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This profile was last updated on 2/8/16  and contains information from public web pages and contributions from the ZoomInfo community.

Bernhard J. Glaser

Wrong Bernhard J. Glaser?

Vice President and Managing Direc...

Phone: (201) ***-****  
Email: b***@***.com
Local Address:  Montvale , New Jersey , United States
Mercedes-Benz USA

Employment History

  • Department Manager for Coupes
    Mercedes-Benz USA
  • General Manager of Product Management
    Mercedes-Benz USA
  • Vice President of Marketing
  • Department Manager
  • Vice President of New Van Division
  • Vice President and Managing Director Vans USA
    Daimler Vans USA , LLC
  • Worldwide Product Manager


  • master's degree , business and engineering
    Karlsruhe University
115 Total References
Web References
Mercedes-Benz USA has promoted ..., 23 Oct 2013 [cached]
Mercedes-Benz USA has promoted marketing chief Bernhard Glaser to the new job of vice president and managing director of Mercedes-Benz Vans USA.
Glaser, 49, will be responsible for all van operations, including sales, marketing, service and parts for the Sprinter brand.
Mercedes is promoting Glaser because "he is part of our executive team and he is a known quantity with the dealers," Cannon said.
Glaser joined Mercedes-Benz in Germany in 1992 as a strategic product planner and moved to worldwide product manager for the E-Class. He came to Mercedes-Benz USA in 1998 as department manager for coupes and convertibles, overseeing the SL, SLK, CL and CLK models. In this post, he was responsible for planning volumes, price positioning, and equipment level strategy.
Glaser moved back to headquarters in Stuttgart, Germany, three years later as executive assistant to the board member responsible for worldwide sales and marketing of Mercedes-Benz, Maybach and Smart.
He returned to Mercedes-Benz USA in 2003 as general manager of product management and was appointed to his current job in 2012.
Bernie Glaser Promoted to ..., 23 Oct 2013 [cached]
Bernie Glaser Promoted to Vice President & Managing Director Mercedes-Benz Vans USA
"Bernie brings extensive experience in product management, marketing, pricing and volume planning to drive the growth of the Mercedes-Benz Van division," said MBUSA president and CEO, Steve Cannon.
In his current position as vice president marketing Glaser is responsible for marketing communication, product management, market research and smart. He began his career in 1992 with Daimler AG in Germany, first in strategic product planning and later as worldwide product manager for the E-Class. In 1998, he came to MBUSA as department manager, coupes and convertibles, responsible for overseeing all product management of the company's SL, SLK, CL and CLK model lines for the U.S. market, including planning volumes, price positioning, and equipment level strategy. Three years later, he returned to headquarters in Stuttgart, Germany as executive assistant to the member of the board responsible for worldwide sales and marketing of Mercedes-Benz, Maybach and smart. Glaser rejoined MBUSA in 2003 as general manager, product management and was appointed vice president, marketing in 2012.
Photos of Bernie Glaser and Drew Slaven are available to accredited journalists on our media site at
"But," notes Bernie Glaser , ..., 7 Feb 2013 [cached]
"But," notes Bernie Glaser , VP of marketing for MBUSA "To really amortize your investment, you've got to go deeper than measuring entertainment popularity.  The real magic lies in converting awareness into consumer interest.  Engaging people enough to go out of their way to find out more about your product -- that's the real payout." | The Voice of the Automotive World [cached]
Bernhard Glaser, vice president of MBUSA's new van division, said during a visit to Detroit that demand for small commercial vans is expected to grow rapidly in the next few years, making it a promising market for potential expansion of the maker's van lineup in the U.S.
"We are more or less reinventing ..., 10 Mar 2015 [cached]
"We are more or less reinventing the [van] segment," said Bernhard Glaser, vice president and managing director of Mercedes-Benz Vans USA, at this month's Work Truck Show in Indianapolis. With the introduction of the Sprinter in 2001, the German company was the first automaker to bring a European-style cargo van to the U.S. Last year, the nameplate had record sales under increasing competition from Ford, Ram and Nissan. According to Glaser, more than 25,700 Sprinters were shipped domestically last year, an 18% rise over sales in 2013.
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