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Wrong Beth Somplatsky-Martori?

Beth Ann Somplatsky-Martori

Chief Marketing Officer

Chief Outsiders LLC

HQ Phone:  (832) 444-7318

Direct Phone: (609) ***-****direct phone

Email: b***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Chief Outsiders LLC

4801 Woodway Drive Suite 300 East

Houston, Texas,77056

United States

Company Description

Headquartered in Houston, TX, and silver winner of the American Business Awards "Company of the Year," Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting fi...more

Background Information

Employment History

Chapter Chair, DFW

Marketing Executives Networking Group


Visionary Marketing Leader

Strategy


Visionary Marketing Leader

Pinterest


Industrial Engineer, Plant Controller and Manager of Manufacturing Strategic Programs

Koninklijke Philips N.V.


President

SocialBiz Maven


Affiliations

Professional Women and Golf Day

Executive Committee


MENG

Member


Education

B.S. degrees

Industrial Engineering and Mineral Economics

The Pennsylvania State University


M.B.A.

Wharton School


Web References(22 Total References)


www.chiefoutsiders.com

Beth Somplatsky-Martori
CMO, Dallas 609.203.4588 bsomplatsky@chiefoutsiders.com Follow Beth: Read My Blog Download Full Profile Beth Somplatsky-Martori brings both an encyclopedic well of marketing and product management knowledge - and an unquenchable passion for productivity and profitability - to Chief Outsiders, and to the clients fortunate to benefit from her talents. Understanding that today's marketing landscape requires an accelerated strategic process, Somplatsky-Martori - an engineer by training - attacks each assignment by quickly assimilating the most critical information, and then catalyzing employees and resources to support go-to-market strategies that drive measurable results. Ask Somplatsky-Martori's former coworkers at a consumer products company, who still speak of how she - in two weeks' time - took a key product offering from also-ran, to the winner of a product line review at one of the world's largest big-box retailers. Of course, this was all in a day's work for Somplatsky-Martori - who estimates that she has been in the driver's seat for at least 50 such line-review victories. Somplatsky-Martori's career spans a quarter-century of cross-functional experiences in boosting brands in the packaged, durable and electronic consumer and industrial goods space. She was the illuminating force behind Philips Lighting's rise to prominence in the U.S. -- advancing through a series of increasingly responsible rotations in engineering, finance, operations and supply chain management before taking the reins of its marketing activities. Her distinctive brand positioning helped Philips to gain the biggest deal in its 100-plus-year history - brand exclusivity for The Home Depot's $300M light bulb category; and a spate of rewards - increased dollar share (5.3 points), improved profit margins (37%) and a 23-place jump on the Interbrand "World's Most Valuable" list - that remain untopped even today. Somplatsky-Martori has achieved a similar array of results during senior marketing turns at the Overhead Door Corporation and Jacuzzi Whirlpool Bath. Both companies were at an inflection point in their proud histories when Somplatsky-Martori arrived, and were able to boast restored luster, profitability and new products, processes and consumer and customer confidence upon her departure. Before joining Chief Outsiders, Somplatsky-Martori turned a proclivity for social media expertise into SocialBiz Maven, a strategic business and marketing consulting firm she founded to help small and medium sized businesses understand, develop and integrate revenue-producing strategies and tactics in the social media strata. Her recipe for combining social, traditional, new media and content marketing strategies is in high demand from businesses hoping to better cultivate and engage today's in-control consumer. Somplatsky-Martori earned B.S. degrees in Industrial Engineering and Mineral Economics from The Pennsylvania State University and holds an M.B.A. in General Management from the Wharton School. She currently serves on the Professional Women and Golf Day Executive Committee for the LPGA North Texas Shootout and is a member of the MENG, where she serves as the DFW Chapter President. Unsurprisingly, even when Somplatsky-Martori is enjoying some downtime astride her bicycle, she is being productive - logging her pedal-power as a fundraiser for the MS (multiple sclerosis) Foundation.


www.chiefoutsiders.com [cached]

Beth Somplatsky Martori
CMO 609.203.4588 bsomplatsky@chiefoutsiders.com Follow Beth:


www.chiefoutsiders.com [cached]

Beth Somplatsky Martori
CMO Dallas 609.203.4588 bsomplatsky@chiefoutsiders.com Follow Beth: Read My Blog Download Full Profile


www.chiefoutsiders.com [cached]

