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This profile was last updated on 11/22/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Bernie Porn

Wrong Bernie Porn?

President

Local Address: Lansing, Michigan, United States
EPIC-MRA
 
Background

Employment History

  • Partner and President
    EPICMRA

Education

  • Aquinas College
150 Total References
Web References
Epic MRA: Measuring public perceptions and opinions since 1985
www.epicmra.com, 22 Nov 2014 [cached]
Bernie Porn, Founding Principal and President Bernie Porn is a partner and President of EPICMRA. Drawing on over three decades of research and communication experience, Mr. Porn's primary role with the firm involves the writing and analysis of the survey research conducted for EPICMRA 's clients. He is also looked to by members of the media, academia and others for commentary on the wide spectrum of topics researched by the firm.
Mr. Porn is a graduate of Aquinas College in Grand Rapids, majoring in urban affairs and schooled in statistics. He was a staff member in the Michigan House of Representatives for nineteen years, serving as the Director of Communications from 1990 to 1992. He worked extensively on the 1981 and 1991 Michigan legislative and congressional redistricting.
Library Board | Ann Arbor District Library
www.aadl.org, 4 May 2014 [cached]
Bernie Porn, President EPIC-MRA
Associate Director Nieman introduced Bernie Porn, President of EPIC-MRA.
Mr. Porn stated the results of the survey on awareness, use and satisfaction with library facilities and services reflects overall a very satisfied customer base. Callers were selected randomly from both listed and cell phone numbers. He reviewed the questions asked and responses received.
Epic MRA - Contact Us
www.epicmra.com, 22 Nov 2014 [cached]
Bernie@epicmra.com Bernie Porn
Ann Arbor District Library - Library Board
www.aadl.org, 4 May 2014 [cached]
NEW BUSINESS

14-083 A. EPIC-MRA PRESENTATION ON AADL CUSTOMER SATISFACTION SURVEY
Bernie Porn, President EPIC-MRA

Associate Director Nieman introduced Bernie Porn, President of EPIC-MRA.

Mr. Porn stated the results of the survey on awareness, use and satisfaction with library facilities and services reflects overall a very satisfied customer base. Callers were selected randomly from both listed and cell phone numbers. He reviewed the questions asked and responses received.

Bernie Porn - president of ...
annarborchronicle.com, 17 Mar 2014 [cached]
Bernie Porn - president of the Lansing-based firm - described the outcome as "a great news poll, in terms of results, and I think you all should be very, very proud. There are a couple areas of concern, he said, "but they're not the kinds of things that can't be overcome."
The library previously did a survey in early 2012, in part to gauge public support for financing a new downtown library. The board later put a bond proposal on the November 2012 ballot to fund a new downtown building, but it failed to receive a majority of votes. Since 2012, the positive job rating for AADL has increased by 7 points - from 81% in 2012 to 88% in 2014. That's a significant increase, Porn said. The 2014 survey also showed that only 3 in 10 respondents knew that AADL is "an independent governmental body" funded by its own separate tax assessment. This is one area of concern, Porn noted, adding that it's certainly something that's "solvable."
...
Bernie Porn, president of EPIC-MRA, gave a presentation to the board about results from a recent survey conducted for the library.
Bernie Porn, EPIC-MRA, Ann Arbor District Library, The Ann Arbor Chronicle
...
Bernie Porn, president of EPIC-MRA.
By way of background, at its Jan. 20, 2014 meeting, the board had approved a budget adjustment of $25,000 for a satisfaction survey of 500-600 library district residents, to be conducted by Lansing-based EPIC-MRA.
...
In presenting the summary on March 17, Porn described it as "a great news poll, in terms of results, and I think you all should be very, very proud.
...
Porn noted that the survey didn't screen for registered voters. Of all respondents, 63% were residents of Ann Arbor, 20% were residents of Pittsfield Township, and 17% were residents of all other parts of the district.
Key survey findings include:
Since 2012, the positive job rating for AADL providing library services increased by 7 points - from 81% in 2012 to 88% in 2014. That's a significant increase, Porn said. There was a 17 point increase in the percentage of households that use AADL facilities/programs - from 61% in 2012 to 78% in 2014. Only 3 in 10 respondents knew that AADL is "an independent governmental body" funded by its own separate tax assessment. This is one area of concern, Porn noted, but it's certainly something that's solvable.
...
When respondents were asked about the level of taxes for all government services - a standard question in all surveys, Porn said - 29% said that taxes were too high, while 57% said taxes were "about right" and 6% indicated taxes were "too low. He said that when "too high" responses are over 30%, it indicates that taxpayers are less persuadable for a tax increase. Taxpayers are most receptive when responses are in the teens or low-20s, he said.
...
Porn then showed responses about the level of taxes specifically for AADL. Of respondents, 16% indicated that taxes were too high for AADL, compared to 67% who said taxes were about right and 11% who said taxes for AADL were too low. "People see value clearly from the taxes they pay for their library," he said.
Porn showed demographic breakdown for respondents who said that taxes for AADL were too high. Highlights included: 26% were age 50 or older with no college education; 35% said they didn't use libraries or used libraries other than AADL; 37% thought taxes were too high in general for local government/schools; 22% thought AADL was part of city government, used the library few times a year, or have incomes over $100,000.
"You can target these groups and provide educational information that may help them feel less negative toward taxes," Porn said. He added that those weren't really negative numbers.
EPIC-MRA, Ann Arbor District Library, The Ann Arbor Chronicle
EPIC-MRA chart of recent survey results for a question about AADL taxes.
Porn reviewed how respondents thought AADL was funded: 30% knew that AADL was an independent governmental body with its own separate property tax assessment. But 23% thought AADL was a division of Ann Arbor city government and paid for from tax revenue received by the city, and 12% thought it was part of the Ann Arbor public schools and funded from tax dollars allocated to the local school operating budget.
"The problem that you run into because of this uncertainty is that when you do have a situation in the future ... when you're looking at renewing taxes or increasing taxes for services, if people feel that you're competing with other levels of government and not an entity unto yourself, that can cause them to think that a vote for the library is taking something away from these other people that they inaccurately believe are a source of your funding," Porn said.
...
Porn replied that the survey didn't ask whether respondents were renters or homeowners. Porn said he'd be in favor of asking that question in future surveys.
...
Porn described that type of survey as, to a large extent, a "cookie cutter survey that does not give a great deal of customization.
...
Leary asked how Porn would compare the accuracy and validity of surveys like the National Citizens Survey and the EPIC-MRA survey to a SurveyMonkey survey with self-selected respondents that didn't monitor how many times any individual could respond, and that didn't let the entire community know about it.
...
Porn replied that self-selection leads to the same phenomenon as people who write to their legislators - people who are passionate about a particular issue, either for or against it.
...
Porn indicated that it was not a good idea to do that.
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