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This profile was last updated on 9/6/15  and contains information from public web pages and contributions from the ZoomInfo community.

Bernhard J. Glaser

Wrong Bernhard J. Glaser?

Vice President and Managing Direc...

Phone: (201) ***-****  
Email: b***@***.com
Mercedes-Benz USA LLC
One Mercedes Drive
Montvale , New Jersey 07645
United States

Company Description: Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the sales, marketing and customer service for all Mercedes-Benz and Maybach...   more

Employment History

Board Memberships and Affiliations

  • Executive Assistant To the Board Member Responsible for Worldwide Sales and Marketing


  • master's degree , business and engineering
    Karlsruhe University
115 Total References
Web References
Mercedes-Benz USA has promoted ..., 23 Oct 2013 [cached]
Mercedes-Benz USA has promoted marketing chief Bernhard Glaser to the new job of vice president and managing director of Mercedes-Benz Vans USA.
Glaser, 49, will be responsible for all van operations, including sales, marketing, service and parts for the Sprinter brand.
Mercedes is promoting Glaser because "he is part of our executive team and he is a known quantity with the dealers," Cannon said.
Glaser joined Mercedes-Benz in Germany in 1992 as a strategic product planner and moved to worldwide product manager for the E-Class. He came to Mercedes-Benz USA in 1998 as department manager for coupes and convertibles, overseeing the SL, SLK, CL and CLK models. In this post, he was responsible for planning volumes, price positioning, and equipment level strategy.
Glaser moved back to headquarters in Stuttgart, Germany, three years later as executive assistant to the board member responsible for worldwide sales and marketing of Mercedes-Benz, Maybach and Smart.
He returned to Mercedes-Benz USA in 2003 as general manager of product management and was appointed to his current job in 2012.
"There is a major transformation going ..., 27 Jan 2015 [cached]
"There is a major transformation going on in the large-van market in the United States," Bernhard Glaser, head of the U.S. division of Mercedes-Benz Vans, said during the IAA show.
2011 Mercedes Benz Low Prices Lease Payments 1-800-851-9000 - 1-888-861-8080, 15 Sept 2011 [cached]
The replacements for Mercedes mid-sized CLK-class coupe and cabriolet models will henceforth be identified as part of the E-class family. (The CL coupes will also become part of the S-class lineup.) The new E coupe has more suspension and powertrain bits in common with the E than the C, according to Mercedes-Benz USA product manager Bernhard Glaser.
Bernie Glaser Promoted to ..., 23 Oct 2013 [cached]
Bernie Glaser Promoted to Vice President & Managing Director Mercedes-Benz Vans USA
"Bernie brings extensive experience in product management, marketing, pricing and volume planning to drive the growth of the Mercedes-Benz Van division," said MBUSA president and CEO, Steve Cannon.
In his current position as vice president marketing Glaser is responsible for marketing communication, product management, market research and smart. He began his career in 1992 with Daimler AG in Germany, first in strategic product planning and later as worldwide product manager for the E-Class. In 1998, he came to MBUSA as department manager, coupes and convertibles, responsible for overseeing all product management of the company's SL, SLK, CL and CLK model lines for the U.S. market, including planning volumes, price positioning, and equipment level strategy. Three years later, he returned to headquarters in Stuttgart, Germany as executive assistant to the member of the board responsible for worldwide sales and marketing of Mercedes-Benz, Maybach and smart. Glaser rejoined MBUSA in 2003 as general manager, product management and was appointed vice president, marketing in 2012.
Photos of Bernie Glaser and Drew Slaven are available to accredited journalists on our media site at
"But," notes Bernie Glaser , ..., 7 Feb 2013 [cached]
"But," notes Bernie Glaser , VP of marketing for MBUSA "To really amortize your investment, you've got to go deeper than measuring entertainment popularity.  The real magic lies in converting awareness into consumer interest.  Engaging people enough to go out of their way to find out more about your product -- that's the real payout." 
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