Marketing and product management executive, Beth Somplatsky-Martori, comes to Chief Outsiders with the ability to help brands inthe packaged, durable and electronic consumer and industrial goods space deliver profitable growth.
During Somplatsky-Martori's more than 25 year career, she has gained broad cross-functional experience and has specialized in differentiating brands, products, and pricing within the same category across multiple and complex distribution networks and has guided numerous successful marketing programs including new product development, product life cycle management, positioning, branding, consumer and customer segmentation, traditional and new media, promotion, market research and analysis, and category management. Prior to joining Chief Outsiders, Beth was the founder and president of SocialBiz Maven, a strategic business and marketing consulting firm focused on developing, integrating, and executing social business strategies to help small to medium sized businesses integrate new media and content marketing with traditional marketing strategies to build customer engagement and significantly increase the ROI on the marketing spend. During her tenure as Vice President of Marketing at the Overhead Door Corporation, the leading manufacturer of garage doors and openers for residential and commercial applications, Somplatsky-Martori helped sales more than double while significantly increasing profitability and cash flow. A key part of this turnaround effort included introducing new products, the successful acquisition and integration of a key competitor, and convincing a reluctant distribution base to adopt digital marketing. As the VP of Marketing, she led the efforts to transition Overhead Door to a market-oriented company that was able to manage a portfolio of brands, Overhead Door, Genie and Wayne Dalton, competing in the same product categories while limiting channel conflict. This was accomplished by introducing fact-based marketing into the Company through the use of market research syndicated data, and category management to develop a unique brand positioning and a rationalized, differentiated product portfolio. Somplatsky-Martori has also held positions such as VP of the Retail Channel for Jacuzzi Whirlpool Bath, Vice President and CMO at Niagara Conservation Corporation, is a privately-held, $125M leading manufacturer of water and energy-conservation products and services; and Vice President of Strategic Marketing at Compass Home, a start-up candle and home accessories manufacturer. While at Jacuzzi, she executed a turnaround strategy that increased sales by 21% while doubling channel's profitability in less than 12 months. She led the creation and rollout of new products, introduced new merchandising at Lowe's and Menards, and successfully piloted one of the first Lowe's direct import programs with a manufacturer. Throughout her career, Somplatsky-Martori has increased share and profitability by building brands, developing and launching new products and programs. At Philips Lighting, she was responsible for defining distinctive brand positioning to develop a new, rationalized, consumer product portfolio. As a result, Philips Lighting won the biggest deal in its 100 plus-year history by gaining brand exclusivity for The Home Depot's $300 M light bulb category. This deal increased the Philips dollar-share by 5.3 points and improved profit margins by 37 percent while The Home Depot increased ring by 28 percent. She also led the largest promotion in The Home Depot's history resulting in comparable store growth of 20 percent for the entire quarter and, as a result, Philips Lighting received The Home Depot Suppler of the Year Award. Also during her tenure at Philips, she won a Silver Effie for "Getting Better". This ad's ASI scores ranked in the top 1% of all ASI commercials tested, and the campaign increased Philips Lighting dollae share by 1.7 points. Through her participation on the Philips Electronics North American Brand initiative, she helped propel the Philips brand from 65th to 42nd place on the Interbrand list of the world's most valuable by brands in less than 4 years. Somplatsky-Martori's early career experience of advancing through a series of increasingly responsible rotations in engineering, finance, operations,, and supply chain management at Philips Lighting provides her a holistic cross-functional perspective unique to many marketing executives. Her major accomplishments during this time include reducing the number of North American manufacturing plants from 15 to 10, saving $25 M annually; decreasing the number of warehouses from 30 to 6, saving $23 M of order handling costs annually andlowering inventory by $30 M while maintaining service levels. A passionate cyclist, cook, and avid reader, Somplatsky-Martori earned B.S. degrees in Industrial Engineering and Mineral Economics from The Pennsylvania State University and holds an M.B.A. in General Management from the Wharton School. She currently serves on the Professional Women and Golf Day Executive Committee for the LPGA North Texas Shootout and is a member of the MENG, where she serves as the DFW Chapter President.


www.chiefoutsiders.com

Beth Somplatsky-Martori, Business Marketing Consultant
Beth Somplatsky-Martori


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