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This profile was last updated on 1/29/16  and contains information from public web pages and contributions from the ZoomInfo community.

Journalist

Local Address:  Mississippi , United States
 
Background

Employment History

Education

  • Murrah High School
  • University of Mississippi
59 Total References
Web References
Mississippi Journalist Bert ...
www.jacksonfreepress.com, 29 Jan 2016 [cached]
Mississippi Journalist Bert Case Dies After Extended Illness Bert Case, whose booming voice and aggressive reporting defined television news in Mississippi from its infancy until last year, has died. Photo courtesy 16 WAPT
Bert Case, whose booming voice and aggressive reporting defined television news in Mississippi from its infancy until last year, has died. Photo courtesy 16 WAPT
By The Associated Press Friday, January 29, 2016 12:12 p.m. CST Upvote
JACKSON, Miss. (AP) - Bert Case, whose booming voice and aggressive reporting defined television news in Mississippi from its infancy until last year, has died.
WAPT-TV assistant news director Aaron Vogel said Case died Thursday afternoon at the G.V. "Sonny" Montgomery VA Medical Center in Jackson, surrounded by family and friends.
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Case had been hospitalized since Sept. 1 after a diagnosis of sepsis, a complication from an infection.
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A Jackson native, Case joined the campus radio at the University of Mississippi in 1957 and took a job at Memphis radio station WMPS in 1960. Colleagues say that's where Case developed his distinctive intonation, including the "Berrrrrt Case" signoff that ended his reports.
After serving as an Air Force information officer, he returned to Jackson in 1965, joining WJTV-TV, serving as news director and anchor. In 1970, he jumped to WAPT, launching newscasts at the station as its news director. Then in 1974, he moved to WLBT-TV, the longtime ratings leader in the Jackson news market, serving as a reporter, anchor and news director.
WLBT asked Case to retire in 2014, setting off a round of honors, but he was barely gone a couple of weeks before resurfacing as a reporter at WAPT, still covering tornadoes and buttonholing politicians, sometimes outhustling competitors young enough to be his grandchildren.
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Some legends about Case aren't true, though, like the claim that he tied himself to a tree to witness Hurricane Camille as it slammed into Mississippi's Gulf Coast in 1969.
"I did not strap myself to a tree, but I did think about it," Case told the Daily Mississippian in 2005. "My cameraman, Bob Bullock, said, 'Bert, you'd drown.' He was probably right. But after Camille, I was glad to see that the tree I had wanted to strap myself to was still standing."
Case was deeply affected by Camille, with co-workers saying he always pushed for heavy coverage of natural disasters. Case and Gov.
Legendary newsman Bert Case ...
wjtv.com, 28 Jan 2016 [cached]
Legendary newsman Bert Case passes away
Longtime Mississippi TV Journalist Bert Case has passed away.
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BERT CASE
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Longtime Mississippi TV journalist Bert Case hospitalized
JACKSON, Miss. (WJTV) - Legendary Mississippi newsman and TV personality Bert Case has passed away.
Bert started his TV career with WJTV News 12 back in the 1960s. He was both news director and anchor during his time at WJTV.
Most of his television career, which has spanned over 50 years was spent at WLBT. In recent years, he started working for WAPT.
WJTV 12 Photographer Drew Hall takes a picture with Bert Case.
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WJTV 12 Photographer Drew Hall takes a picture with Bert Case.
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Bert has interviewed every Mississippi Governor since Paul B. Johnson.
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"For more than 50 years, Bert Case told the stories of Mississippi, aggressively and fairly holding her leadership accountable and eloquently celebrating her people.
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"Bert Case always kept it interesting.
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My full statement on the passing of Bert Case below. pic.twitter.com/KQIwhzsI5b
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Sad to hear Bert Case has passed away. True news legend in central MS.
By Bert Case - bio | ...
www.wlbt.com, 13 Jan 2009 [cached]
By Bert Case - bio | email
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JACKSON, MS (WLBT) - Mississippi Attorney General Jim Hood claims he has proof Entergy is overcharging Mississippi customers.
He says in a news release handed out Wednesday that Entergy is claiming they used only one percent of bought energy from an illegal Louisiana contract, when in fact the numbers they submitted to the Federal Energy Regulatory Commission show 8 percent in 2005, and 10 percent in 2006.
Entergy says Hood just doesn't know how to read the FERC documents and they deny what he says is true.
Bert Case, Legendary Jackson ...
www.jacksonfreepress.com, 28 Jan 2016 [cached]
Bert Case, Legendary Jackson TV Newsman, Dies
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Bert Case has died.
He started in TV at WAPT before going to WLBT-TV for 40 years.
In 2014, Case rejoined WAPT.
Case, who would have been 77 this weekend, had been hospitalized since the fall.
Jackson Police Department honors WLBT ...
www.rankinledger.com [cached]
Jackson Police Department honors WLBT anchorman Bert Case
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Bert Case
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Broadcast journalist Bert Case has covered the Jackson Police Department for 49 years, longer than anyone else ever has and probably longer than anyone ever will.
On Thursday, Jackson Police Department officials presented Case, 75, with a Meritorious Service Award for his years of service to the community and to JPD. Assistant Chief Lee Vance said he could not let Case retire without recognizing him.
Vance, who did much of the presentation, recounted his experience with Case, telling the group about advice Case had given him when he first started out as a public information officer.
"Bert said, 'Lee, never ever tell a lie to the media,' " Vance said, mimicking Case's distinct voice. "Bert said, 'Lee, never ever tell a lie to the media,' " Vance said, mimicking Case's distinct voice.
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Case said he started reporting in Jackson in 1965.
"I suspect that's longer than anyone else who has ever done it. I don't know that for a fact, but I know I'm the longest television reporter," Case said. "I've survived, and with all of your help, I've been able to do the job I've done."
Vance said Case set a standard for reporters who follow him.
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"When you start throwing around words like 'legendary' and 'icon,' those words are truly meant for somebody like Bert Case.
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Case said just because he's leaving WLBT-TV doesn't mean he won't be around.
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Jackson Police Department honors WLBT anchorman Bert Case
Broadcast journalist Bert Case has covered the Jackson Police Department for 49 years, longer than anyone else ever has and probably longer than anyone ever will.
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