No Photo Available

Last Update


This profile was last updated on .

Is this you? Claim your profile.

Get ZoomInfo Grow

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Background Information

Employment History


Black and White Publishing




HiB Ltd


Scottish Premier League


Celtic's Foundation

Web References (43 Total References)

CELTIC PROGRAMMES ONLINE | Celtic FC 1971/72 [cached]

6-1. Bertie Auld played for Hibs, Dixie Deans becomes only the fourth player to score a hat-trick in a Scottish Cup Final.

New Manager at Hibernian - ... [cached]

New Manager at Hibernian - Bertie Auld

Auld left Celtic again in 1971 this time joining Hibernian on a free transfer. While at Easter Road he combined his playing role with one as a trainer, eventually focusing solely on the latter role.
He started a career as a manager in 1974, when appointed by Partick Thistle, where he would stay for six seasons.
He returned to Edinburgh as Hibs manager in 1980 (15-11-1980 to 15-09-1982 ) , in an attempt to revive the club following their relegation in the 1979-80 season.

Hibernian Football Club | Managers [cached]

Bertie Auld 1980 - 1982

Bertie Auld with Alex Gordon ... [cached]

Bertie Auld with Alex Gordon - A Bhoy Called Bertie

Bertie Auld with Alex Gordon - A Bhoy Called Bertie
Bertie Auld with Alex Gordon
Celtic legend Bertie Auld is one of the most controversial and colourful characters in Scottish football history. Over the passing decades, he has steadfastly refused to discuss his remarkable lifetime in the game - until now! Auld will lift the lid and reveal the secrets that will astonish supporters everywhere.
He will tell of:
His amazing times as a manager at Hibs, Partick Thistle, Hamilton and Dumbarton, and his feuds with the chairmen Bertie Auld's autobiography is every bit as explosive and volatile as the man himself. He never shirked a tackle as a player and there are still no holds barred long after the boots have been put away.

Keep-The Faith [cached]


David W Potter, Keep The Faith's resident historian and author, waxes lyrical about the Celtic Legend and Lisbon Lion, Bertie Auld.
There is something quintessentially Celtic about Bertie Auld.The gallus Glaswegian boy with a tendency to self-destruct now and again, but with an almost superhuman ability on occasion, Bertie was the Bhoy that the fans would identify with, the one who seemed to sum up everything about Celtic.How good it is that he is mentioned in the Willie Maley Song, "Murdoch, Tully, Johnstone, Auld and Hay"!
He is certainly a Celt through and through.
He could of course have played for Rangers for his religious credentials would have suited, but once he joined Parkhead in 1955, there was no doubt that Celtic was his team.He was a talented left winger.In fact he might have played in the 7-1 game of 1957, for he played in the Quarter Finals and the Semi Final, but the nod was given to Neil Mochan instead.Bertie may have been disappointed, but his great moments were yet to come.
It did not look like that in the next few years, however.Auld played in that dysfunctional forward line which was changed whimsically by Chairman Bob Kelly from week to week.
For reasons of his poor disciplinary record and his general insubordination to the autocratic regime, Bertie incurred repeatedly the displeasure of Bob Kelly, and thus when Celtic reached the Final of the Scottish Cup in 1961, there was no Bertie Auld.
A matter of days after that disastrous night, Bertie was on his way to Birmingham City for £15,000.
Thus ended a painful time for Bertie, but for Celtic and their fans the agony intensified for the next four years.Meanwhile Bertie played in a Fairs Cities Cup final for Birmingham and won a medal in the League Cup, ironically enough in 1963, the year of Celtic's greatest catastrophe, the 0-3 defeat in the Scottish Cup Final Replay.Birmingham fans loved him and tolerated his eccentricities.But like Tommy McInally of old, Bertie was pining for home.
Bertie returned to Paradise in mid-January 1965 when Celtic were undergoing another crisis.
Jock then made the crucial decision to play Auld inside and to allow Bobby Lennox to play on the left wing.
But Auld organized the rescue for Celtic in the Scottish Cup Semi Final against Motherwell when the team were 1-0 and then 2-1 down, then in that glorious Final against Dunfermline, he scored both equalizing goals.The first one remains vividly in the memory when a shot from Charlie Gallagher hit the bar and rebounded up in the air and Bertie was there waiting for it.
And then after McNeill's Cup Final winner, as we all awaited Deliverance (and expected it to be cruelly snatched away from us), it was Bertie who, before he took a corner kick, insisted in removing police coats to waste time, and it was Bertie who raised both arms to the exultant Celtic End at full time.
An old timer would enthuse about Bertie Auld over the next five years occasionally in a Freudian slip calling him Tommy McInally.
Lisbon was of course the greatest day of all, but it might not have happened but for Bertie Auld.He started the singing of "Sure, it's a grand old team" in the tunnel to terrify the slick, urbane Italians, and by full time, all Italy knew that it was indeed a grand old team.
Great games were commonplace for Bertie.One could single out the League Cup Final of 1968-9 against Hibs, the one the following year when he scored the only goal against St.Johnstone and the Scottish Cup Final 4-0 defeat of Rangers.But my own favourite was a virtuoso performance against Dundee at Dens Park in January 1971, when he was almost on the way out of Celtic Park.But what a glorious sunset as he inspired Celtic to beat a strong Dundee side, 8-1!
He had been involved in the sad events of Milan in 1970 and must take his share of the blame in the same way that he deserves his share of the credit for beating Leeds United in the European Cup Semi Final.But it was America in summer 1970 that was the catalyst for Bertie's departure from Celtic Park.He and Tommy Gemmell were sent home by acting Manager Sean Fallon for indiscipline - whether it was for making advances to waitresses, urinating on a bus or getting drunk (believe what you want!), it was another McInally-type facet of his character, as if he couldn't be good all the time!
But this was a Celtic undergoing reconstruction after the Milan fiasco against Feyenoord, and it was clear in Stein's rebuilding that there was no long-term room for Bertie Auld, and in 1971 he joined Hibs on a free transfer.He came on as a substitute for Hibs in the Dixie Deans Cup Final of 1972 to a tremendous cheer from the Celtic fans, who still loved him.
He later managed Partick Thistle (twice), Hibs and Dumbarton, but it is with Celtic that he will be forever associated.
He was as good as anyone else in the Lisbon Lions team - and that is some compliment!For the position of left sided midfield in the Greatest Celtic XI of all time, there would be few better.He was quite simply a superb player and a superb Celt.
Bertie is now a flamboyant dresser, usually in green, and a fine after dinner speaker at supporters' functions.
Bertie Auld certainly qualifies as a Celtic Legend.

Similar Profiles

Other People with this Name

Other people with the name Auld

Richard Auld
Metro Networks LLC

John Auld
D.R. Horton , Inc.

Matt Auld
Peak UpTime

Pam Auld
Network Real Estate

June Auld
Philips Electronics India Limited

City Directory Icon

Browse ZoomInfo's Business Contact Directory by City

People Directory Icon

Browse ZoomInfo's
Business People Directory

Company Directory Icon

Browse ZoomInfo's
Advanced Company Directory