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This profile was last updated on 2/21/14  and contains information from public web pages and contributions from the ZoomInfo community.

Bernhard J. Glaser

Wrong Bernhard J. Glaser?

Vice President of Marketing

Mercedes-Benz USA LLC
One Mercedes Drive P.O. Box 350
Montvale, New Jersey 07645
United States

Company Description: Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the sales, marketing and customer service for all Mercedes-Benz and Maybach...   more

Employment History

  • Vice President and Managing Director Vans USA
    Mercedes-Benz USA LLC
  • General Manager of Product Management
    Mercedes-Benz USA LLC
  • Vice President, Marketing US
  • USA Product Manager
  • General Manager, Product Management
  • Vice President of Marketing
  • Department Manager
  • Worldwide Product Manager

Board Memberships and Affiliations

  • Executive Assistant To the Member of the Board Responsible for Worldwide Sales and Marketing


  • masters degree , business and engineering
    Karlsruhe University
109 Total References
Web References
"The new S-Class represents the best ..., 15 Oct 2013 [cached]
"The new S-Class represents the best of the Mercedes-Benz brand," said Bernie Glaser, vice president of marketing for Mercedes-Benz USA.
Mercedes-Benz names veteran ..., 1 Feb 2012 [cached]
Mercedes-Benz names veteran Glaser to U.S. marketing post Mercedes-Benz names veteran Glaser to U.S. marketing post
Mercedes-Benz USA has named company veteran Bernhard Glaser as vice president of marketing, effective immediately. He is responsible for marketing of the Mercedes-Benz, Maybach and Smart brands in the United States.
Glaser, 47, a native of Germany, had been Mercedes-Benz USA's general manager of product management since 2003. He fills the position previously held by Steve Cannon, who took over as CEO of Mercedes-Benz USA in January.
Since joining Mercedes-Benz in Germany in 1992, Glaser has held a variety of product management positions.
He came to the United States in 1998 as department manager for coupes and convertibles -- overseeing the volume, pricing and strategy for the SL, SLK, CL and CLK cars. He returned to Germany three years later to Stuttgart as executive assistant to the board member responsible for worldwide sales and marketing of the Mercedes-Benz, Maybach and Smart brands and was later reassigned to the United States.
Glaser holds a master's degree in business and engineering from the Karlsruhe University in Germany.
Mercedes-Benz appointed ..., 16 Oct 2013 [cached]
Mercedes-Benz appointed Bernhard Glaser, a 20-year veteran of the company in Germany and in the US, as Vice President, Marketing US.
Bernie Glaser Promoted to ..., 23 Oct 2013 [cached]
Bernie Glaser Promoted to Vice President & Managing Director Mercedes-Benz Vans USA
"Bernie brings extensive experience in product management, marketing, pricing and volume planning to drive the growth of the Mercedes-Benz Van division," said MBUSA president and CEO, Steve Cannon.
In his current position as vice president marketing Glaser is responsible for marketing communication, product management, market research and smart. He began his career in 1992 with Daimler AG in Germany, first in strategic product planning and later as worldwide product manager for the E-Class. In 1998, he came to MBUSA as department manager, coupes and convertibles, responsible for overseeing all product management of the company's SL, SLK, CL and CLK model lines for the U.S. market, including planning volumes, price positioning, and equipment level strategy. Three years later, he returned to headquarters in Stuttgart, Germany as executive assistant to the member of the board responsible for worldwide sales and marketing of Mercedes-Benz, Maybach and smart. Glaser rejoined MBUSA in 2003 as general manager, product management and was appointed vice president, marketing in 2012.
Photos of Bernie Glaser and Drew Slaven are available to accredited journalists on our media site at
2011 Mercedes Benz Low Prices Lease Payments 1-800-851-9000 - 1-888-861-8080, 15 Sept 2011 [cached]
The replacements for Mercedes mid-sized CLK-class coupe and cabriolet models will henceforth be identified as part of the E-class family. (The CL coupes will also become part of the S-class lineup.) The new E coupe has more suspension and powertrain bits in common with the E than the C, according to Mercedes-Benz USA product manager Bernhard Glaser.
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