Beth Bass became Chief Executive Officer of the WBCA on Nov. 1, 2001.
Only the second individual to assume this position in the 30-year history of the WBCA
is the successor of Betty F. Jaynes who retired in November 2000 from the organization she
Bass assumed the role of CEO of the organization as originally stipulated during her hire by the WBCA Board of Directors in late 1996.
She originally joined the WBCA in January 1997 as Executive Director.
As Chief Executive Officer, Bass administers all operational affairs for the WBCA, which boasts more than 4,000 members, including coaches and leaders in women's and girls' basketball both nationally and internationally.
Bass oversees all marketing endeavors of the Atlanta-based Association.
She also manages the non-profit organization's $3 million annual budget, all WBCA programs and services, and supervises the national office staff, which consists of 15 full-time staff members and six interns.
She is also charged with overseeing the WBCA's external affairs as she takes on an active role with affiliate organizations such as the National Collegiate Athletic Association (NCAA), Women's National Basketball Association (WNBA), Women's Sports Foundation (WSF) and USA Basketball.
Board of Directors hired Bass
after a highly successful tenure in the sports and fitness industry.
With experience as a women's basketball and women's sports marketing executive at Converse Inc.
and NIKE, Inc.
has been a catalyst for corporate support of women's basketball for more than 10 years.
As CEO, Bass sits on several boards and committees that include the following:
At NIKE, Bass
specialized in the firm's women's basketball sports marketing endeavors, including coaching endorsements, the WBCA
High School All-America Game, the inaugural Nike Girls All-America Camp, and the Coaches' Extravaganza at the WBCA National Convention
Prior to NIKE, Bass served as National Sports Marketing Director at Converse from 1986 through 1995, during which time she cultivated Converse's women's basketball marketing endeavors including the renowned Converse/WBCA Coach of the Year Award.
Bass' experience at Converse
was not limited to women's athletics.
coordinated several marketing and merchandise programs geared toward the global basketball audience.
These efforts encompassed basketball at a variety of levels including recreational basketball with "Hoop it Up," men's college basketball with the National Association of Basketball Coaches
(NABC) and professional basketball with the NBA's All-Star Weekend.
A native of Hartsville, South Carolina, Bass was a four-year women's basketball letter winner at East Tennessee State University, where she graduated with honors in 1984 with a Bachelor of Science in her double-major of public relations/advertising and political science.
Upon leaving ETSU, Bass enrolled at the University of Tennessee, Knoxville, where she served as a graduate assistant for marketing and promotions in the Lady Volunteers athletic department.
She completed her Master's degree in recreation administration at UT in 1986.
In 1998, Beth
received an Award of Honor from East Tennessee State, which is given each year to Outstanding Alumni recognizing outstanding accomplishment and representation of East Tennessee State.
The award only goes out to a maximum of four ETSU
alumnae per year.
received the President's Award from the National Association of Girls and Women in Sport
(NAGWS) in April of 2004.
was honored for her
efforts in promoting and marketing The State Farm
In 2007, Bass
assisted in the launch of one of the most successful grassroots marketing campaigns for breast cancer awareness with the success of the WBCA