as a women's basketball and women's sports marketing executive at Converse Inc. and NIKE, Inc., Bass has been a catalyst for corporate support of women's basketball for more than 10 years. As CEO, Bass sits on several boards and committees that include the following:
At NIKE, Bass specialized in the firm's women's basketball sports marketing endeavors, including coaching endorsements, the WBCA High School All-America Game, the inaugural Nike Girls All-America Camp, and the Coaches' Extravaganza at the WBCA National Convention. Prior to NIKE, Bass served as National Sports Marketing Director at Converse from 1986 through 1995, during which time she cultivated Converse's women's basketball marketing endeavors including the renowned Converse/WBCA Coach of the Year Award.
Bass' experience at Converse was not limited to women's athletics. She coordinated several marketing and merchandise programs geared toward the global basketball audience. These efforts encompassed basketball at a variety of levels including recreational basketball with "Hoop it Up," men's college basketball with the National Association of Basketball Coaches (NABC) and professional basketball with the NBA's All-Star Weekend.
A native of Hartsville, South Carolina, Bass was a four-year women's basketball letter winner at East Tennessee State University, where she graduated with honors in 1984 with a Bachelor of Science in her double-major of public relations/advertising and political science.
Upon leaving ETSU, Bass enrolled at the University of Tennessee, Knoxville, where she served as a graduate assistant for marketing and promotions in the Lady Volunteers athletic department. She completed her Master's degree in recreation administration at UT in 1986. In 1998, Beth received an Award of Honor from East Tennessee State, which is given each year to Outstanding Alumni recognizing outstanding accomplishment and representation of East Tennessee State. The award only goes out to a maximum of four ETSU alumnae per year.
Bass received the President's Award from the National Association of Girls and Women in Sport (NAGWS) in April of 2004. She was honored for her efforts in promoting and marketing The State Farm Wade Trophy.
In 2007, Bass assisted in the launch of one of the most successful grassroots marketing campaigns for breast cancer awareness with the success of the WBCA Pink Zone®.
"The WBCA congratulates these ..., 19 Mar 2014 [cached]
"The WBCA congratulates these coaches on being named finalists for the Pat Summitt Trophy presented to the 2014 Russell Athletic/WBCA Junior/Community College National Coach of the Year," said WBCA CEO Beth Bass.
Beth ..., 22 Oct 2013 [cached]
Beth Bass
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