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Last Update

2016-01-28T00:00:00.000Z

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Background Information

Employment History

General Manager of Product Management

MBUSA

Vice President Marketing

Mercedes-Benz USA

Education

master's degree
business and engineering
Karlsruhe University

Web References (182 Total References)


"We are more or less reinventing ...

enr.construction.com [cached]

"We are more or less reinventing the [van] segment," said Bernhard Glaser, vice president and managing director of Mercedes-Benz Vans USA, at this month's Work Truck Show in Indianapolis. With the introduction of the Sprinter in 2001, the German company was the first automaker to bring a European-style cargo van to the U.S. Last year, the nameplate had record sales under increasing competition from Ford, Ram and Nissan. According to Glaser, more than 25,700 Sprinters were shipped domestically last year, an 18% rise over sales in 2013.


"There is a major transformation going ...

www.lexiconbranding.com [cached]

"There is a major transformation going on in the large-van market in the United States," Bernhard Glaser, head of the U.S. division of Mercedes-Benz Vans, said during the IAA show.


"There is a major transformation going ...

www.ttnews.com [cached]

"There is a major transformation going on in the large-van market in the United States," Bernhard Glaser, head of the U.S. division of Mercedes-Benz Vans, said during the IAA show.


Bernhard Glaser, vice ...

www.fleetequipmentmag.com [cached]

Bernhard Glaser, vice president and managing director of Mercedes-Benz Vans USA Since its introduction into the U.S.... Read more


The Mercedes-Benz Sprinter has been ...

www.hardworkingtrucks.com [cached]

The Mercedes-Benz Sprinter has been available in North America under a number of badges since it was first introduced in 2001, and the Euro-style van has challenged the traditional domestic vans in the marketplace, said Bernhard Glaser, president and managing director of commercial vans for Mercedes-Benz USA.

"We have had four years of consecutive growth in the United States with Sprinter, and we are up 22 percent year-to-date," said Glaser.
...
"We are convinced we can repeat the success story of the Sprinter with the mid-sized van," said Glaser.

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