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2016-08-15T00:00:00.000Z

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Wrong Bernhard Glaser?

Bernhard J. Glaser

Vice President and Managing Director Vans USA

Mercedes-Benz USA

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Mercedes-Benz USA

Background Information

Employment History

General Manager of Product Management

MBUSA

Affiliations

Vice President and Managing Director Vans USA
Daimler AG

Education

master's degree

business and engineering

Karlsruhe University

Web References (180 Total References)


Guide to Industry Executives -- Automotive News

www.europe.autonews.com [cached]

Bernhard Glaser (770) 705-0600 Bernhard Glaser VP & Managing Director Mercedes-Benz Vans USA

(770) 705-0600 303 Perimeter Center North, Ste. 202 Atlanta, GA - 30346


TheDetroitBureau.com | The Voice of the Automotive World

www.thedetroitbureau.com [cached]

Bernhard Glaser, vice president of MBUSA's new van division, said during a visit to Detroit that demand for small commercial vans is expected to grow rapidly in the next few years, making it a promising market for potential expansion of the maker's van lineup in the U.S.


Bernhard Glaser, vice ...

www.thedetroitbureau.com [cached]

Bernhard Glaser, vice president of MBUSA's new van division, said during a visit to Detroit that demand for small commercial vans is expected to grow rapidly in the next few years, making it a promising market for potential expansion of the maker's van lineup in the U.S.

...
The import duty, however, has stopped Daimler from building a successful full-size van business in the U.S.-based on the Sprinter, a tall, narrow van, which has carved out a niche for itself in the American market during the past decade, Glaser noted.
...
Nissan, FCA, Ford and GM are now planning to offer their own tall, Eurostyle vans in the next year or so, Glaser noted.
(Click Here to get details on Toyota's Avalon recall.)
"I guess imitation is the sincerest form of flattery," added Glaser, noting the tall vans are becoming a more common sight in major metropolitan areas.
(To see more about Ford's $500 million engine plant investment, Click Here.)
Glaser added one of the biggest challenges facing the van division is convincing customers that a Mercedes-Benz branded vehicle isn't too expensive. The cost of ownership is lower and the residual value at trade in is significantly higher than comparable vehicles from American rivals, he said.


"We are more or less reinventing ...

enr.construction.com [cached]

"We are more or less reinventing the [van] segment," said Bernhard Glaser, vice president and managing director of Mercedes-Benz Vans USA, at this month's Work Truck Show in Indianapolis. With the introduction of the Sprinter in 2001, the German company was the first automaker to bring a European-style cargo van to the U.S. Last year, the nameplate had record sales under increasing competition from Ford, Ram and Nissan. According to Glaser, more than 25,700 Sprinters were shipped domestically last year, an 18% rise over sales in 2013.


"There is a major transformation going ...

www.lexiconbranding.com [cached]

"There is a major transformation going on in the large-van market in the United States," Bernhard Glaser, head of the U.S. division of Mercedes-Benz Vans, said during the IAA show.

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