President of eMarketing Solutions, Bert Hogan
President Bert Hogan has been in e-marketing since first being hired by a mountain sports web site, MountainZone.com, in 1997.
succeeded in getting top 10 rankings for the site's most crucial search terms, as well as dozens of subsidiary ones, as they do to this day.
He also was the banner advertising coordinator, advising on which sites to advertise with, managing the campaigns, and creating concepts for the ads.
Over time, it became obvious that the specialized skill to get a web site good search engine visibility was something many other sites needed.
took on other clients, achieving top 10 rankings for a variety of sites, including the Christian Science Monitor.
has written documents on search engine strategy, and continues to interact with other search engine optimization professionals through online discussion lists.
eleven years of experience, he
has formed a philosophy of search engine optimization that is effective, stable, budget-friendly, and ethical.
Search engine optimization, if done correctly the first time, need never be altered except for changes in content of the site, and should reap rewards long after initial optimization.
Bert has a B.A. in political science from Principia College and worked at Microsoft in Redmond, WA before becoming a search engine optimization professional.